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GARDENING CYBERSPACE - hybrid spaces and social media in the creation of food citizenship in the Bristol city region. Matt will be presenting this at the ESRS Conference in Florence http://www.florenceesrs2013.com/
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GARDENING CYBERSPACE - hybrid spaces and social media in the creation of food citizenship in the Bristol city region
Matt Reed*, Nigel Curry, Dan Keech, James Kirwan and Damian Maye
Friday, 19 July 13
Outline
On-line politics & urban social integration
Methods and materials
Discourses - civic environmentalism and green urbanism
Conclusions
Friday, 19 July 13
Bristol, April 2011Series of riots around a Tesco Express store
mural photograph - http://capturingbanksy.wordpress.com/2011/04/23/the-not-so-mild-mild-west/
Friday, 19 July 13
On-line media and activismRiot widely reported on social media - streamed live on the internet
Bennett - personalised politics and DNA (Digital Network Activism
Castells “In our society, the public space of the social movement is constructed as a hybrid space between the Internet social networks and the occupied urban space: connecting cyberspace and urban space in relentless interaction, constituting, technologically and culturally, instant communities oftransformative practice” (Castells 2012:11)
Friday, 19 July 13
Urban & on-lineUrban institutions - “building society across lines of difference” (Marwell & McQuarrie 2013:127)
Kang - boycott of Wholefoods “the network holds potential for transforming politics, as a space in which competing views probe each other, collectively generate critical reflections on the ethics of a corporation and of public policy, and so rejuvenate the community (Kang 2012:574)
Capacity of on-line to shape and create a debate, to change the spaces of the city.
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4 YouTube VideosMostly through Twitter links.
34 Cases
Methods & Materials
Individuals, businesses and organisations -websites and linked social
media
8 Twitter accounts
Over 15,000 tweets
1 Facebook Group
Materials collected Dec 2012 - April
2013Analyzed
using Nvivo 10
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Keywords
Keywords used as coding key
Importance location, positive tone and the immediate
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Ecosystems and resources, People, CitiesMutual enterprises
Popular mobilization – volunteers, professionals and shoppersEnvironmental CitizenshipContingency of natural systems
Agents & their motives
Transition and collapsePower of positive choicesLocal action
GREEN URBANISMBasic Entities Recognised
Exploitation, Co-operation
Assumptions about natural relationships
Metaphors & rhetorical devices
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CIVIC ENVIRONMENTALISM
Basic Entities RecognizedEcosystems, Regulations and ResourcesBusinesses, households and the State
Assumptions about natural relationshipsRegulated competition
Agents & their motivesConsumers CorporationsEnlightened self-interest
Key metaphors & rhetorical devices Cycles – natural and of mutual benefitService provisionTechnological/logistical solutions Efficiency
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Conclusion
An alliance within the City - limited & negotiated
Social media - maintaining and sustaining alliance
Combination of on-line and off-line
Reshaping of the space of City
Pattern of inclusion and exclusion
Limitations of the local state
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