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This presentation explains what it takes to become a Social Enterprise with SharePoint and/or Yammer.
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Get a grip on
Enterprise Social Media (“The power of colleagues”) #spsbe
Marc Vanderheyden
Spikes NV
Thanks to our
Sponsors
Platinum
Gold
Silver
About me • 25+ years in IT
• Projects in various industries and various
business processes
• Strong focus on business process modeling,
collaboration, information architecture
• Business oriented
• 100% Microsoft (SharePoint, Yammer, CRM)
• Co-founder & co-owner of Spikes
About Business Value
Community
Relevance
Engagement
How to collaborate?
How to share?
When to contribute?
Anything new? Who knows what?
Where to find
stuff?
YAFCM
Yet Another F** Communication Mechanism
http://www.youtube.com/watch?feature=player_detailpage&v=QIqA_YKeboc
Data & transactions Documents Contact data
Conversations about …
A Typology
Group-centric
User-centric
Application-centric
Marketing-centric
User-centric
Process- centric
Marketing-centric
Integrate!
Business Object (Customer, Offer, Project, Product, Equipment, Complaint, …)
Conversation
about
Business
Object
Show conversation in the Business Object context
Start conversation from the Business Object context (and refer to it)
Response to the Dynamics CRM
activity show up on the Yammer
feed
What do you need?
• Post messages
• In groups/communities
• With photo’s or files attached
• React to posts
• Like
• React with text
• Personal overview
• Publish my profile
Project Manager
Group centric
Payroll & Benefits Manager
Scenario
• Employee got snowed in
• Employee interacts with HR employee
about allowances
• Question gets answered
• Instead of e-mail (linear) other people
can see and find the question and
answer
• Question only needs to be answered
once, for the whole company
• Advantages
• Traditional working
Group centric
Sales Account Manager
User centric
Scenario
• Search for the topics
• Show the conversations
• Security trimmed
• Advantages
• Traditional working
User centric
To Yammer or not to
Yammer?
To Yammer or
not to
Yammer?
To SP2013 or
not to
SP2013?
Personal overview
Post messages
In groups/communities
With photo’s or files attached
React to posts Like
React with text
Publish my profile
User centric
“This summer we'll update the Office 365 service and allow customers to replace the SharePoint newsfeed with Yammer.”
“As part of the summer update, we'll also provide guidance for replacing the SharePoint newsfeed on-premises with Yammer.”
“This fall we'll deliver another update to Office 365 and deepen the integration. Customers will still have the option of choosing between Yammer and the SharePoint newsfeed, but this new, integrated Yammer experience will offer Single Sign-On (SSO) and seamless navigation.”
“As we move into 2014, we'll continue updating Office 365 with new social enhancements roughly every 90 days. We'll start by simply deepening the connections between Yammer and Office 365 services.”
“Some organizations don't feel comfortable with multi-tenant cloud services. For these customers, our guidance is to use the SharePoint newsfeed. ”
Yammer + SharePoint Roadmap
What you can do today
• Start with Yammer,
• Integrate with other applications, including SP 2010
Next Step
• Upgrade to SP 2013
Yammer + SharePoint Roadmap
Change
“Failure is not fatal, but failure to change might be.”
(John Robert Wooden)
Social is a strategy: start with business outcomes
Social is a series of
(IT?) projects
An effective vision is one that is…
• Linked to business strategy
• Involves the right people
• Utilizes the strengths of Enterprise Social
Choose your social type
• Department-oriented?
• Application oriented?
• Process oriented?
• Product oriented?
• Ideation?
But not all
at once!
Should Enterprise
Social Media be
self-governing?
“If everyting seems under
control, you’re just not
going fast enough.”
Mario Andretti
Elements of Governance / Guidance
Groups (Open / Closed)
Active Community Managers
((Un)managed) #Hashtags
Integrated LOB Applications
Published Guidelines
Too much? Not enough?
Communicate
• Introduction to Management (What’s in it for you?!)
• Introduction to all Employees (What’s in it for you?!)
• Introduction to impacted Employees
• Be transparent about the Objectives of the group
• Be transparent about the Code of Conduct in the group
• Promote it (Success Story, Yammerfall on public monitor)
What is it?
What can you do with?
Why should you use it?
When is it starting?
How can you get started?
Where/how to ask questions?
Does this mean that e-mail is dead?
Help users
Help users
Help users Which groups should you follow?
Which topics should you follow?
Which people should you follow?
Help Community Managers
What is your role?
When should you react?
Why should you reward?
Keep it rolling!
Set the example yourself
Initiate
Participate
Correct
Reward
What is success?
Get work done as
a single team with
shared goals
What is success?
What is success?
*Gartner - Published: 14 June 2011 By: Jeffrey Mann
Maturity Model* for Enterprise Collaboration and Social Software
THANK YOU
<Name/> Marc Vanderheyden
<Email/> [email protected]
<Blog/> blogs.spikes.be/bpm
<Twitter/> @mceev11
AAA
BBB
Yet Another F** Communication Mechanism
CCC
DDD