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Facts on Digg
75% of the stories make it to the front page within the first 12 hours. Less than 5% of the stories make it
to the front page after 24 hours of
being posted.
89% of its users are from the US, followed by many other English
speaking countries
Digg has an average of 35
million viewers every day
No politician or celebrity have, until
now, been able to effectively use Digg as
a campaigning tool
Realities on Digg
Friend’s lists (VERY IMPORTANT)
Your friends will be the first ones to take care of your submissions
“Theimportanceofbeingoneofthefirstonetodiggastoryistheexposure,everyonewhowilllook
atthatstorywillseeandfamiliarizewiththesubmi>er's
pictureandbelikelytoexplorehis/herprofile.”(morefriends)
visibility
Realities on Digg
Digg your friends
stories. Try to comment first on
stories you think will hit
the front page, this increases exposure & increases chances of acquiring friends.
Realities on Digg
Add anyone who dugg our
stories as our friend. If they check their “befriended” tab they’ll
probably add us too. This works well with newer users who have less friends. Make them feel
wanted
Realities on Digg
Tobeonthetopofthediggers,youneedtobeontopofthings…• HavingaRSSFeedorAlertandconstantlysearching@gavinnewsomor
GavinNewsomtoseewhatthelatestnewsare.
Why should Gavin Newsom Digg?
Capability to invite FB friends is very
valuable tool
FB GN friends = 54 thou. 1% = 540 potential (mutual friends) 10% = 54 potential potential votes
Why should Gavin Newsom Digg?
Great Public Relations tool
Ifwegetenoughfriendswhoregularlyduggourstories,ournamewillbepromotedfarther.
StoriesattheiroriginalsitemayhaveaDIGGcountwidgetnexttoit.IfGNsubmiDedthatstory,diggerwillredirectedtoourDiggaccount.
Diggisgreen,localandselecEve
GNDiggwillbeahostforGNrelatednews
Wewillbeabletoseewhatpeoplethinkoncertainspecifictopics(comments)
Digg Tools
• Diggtoolsavailable:– Neaveru:showsstaEcEcsaboutfrienddiggsandcomments.
– DiggstaEsEcs:amongmanystats,willtellyouwhichfriendhaveduggatleast10ofmysubmissionsandwhichnot.Also,whichuserintheDiggcommunity(otherthanmyfriends)havedugg5ormoreofmysubmissions.
– SocialBlade:showstrend(daily,montly,weekly)ofdiggs,comments,%offriend’sdiggs,graphsandmyownnumbersofstoriesdugged.
Conclusion
DiggwillbeanothergreatGNPRtool MoreandmorepeoplearelookingintoDigg(35millionaday)
GreatJournalismmaterialresource
NeverbeeneffecEvelyused(Obama,Richardson)
DiggwidgetsalloverGNsocialmedia
Testing
– Linking Gmail/Facebook or any friends. (GN: FB invite friends for new Digg accnt. Opened)
• Very important to find those reliable friends.
• Reliable friends = DIGGS!!! • + Diggs = + exposure
What this means…
• Why one digg per hour:
– Friends list (exposure) – Digging friends (hoping for return favor) – Commenting on Friend’s Diggs – Story was timely and posted quickly
• Who is rcaroman?
• New user (been a user for only a day) • What is he looking for? • Any digging history? • Any mutual friends?
• Conclusion:
• Rcaroman in spite of it all got one digg per hour • Hardly seen– GN digg account highest digg story have 12 diggs (from a vid. 4/28/09
Testing
• Step One: Open a Digg account – Rcaroman- Opened Wednesday 6/24/09
• Step two: Adding Friends – Picked up friends from: gmail, hotmail. Link it to my Facebook (ended up with 6 close friends on digg)
• Step Three:Posting a digg – Gavin Newsom: A Model for Universal Health Care Coverage – 15 diggs/15 first hours