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©2017 Avanade Inc. All Rights Reserved.
2
Geek Skills
▪ Speech Recognition
▪ Image Recognition
▪ Robotics
▪ Intelligent Assistants
▪ Machine Learning &
Deep Learning
▪ Reasoning
▪ Knowledge
▪ Communication
▪ Perception
©2017 Avanade Inc. All Rights Reserved.
Emotional Intelligence
▪ Purpose
▪ Empathy
▪ Experience
▪ Creativity
▪ Strategic
Thinking
©2017 Avanade Inc. All Rights Reserved.
K5, Knightscope
a crime fighting
robot, hits and
rolls over child
at Silicon Valley
mall
Image from Tomo News US
©2017 Avanade Inc. All Rights Reserved.
Eyetop Wearable
DVD Players,
(2004), the first
tablet OQO
Model 1 (2004)
and a phone with
a gaming console
Nokia N-Gage
were design
disasters
©2017 Avanade Inc. All Rights Reserved.
What
happened to
the Facebook
Phone (2003),
the Fire Phone
by Amazon and
the Twitter
Peek?
©2017 Avanade Inc. All Rights Reserved.
Case Study 1
One of Europe's largest manufacturers and distributors of domestic and commercial water and space heating systems
©2017 Avanade Inc. All Rights Reserved.
The Challenge
Win the hearts
and minds of
installers
Increase visibility
amongst
homeowners
Bring to life
their brand
proposition
©2017 Avanade Inc. All Rights Reserved.
The Success
Model
Strategic approach to
the business challenge
won everyone’s hearts
and minds
©2017 Avanade Inc. All Rights Reserved.
How We Approached It
Strategy driven digital
transformation
Human Centered
Service DesignLiving Digital Branding
State of the Art Digital
Marketing Platforms
Data-Driven Customer
Experience Optimisation
Delivery at
Engineering Scale and
Agile Pace
©2017 Avanade Inc. All Rights Reserved.
Case Study 2
Dutch Insurance CompanySensors & Social Communities to Reduce Fire and Buglary Claim Damages
©2017 Avanade Inc. All Rights Reserved.
Higher percentage
of burglary in social
rented sector
60%Higher damage
during a burglary
&
70.000 100.000
&
Research Insights:
©2017 Avanade Inc. All Rights Reserved.
Social
▪ Consumers are more
than willing to help each
other out
▪ Seeing is believing.
Likelihood to purchase a
smart home device
increases by more than
90% among people who
know someone with a
smart home
Simple
▪ Consumers find smart
home products overly
complicated
▪ Connected home
services need to work
smoothly and intuitively.
If not, this leads to
frustration and distrust
Affordable
▪ Consumers in general find
smart home products too
expensive
Together with its targeted end users, Avanade and a leading Dutch insurer developed an innovative technological concept which is simple, social and affordable
©2017 Avanade Inc. All Rights Reserved.
“The people who most need an
alarm system, cannot afford it”
Research Insights:
©2017 Avanade Inc. All Rights Reserved.
1. Brief corporate
Social tenants receive a letter from their social housing corporation, in which the concept is introduced
4. Success
Neighbors, friends and the support agent automatically join a newly created WhatsApp group, in which everyone is informed of the group protocol
3. Alarm
In case the sensor detects an unknown person entered the house, an alarm message is send out via WhatsApp
2. Installation
The sensor is installed by an Expert.
Upon installation the expert also explains how the sensor functions, pre-sets the friends’ and neighbors' phone numbers, and provides relevant burglary prevention tips
Journey of a Customer
5. Benefit
In case tenants succeed in increasing their neighborhoods’safety and quality of life, individual residents can sign up for a discounted insurance policy
©2017 Avanade Inc. All Rights Reserved.
Geek Skills EmpathyStrategy
It is always a combination of skills, not a single one
©2017 Avanade Inc. All Rights Reserved.
Where are you on this spectrum?
Creativity Strategic thinking Coding Data science Artificial intelligence Design