Increase Your Impact Through Technology

Josh HooleCircuit Rider Development Manager, Communities 2.0

What we’ll cover

1. Aims of Technology2. Benefits of Great Tech3. Better Online Comms4. Some Simple Tech Tools5. Top Tips for Tech

Your Organisation – Reality check

• What’s your organisations’ attitude to technology?

• What is your leadership role?

• Who will drive any changes?

• Who will implement any changes?

• What support will you need?

The Two Aims of Technology• Do things

better• Do better

things

Benefits of Technology?• No cost / low cost• Fast• Saves time• Access anywhere,

anytime

• Wider audience• More targeted

audience

Good Tech Increases

Efficiency

Effectivene

ss

Sustainabili

ty

Better Online Comms - Why?1. Your website is 1 in 613m2. Communicate efficiently3. Reach more people 4. Drive relevant traffic to your site5. Increase numbers of

members/followers/enquiries/sales

Mobilise the right people

to take the right action

at the right time

One Simple Aim

Better Online Comms - How?

1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration

5 Things Your Strategy NeedsPlan Your Strategy

Plan Your Strategy

Plan Your StrategyPlan Your Strategy

Better Online Comms - How?

1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration

5 Things Your Strategy Needs

Share Thisand

Find Us On

Measure, Measure, Measure Meaningful Metrics

• Set realistic goals and a Measurement

• Create a Metrics spreadsheet

• Gather, analyse, act – perpetual loop

Metric Measurement

Grow Supporters List # Newsletter subs, RSS Subscribers

Increase Blog comments

Average # comments/posts

Visitors to stay longer on site

Stick rate, average time on site

Increase action # petition signatures

Measure, Measure, Measure Meaningful Metrics

• Google Analytics - what happens on your site • Key traffic referrers?• Big influencers on social media?• Give them some love• Bring them closer in

• Facebook Insights • TweetReach

Google Analytics

Google Analytics

• DropBox - Shared & synchronised file storage

• Evernote - Capture & share anything

Top Tech Tools – CollaborateSharing Stuff / Remote Access

Cost 2GB Cost 50GB

DropBox Free £79 p.a.

Small Business Server

£800 + set up and on costs

£800 + set up and on costs

• Small office server set up

Top Tech Tools – CollaborateSharing Stuff / Remote Access

• Eventbrite - Event management tool to manage, promote & sell your events

Top Tech Tools – Events

• Twitter - Short, targeted & regular messages to followers

• Facebook - Multimedia information to supporters

Top Tech Tools – CommsCommunicate Externally

Cost for 10 users

Cost for 10,000 users

Cost for updates

Twitter & FB Free Free Free

Printing Flyers

£1 + Design time, printing lead time, postage, envelopes

£300+ Design time, printing lead time, postage, envelopes

£1 - £300 for other costs

• Promoting your new campaign / event

Top Tech Tools – Events & CommsCommunicate with members / clients / donors

PATCH1. Improved online marketing &

improved website = increased donations

2. Facebook & website to highlight items they are “desperate for” = more relevant donations

3. No more need for a newsletter = reduced costs & more time

4. General ‘backroom’ tech support = increased efficiency

So, Top 10 Tips1. Align SocMed strategy

to Business Plan2. Know your audience3. Set Goals and

Measurement Metrics4. Source stories &

lightweight media5. Integrate your efforts

6. Unify your look & feel7. Track and target

referrers 8. Measure your impact9. Gather, analyse, act10. Adapt and be flexible

Any Questions??

communities2point0.org

0845 474 8282

@Communities2_0@jho3446