Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Search Engine Optimization

Keywords Page Optimization Site Optimization

Ninja Toolkit

Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Keywords The words or phrases typed into search engine:

Keywords define market and organizes audience

Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Keyword Research Market: who is your intended audience, and what is the competition. Purpose: what does your site do?

Brand – product, organization, pedigree Conversion – transactions, leads

Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Finding Keywords Look at own site search statistics Look at competitors’ sites and keywords Monitor trends (Google Trends and Zeitgeist) Try out keywords in Google, Yahoo, Bing, Wikipedia and real people …and paid tools and services

Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Page Optimzation

Write interesting

content

Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Page Structure Semantic URL Menu system adds context H1-H6 for titles and sections

(only one H1 tag/page)

Important text first Meaningful filenames Link to stuff (more juice) W3C/508 compliance Interesting, fresh content

Title!

h"p://cognima-c.com/page0-tle3

Home3|3About3|3Calendar3|3Maps3

Keywords!!

My3Great3Page3|3Cognima-c3

Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Pages – Technical Stuff META:

Keywords Description Copyright Geo/ICBM

Robots Canonical URL <TITLE> tag Redirects

Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Advanced Page Metadata Dublin Core – describe digital media and more thorough tagging system for each page. Semantic Markup: Relating information and adding semantic value to text. •  RDFa (Resource Description Framework) •  Microdata – Google’s preferred method •  Microformats – Adds attributes to HTML tags Short URLs <link rel="shorturl" href="http://ucla.in/1234" />

Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Site Optimization HTML5 – microdata robots.txt - www.robotstxt.org sitemap.xml - www.sitemaps.org Speed [of page load] - ranking and humans

Opcode/page caching Yslow for other tips

Redirects – HTTP 301 for page moves HTTP 403/404 Error pages – for humans Google Analytics

Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com

Ninja’s Tools of Choice Google account and toolbar http://toolbar.google.com

Yahoo https://siteexplorer.search.yahoo.com/ Bing www.bing.com/webmaster

Google Analytics www.google.com/analytics Google Webmaster Tools www.google.com/webmasters/tools Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal SEO Plugin for Firefox http://tools.seobook.com/firefox/seo-for-firefox.html W3C et al validators http://validator.w3.org + Firefox Web Developer toolbar