Ge tn2it live

Venue and promoter back-‐office automated marke2ng distribu2on technology (SaaS) that connects fan social media ac2vity and event discovery with 2cket sale outcomes to increase the efficacy of digital marke2ng campaigns to sell more 2ckets and related music night out expenditures. •  A Cloud MARKETING PLATFORM FOR Promoters & Concert VENUES

•  Market-based Live Music Night Out App for Fans (Q1 2014)

GETn2it LIVE! Software-as-a-Service for the Live Music industry

A Cloud Marketing Platform for Live Music Venues A simple, intui2ve and 2me-‐saving app for venues to 1-‐click market their events across the web, social media, mobile, email and loca2on – faster, easier and with beEer content to engage fans and sell the maximum number of 2ckets. Integrates as the aErac2on marke2ng front-‐end to a venues exis2ng 2cke2ng solu2on

A Live Music Night Out App for Fans (Q1 2014) A simple, easy to use mobile app for fans to discover, engage, plan and aEend with friends live music nights out. (Tickets, Dinner & Drink in the Concert Neighborhood, Merch)

GETn2it LIVE! Customer Product Description

•  500,000 Artists (with related labels and tour marketing companies)

•  87,000 venues

•  $4.8B Ticket Sales + 40% Unsold

•  $25B Addt’l Music Night Out Expenditures

•  200 Major Ticket Solution Platforms •  Ticket Solutions provide good ticket transaction technology

•  Ticket Solutions lack robust attraction marketing platforms

The $30B North American Market

live music venues – Business Problem (87,000 Venues in the US & CAN)

•  Event marke2ng is reac2onary with redundant, 2me-‐consuming, mul2-‐

site and mul2-‐login data entry just to place event info online – shotgun one-‐size fits all approach

•  Inability to target fans by their interests •  No metrics to track what works or why or who to market to •  No tools to build fan interest profiles

•  Venues poorly leverage social and mobile •  Venues are event operators – not marke2ng technology savvy

•  Venues don’t measure, can’t control, and are unable to improve beyond anecdotal and the shotgun

•  Venues are busy doing other things – solu2ons must be auto or 1-‐Click

Step-1: Automate The Venue Calendar powered by GETn2it

[live today – Ramping Up Venue Customer Acquisition]

Enter event info once in Cloud Based Event Sync with 1-‐Click Update

Step-2: Collect Fan Live Music DatA Event Discovery & Engagement Ac2vity designed to collect fan discovery, likes, interests, shares and social interac2on data across social media, email, event calendars and event pages

[Collecting Data today]

Social Logon Creates Fan Data Profile

Step-2a Fan Data - Gamification Architecture Track people ac2ons and iden2fy posi2ve business outcomes to

reward and giT loyal fans and market events based on real interests

Social Login front end to track social ac2ons to the event object, social interac2ons & venue site-‐ID

[Tracking and Awarding Badges - live today ]

People Report: Ac2ons + Social over 2me to track and learn likes & preferences Live Music CRM: Iden2fy most important fans for giT, loyalty, brand programs, highly targeted marke2ng

[Deploy Q4]

Step-3: Develop Fan Profile Data & Actionable Metrics

Step-4: Analytics Driven Marketing Venue self-Service Marketing Module

[Partial Today, balance by Q4 2013]

Event Awareness Amplifier uses event info already entered for Calendars coupled with Fan Profile Data. Campaigns leverage fan interests and interac2on data to create more relevant and effec2ve digital marke2ng designed to sell the maximum number of 2ckets. All marke2ng ac2vity is designed track social interac2ons and business outcomes for fan, friend and friend-‐of-‐friend ac2vity. Must be 1-‐Click Easy for Venues and Promoter (auto-‐tagging, rich media inclusive, etc.)

•  Automated Event Crea2on (Facebook, Pinterest, FourSquare, etc.) •  1-‐Click Facebook Wall Posts and Tweets •  1-‐Click Email Templates •  Analy2cs Driven Email and Social Media Campaigns

•  Event marke2ng to most likely interested fans •  Tastemaker / Influencer campaigns (giTing, meet-‐n-‐greets, free 2ckets, etc.)

•  Book bands on likely buying interest of venue fan database

Enables venues to retain & grow their brand & local market identity

dovetails with a venues existing ticketing solution

(sells existing Tickets or cash at door events)

1-Click Event Awareness Amplifier for Web,

Facebook, Twitter, and coming soon Email & mobile.

Tracks Fan Social Actions that lead to ticket sales

Platform for Growth – Data Driven Marketing Tools To

place the right events in front of the Fans most likely to buy

GETn2it LIVE! The Venue Nutshell

•  Follow the $ •  Fans + Brands = Purchasing Power •  Ar2sts + Venues = Have Marke2ng Needs & Less $ •  Launch with Ticket Solu2ons that provide Affiliate $ or Plaaorm Fee

•  Base Case Forecast •  Venue customer acquisi2on – freemium approach •  Affiliate Marke2ng $ or Plaaorm $ Paid by Ticket Solu2on •  Grow into Add On Modules Paid for By Venue

•  Opportunistic case Forecast •  “Land and Expand” •  Acquire more venues in Each Market (sets up Network Effect)

•  Add on venues – either app fee or loss leader free to acquire ubiquity in local market

•  Launch Market Based Mobile App •  Layer In Loca2on Based Goods and Services

Business Model

Forecast driven by quan2ty of acquired venue and app embed point customers

BASE CASE FORECAST ASSUMPTIONS

5 YEAR | BASE CASE FORECAST | TICKETS

•  Ini;al 1-‐3 year ramp up reflects market by market “transac;on” fee growth of ;ckets + addi;onal paid for modules by venues (analy;c driven marke;ng module)

•  3-‐5 year hockey s;ck growth reflects leveraging selling more to ;cket purchasers (loca;on

based brand promo, dinner and drink promos; influencer campaigns, licensing of data, ar;st/tour marke;ng and merch, etc.)

•  Leverages exis;ng customer base and ecosystem partners

OPPORTUNISTIC CASE | REVENUE FORECAST

Sam Gerace, CEO Veri2x sits on Board

Veri2x will price test for: $495 for basic SaaS per month and

$495 for Analy2cs Driven Marke2ng Module

Sales Channel #1

Sales Channel #2

BOARD & TEAM ROLES

•  They are a Ticket solu;on with Fan CRM

•  Late May Launched a Social Marke;ng & Metrics Front End •  Compe;;ve (serve ~ 500 venues / <1% of the market) – reduces “PITA” for

venues •  Creates Market Pressure for Ticket Solu;ons to Use, Partner Or Acquire a

solu;on Like GETn2it •  GETn2it Gamifica;on & Social Infrastructure dives deeper into fan likes and

interests •  No switching costs to use GETn2it vs. Tickebly requires a ;cket solu;on sale

Primary Competitive Influence in the Market Today - Ticketfly

Social CRM + Actionable Data is Important (and a significant gap in the market)

“We were looking more for a technology partner than a 2cke2ng company,” explained Adler … … a key component of his decision was Tickealy’s rollout of the Fanbase analy2cs tool, which couples Facebook data with 2cket sales informa2on, linking the datasets in a way that hadn't been available in the past.

$2.5M Investment To accelerate growth Of the Venue Marketing automation Solution into the $4.8B / 87,000 Venue Live Music Industry

•  $250K Market Proof Round

•  $2.25M Follow-‐on Growth Round

The ask

Opportunity, Sources & Uses (12 months post follow-on Funding)

Traction

Pollstar Mid Year 2013 Business Analysis World Records. The Global Concert Industry is on pace that

could shatter gross sales records.

Livenation Report | 2012 Concert Trends

Opportunistic Growth Roadmap Entertainment Event Channels

•  Data Driven CRM for Live Music Event Industry is virtually untapped

•  Built, Ready To Accelerate GROWTH

•  Right Team + Partners •  Large Fragmented Manual Market •  Customers like the product •  Someone will seek to acquire this Company

Why invest?

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Addendum Slides

Plug & Play Workflow

YEAR-2 FORWARD FORECAST ASSUMPTIONS

The Ecosystem Solution GETn2it LIVE provides an on-‐demand, internet based web and mobile soTware that is designed for:

•  Fans to discover, share and acend more concerts; and,

•  Concert Venues to beEer leverage fan interests to market events & sell more ;ckets (SaaS -‐ Built); and,

•  Ticket Solu;ons to Amplify their Technology Plaborms with a robust

concert calendar and social marke2ng engine (SaaS -‐ Built); and,

•  Na2onal Brands to deliver loca2on-‐based ads, marke;ng and loyalty programs to fans in Venue or enjoy dinner & drink promo in the “concert neighborhood”(AD TECH – Roadmap)

GETn2it LIVE is sold to venues through marke2ng partnership with 2cket solu2on providers and directly to venues.

Milestones to Date •  March 2011 – LLC formed •  April 2011 -‐ Partnership ini;ated with Desert Net (alt weekly channel) •  May 2011 – Innova;on Fund Grant A -‐ $25,000 •  July 2011 – Mobile Prototype Demo at AAN conference | New Orleans

•  August 2011 – Business Method Patent filed •  October 2011 -‐ $200,000 Angel Investment Closed •  December 2011 -‐ Jennie Zamberlan, President Avan;a joins Board •  February 2012 – Services for Equity Agreements in place for Avan;a (sokware build) and

Hitchcock Fleming (Marke;ng Execu;on) •  February 2012 – Unveil GETn2it to Desert Net & Select Venues •  March 2012 – Desert Net CTO Wil Gerken joins Board and ini;ates plan to integrate GETn2it

into Founda;on •  May 2012 – Tucson Weekly Launch •  June 2012 – Product Launch @ AAN Conference | Detroit •  Summer 2012 -‐ Innova;on Fund Grant B $100,000 + NCTOF $125,000

•  September 2012 -‐ Live in Nashville •  October 2012 -‐ Live in Cleveland and Boise •  February 2013 -‐ Sam Gerace and George Buzzy join Board

•  April 2013 -‐ GETn2it for Venues launches •  May 2013 -‐ No;ce of Publica;on of Applica;on for METHOD AND SYSTEM FOR OPTIMIZING

COMMUNICATION ABOUT ENTERTAINMENT •  May 2013 -‐ Validate Revenue Model with Grog Shop + Beachland Ballroom Implementa;ons

•  May 2013 -‐ Veri;x 400 Venue Pipeline + Business Arrangment in Nego;a;on

Bessemer Cloudscape | GETn2it The Live Music -‐ SaaS