The Future of Media: from Paradoxes and Oxymorons to a digitally native, sustainable and win-win ecosystem

Photo by herbrm - http://flic.kr/p/7D4xmY

http://steinarbergolsen.tumblr.com/post/24672882074

Smooth sailing vs bombing business models...

The paradox of information vs. intelligence and ‘wisdom’

http://pinterest.com/pin/197876977350036245/

All content, data, information, media is moving into the cloud

Paradox: Data Tsunami vs Scarcity of Meaning

Paradox: Data is the new Oil - but who controls what?

Paradox: more benefits from ‘big data’ - but surveillance explodes

Paradox: Data Privacy vs Needs of Advertisers

Paradox: in eBooks, ‘paid’ is beating ‘free’ !

Paradox: Advertisers’ Intentions - and what they really do:)

Paradox: Time Spend vs Media-Spend

Paradox: @advertising becomes withvertising

Paradox: gadgets, apps, algorithms: pseudo-realness

Paradox: offline is the new luxury

Paradox: over-consumption vs sustainability

Paradox: everything is speeding up but ‘wait and see’ prevails in Europe

Market Maker versus Market Taker vs. Market ‘Waiter’

And...You?

Paradox: blindsided by the certain future...?

Paradox: we still focus on ownership but the future is all about access

From ownership to access

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Pervasive Mobile Connectivity will radically reshape life (and media) at every turn

24

Used to be Is (almost) Soon for some Beyond soon but quite likely

Mobility (R)Evolutions: huge implications on media (don’t wait!)

Sooner or later, allMedia becomes:

DynamicReal-time

CloudSocialMobileLocalFluid

Anticipatory

Paradox: forcing to pay vs. becoming indispensable

Power Shift. Needs Shift. Opportunity Shift. Revenue Shifts.

Paradox: we are local - but our world is going global, as well

Paradox: technology is meant to serve us but...will we end up serving technology, in the future?

Paradox: we often focus on knowledge, skills, planning and process - but imagination and creativity will drive everything

http://www.kpcb.com/insights/2012-internet-trends

Albert Einstein via TheQuoteFactory

Paradigm-shifts on an unprecedented scale

Paradigm Shifts Everywhere: Technology. Policy. Economics

Disintermediation - if it can ‘go direct’, it will

Business Model Disruption = Opportunity

Closed systems are becoming isolated, disconnected, expensive, slow; and then... fade away

Not sustainable

Siloed People and Siloed Business Models: Future Failure

A majority of your 2018 revenues may well result from products and services that don’t even exist today

From Media ‘Egosystems’ to New Ecosystems

Interdependent, win-win growth is the key to the futureImage Source: Tiffany Shlain: Connected TheMovie

The Future is not a zero sum game

Photo by WallStreet Journal.com

Media: a much bigger pie is coming

Added values become the new core Example: Publishing

Paradox: technology grows exponentially, but humans remain linear

Short summary and take-aways

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