Gehman Uyttendaele Lane Cloud Printing TAGA 2011

Cloud Printing: An Inventory

David Uyttendaele, Kin Lane, Chuck Gehman

Mimeo.com

TAGA ATC March 2011

©2010 Mimeo.com, Inc. All Rights Reserved.


» Introduction» Infrastructure» Applications» Technical Capabilities» Looking to the Future» References


About the Authors

» David Uyttendaele› David Uyttendaele is the Chief Technology Officer and a co-founder of

Mimeo.com. David serves as the lead architect and visionary for technological development of Mimeo.com software and services

» Kin Lane› API Evangelist for Mimeo.com, he brings unique blend of a IT, data,

programming, product development, business development, online and social media marketing talent to the print industry via the Silicon Valley. He spends his days helping application developers understand what is possible with the next generation of print and publishing in the clouds

» Chuck Gehman› VP, Product Management at Mimeo, leading a team responsible for the

development of customer-facing web platforms, which deliver the company’s industry leading products to the Fortune 1000, SMEs, web developers & entrepreneurs, via our powerful web interfaces, or from within their own applications


©2010 Mimeo.com, Inc. All Rights Reserved.4

» What is “Cloud Computing”?› In Cloud Computing, which is named for the way the Internet is depicted in

network diagrams, companies no longer need to own the physical computing infrastructure upon which their software executes.

Instead, they “rent” computing resources from a service provider, and only consume computing resources (and also storage and other ancillary services, if desired), when needed. It’s a shared, on demand, capability.

» What is “Cloud Printing”?› “Cloud Printing”, a term coined by the world’s leading IT research and advisory

firm, Gartner, Inc., represents a similar way of approaching print and distribution. Gartner has envisioned the ability for customers to order printed materials to be produced anywhere (i.e., it doesn’t matter if the print facility is down the hall or across the world), and delivered anywhere.

As in Cloud Computing, this is an on-demand, shared resource model in which the consumer need not own the infrastructure of printing or distribution, but “rent” from a service provider when they need it, and use it as though it is their own captive resource.

Introduction


» Amazon Web Services (AWS)› Computing (EC2), Storage(S3), Database (SimpleDB and RDS),

Messaging and Content Delivery Network (Cloudfront)

» Microsoft Azure› Computing (Azure Windows), Database (Azure Data, SQL and

NoSQL)

» Rackspace Cloud› Computing (CloudServers), Storage (CloudFiles)

InfrastructureCloud Computing


» What are the building blocks that make this possible today?› Cloud Printer Servers (Proxies)

› Real-Time Push Technologies (XMPP / PubSubHubbub)

› Cloud Aware Printers

› Application Programming Interfaces (API)

› Mobile Devices

» What are the capabilities today?› Personal Printing

› Business Office Printing

› Commercial Printing

› 3D Printing & Manufacturing

InfrastructureCloud Printing


» Mobile Devices› Generating richly formatted pages from mobile devices

› Content resident on web sites and in Cloud-based applications› To hardcopy output devices› (without sending, downloading and using desktop software to print)

› This could involve printing a datasheet or a training outline on a local network attached printer, such as when staying in a hotel or visiting a customer

› It could also include “collecting” documents while working mobile, and sending them to your home/office printer for output later; or pulling them from the cloud via an interface built into the printer

ApplicationsCloud Printing


» Cloud-based Application Printing Support (Printing in the Post-PC era)› Cloud-based application printing support

› Applications like Google Docs, Salesforce.com, other SaaS (Software as a Service) and Cloud application services need to be able to print

› This would allow those Internet-based applications to print on connected devices in an office setting, or in a home

› In contrast to downloading the content and using the capabilities of a personal computer operating system to direct the output to a printer



» Publishing› The idea of print-on-demand availability of news, books, and other

content is one that has been done under contractual (“private cloud”) business models between publishers and print manufacturer/distributors for several years

› Making content accessible for printing, like the idea of printing a newspaper on your home inkjet printer, may now make sense with new (public) infrastructure in place. › At least it’s technical possible, it still might not make sense for

users or for publishers



» Commercial Printing Applications› A Print Service Provider (PSP) is connected to the Cloud Printing

infrastructure› Enabling:

› Document building (from pages, graphics)› Production (product intent from the customer to complex

finished products)› Distribution (submission and ordering from mobile devices

and Cloud-based applications)



» Apple AirPrint› Apple Airprint provides printing on IOS and Mac platforms over a local network

to HP web connected printers

» Google Cloud Print› Google Cloud Print provides printing over the Internet to any local, office or

commercial printer

» HP ePrint› HP ePrint provides printing over the Internet to any HP web connected

printer. Each printer registers itself with the HP ePrint Center and gets assigned an email address. Print jobs are delivered via email to each printer

Technical CapabilitiesToday’s Leaders and Coop-etition


» Apple› iPhone, iPad are almost the definition of cloud-connected (post-PC) devices,

but Airprint can only print locally at the current time

› Apple Airprint can only print to HP web connected printers

» HP› ePrint can only print to HP printers, but is available anywhere over the Internet

› HP is also developing integration with Google Cloud Print

» Google› Android platform, Google Apps and Google Chrome OS are now on millions of

devices

› Google is accessible on the iPhone and iPad

› Has an application on the HP ePrint platform

› Google provides support for any printer, new or old as well provides access to commercial printers

Technical CapabilitiesThe Contenders and Coop-etition


Figure 1: AirPrint uses technology added to IOS 4.2 to enable local, wireless printing to HP devices

Apple AirPrint


Figure 1a: AirPrint API consists of 8 classes and 1 protocol

Apple AirPrint


Figure X: How Does Google Cloud Print work

Google Cloud Print

Figure 2: Google Cloud Print


Google Cloud Print

Figure 2a:GCP Printer Proxy capabilities

©2010 Mimeo.com, Inc. All Rights Reserved.17 Figure 2: Printers register with the HP ePrint Center

HP ePrint


» HP Devices› SME Laserjet

Today

18

Capabilities

19 ©2010 Mimeo.com, Inc. All Rights Reserved.

TodayCapabilities


» Discovery› Finding Cloud Printers

» Negotiation› Becoming a Customer (or “partnering”)

» Communicating Intent› XML metadata to capture customer intent

» Placing Orders› Integrating order specifics› Handling an e-commerce transaction

The (not-too distant) Future

20

Building blocks for commercial print


» Apple AirPrint» Consumer iPad Overview, http://www.apple.com/ipad/features/airprint.html» Technical 101, http://support.apple.com/kb/ht4356» Drawing and Printing Guide for iOS, November 15, 2010,

http://developer.apple.com» Hacks

» http://download.cnet.com/AirPrint-Activator/3000-18487_4-75327225.html?tag=mncol;txt

» http://arstechnica.com/apple/news/2010/11/developers-discover-hack-to-enable-shared-printers-for-airprint.ars

» Google Cloud Print» Google Cloud Print Overview,

http://code.google.com/apis/cloudprint/docs/overview.htm» Google Cloud Print Services Interface,

http://code.google.com/apis/cloudprint/docs/proxyinterfaces.html» Google Cloud Print Management Interface,

http://www.google.com/cloudprint» HP ePrint

» HP ePrint Center, http://h30495.www3.hp.com/about/eprint» HP Web Connected Print,

http://www.hp.com/united-states/campaigns/2009/hho/photosmart/sites/en_us/index.html?jumpid=in_R11549_go/touchprinting#/http://www.hp.com/united-states/campaigns/2009/hho/photosmart/sites/en_us/

References (partial)

http://developer.apple.com/

http://code.google.com/apis/cloudprint/docs/overview.htm

http://code.google.com/apis/cloudprint/docs/proxyinterfaces.html

http://h30495.www3.hp.com/about/eprint


David Uyttendaele, Kin Lane, Chuck Gehman

Mimeo.com

TAGA ATC March 2011

Thank You!