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A presentation for LCF Franchisees
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Online Marketing
November 2011
AgendaFacebook
Interaction Likes & Comments
What is Head office doing? SEO Google PlacesTwitter
What do you think when you hear Social Media?
10.6 m people on Facebook in AU
25 – 34 years of age -26% - largest group
Baby Boomer women 65+ fastest growing group
4.5 hours per day
Traditional Marketing
How are we tuning out?
What is Head Office doing?
• Facebook Advertising – 10 Ads• Custom page – Free Trial to grow database• Merging all the individual pages to one• Promote Specific events & clubs• Interact with Parents• Competitions & Brand Awareness
What to contribute to the Facebook Page
1. Pictures2. Events3. Videos4. Testimonials5. Stories
SEO – Search Engine Optimisation &
Google Places
High Street vs Shopping Mall
People looking in google for solutionsTo their problems
Google’s Role
Local SearchOrganisedRelevant ContentBe “Alive”
Make sure your websiteIs well organised !
Keywords for LCF – AUPrimaryFrench for kids 91/day
Mandarin for children 2/day
Foreign Language Schools 10/day
Spanish for children 26/day
French school for kids 2/day
SecondaryLearn french for children 4/day AUEarly language learning 2/day AUItalian classes for kids 91/day AU French school for preschoolers 3/day AU French school for children 3/day AUAfterschool activities for kids 3/day AU
Correctly named images with your keywords
Cannot read images only words – so call your pictures your keywords
Google places
www.google.co.nz/placesforbusiness
Questions?
