GE Taps New Technology to Power Global Recruiting

Shahbaz AlibaigRecruitment Technology Leader, Global Talent AcquisitionGE

Change is your friend ….

Objectives for today

• Building the case for Mobile• What to consider before embarking on Digital

interviewing journey• Integrating Digital Interviewing within your

recruitment process• Examples of Global Success Stories• Strategy for Roll-out of Digital Interviewing

WHILE WE WERE SLEEPING, WORK JUST

WENT MOBILE

SMARTPHONE UNITS SOLD ACTUALLY PASSED PCS BACK IN…

Q42010

*IDC Worldwide Quarterly Tracker, January 2011

1.9 BILLION

MOBILE SUBSCRIBERS | 2012

US is ranked #3 with 300M+ mobile subscribers as of 2012 according to Wikipedia.

VIDEO IS CURRENTLY

OF ALL MOBILE DATA TRAFFIC*SOURCE: Morgan Stanley

HALF

COMPANIES ARE GETTING

LEFT BEHIND

Identify Objectives for Digital Interviewing Technologies

1. Boundary-less Recruitment

2. Transform HR from International to Global

3. Candidate Experience

4. Hiring Manager & Recruiter Efficiency

5. WOW Hiring Managers

6. Early Talent Recruitment

7. Mobile & Virtual Workforce

8. Branding and EVP

9. Candidate Travel Cost

10.Reduce Cycle time

11

Considerations for Digital Interviewing

1. Quality

2. Hiring Volume

3. Recruitment Process

4. Candidate Situation

5. Legal/Compliance

6. IT

7. Culture

8. Change Management

12

Expand reach, reduce costs and improve quality of hire

Interview more candidates at your convenience

On Demand

Eliminate Scheduling

Review on your schedule

Evaluate and rate

Share and collaborate

Offset travel time and expense with Live Interviews

Improve collaboration without sacrificing convenience

Live Interviews

Recorded & non-recorded

Phone line integration

Interview guides

Multiple participants

Share recorded events

Integrating Digital Interviewing in Your Recruitment Process

Do they meet minimum

requirements?

Disposition

On Demand – use interviews to quickly screen & assess

Sourcing & Candidate

Pool

On Demand – reach passive candidates; digital introductions

Hire & Onboard

Offer and pre-

employment verification

Disposition

Disposition

On Demand & Live Interviews – continue to engage short list & finalists; easily share best with managers; validate skills (coding)

Are they the right fit for the team &

role?

On Demand – Digital introductions help Onboard and introduce new team members in a much more personal way

1. Post position2. Call candidates3. Schedule onsite interviews4. Onsite recruiter interview5. Onsite manager interview6. Final round of interviews

Inefficient, poor candidate exp.

1. Post position2. Call candidates3. Send HireVue On Demand Interview 4. Recruiters and managers watch

interviews anytime/anywhere5. Hold final in person interviews

“HireVue On Demand interviews have been a big help in my recruiting

strategy. Candidates can interview anywhere, at anytime, even when

they are offshore, are traveling, or located in different markets.”

LATAM

SCREENING THEN SCREENING NOW

RECRUITERS: “ Improved quality of hire, more convenient!”

MANAGERS: “Watching interview gives me better sense of

candidate.”

CANDIDATES: “Love recording interview when it’s convenient for me.”

Better Candidate Insights!

1. Receive application2. Manager reviews3. Schedule recruiter interview4. Schedule manager interview5. Coordinate travel6. Possible additional interviews / travel

Limited reach, $$ travel

1. Receive application2. Manager reviews3. Live HireVue digital interview with

candidates anywhere in the world 4. Bring in best for final interview

“With HireVue, I was able to recruit globally to staff locally. We were looking for

experienced engineers that just weren't available in Poland. HireVue was a great,

easy to use tool for us to interview candidates in India, Spain, Malaysia, and

Mexico. Using HireVue was the only way we could have made this possible.”

EU

SCREENING THEN SCREENING NOW

RECRUITERS: “ Border-less recruiting; global reach; more efficient”

MANAGERS: “Can consider candidates from other countries;

convenient”

CANDIDATES: “Like being considered for GE jobs outside of my country”

Global sourcing reach!

“With On Demand digital interviews, I reviewed candidates anywhere, anytime, giving me a lot of flexibility. No scheduling or rescheduling phone screens, or other admin work. I was also able to improve productivity and interview consistency and finally assess candidates interpersonal & technical skills”

USA

FLEXIBILITY: “I reviewed candidates when it was convenient for me.”

CANDIDATES: “Love anywhere, anytime flexibility and mobile access.”

CONSISTENCY: “Rated candidates by question; fairer & more

consistent.”

LESS ADMIN: “No scheduling or rescheduling phone screens.”

Feedback from Hiring Managers, Recruiters and Candidates

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• “I love this new tool. Makes me feel like I'm conducting an on-site interview!”

• “It's very easy to navigate.”

• “I like the automatic invitation to candidate and line mgr.”

• “Video interview allowed me to interview at a schedule and place that was convenient to both parties.”

• “I appreciated the fact that I was offered a video interview, it changes the whole dynamic compared to just talking over the phone.”

•  • “It was very nice to be able to see the interviewer. This was convenient for me,

seeing that I live in Colorado and the interviewer was in New York.”•  • “GE Healthcare is my dream internship and to have this opportunity was

wonderful!”

Candidate Feedback

Strategy for Digital Interviewing Implementation

Identify Champions of Change Who:

• GET IT• WANT IT• HAVE CAPACITY TO DO IT

Questions?

Shahbaz AlibaigRecruitment Technology Leader, Global Talent AcquisitionGE

APPENDIX

GE CANDIDATE EXPERIENCE