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Gamification Swarm Reveals Best Practices

Industry thought leaders have been swarming on social business hot topics in the Jive Community

Gamification was the most recent topic and members gathered to discuss how to engage employees and to measure gamification ROI

Image courtesy of Gamification.co

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How to use Gamification to Engage Employees

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Evaluate Results and Adapt

Ted Hopton, Global Community Manager, UBM@TedHopton

It is important to emphasize that this is an experiment. Our objective is to encourage positive and productive behaviors, and if we find that what we have set up with gamification is producing unintended negative results, we will change it.

Furthermore, we'll be watching what happens and making changes based on what we see working well. And beyond that, over time we will change the levels we have now completely, to keep things fresh and interesting.

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Shirlin Hsu, Enterprise Community Manager, First American Financial Corporation 

Consult Resources when Launching

Recipe for success - never do it alone:• Be proactive: connect with Jive Champions

who’ve implemented Gamification successfully. Learn what's worked and what was adjusted. Think about how to apply these learnings to your own company culture.

• Engage internal advocates: they’ll help you develop the missions and the UAT testing will get them that much more excited.

• Plan a phased roadmap: hide higher status points until a later date and roll out a secret stash of badges every quarter.

With a team of experts, you will fail less and succeed faster.

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Gamification: Lost Opportunities

The biggest mistakes I see some organizations making when deploying gamification would be:

• Treating it as an end in itself vs. a means to an end

• Not aligning it to their objectives and the behaviors they want to reinforce (whether in or out of the community environment)

• Making deployment a one off and not having a roadmap in mind

• Not closing the loop by promoting some of what you're spending time game-i-fying.

Jennifer Kelley, Senior Strategic Consultant, Jive Software

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Measuring the ROI of Gamification

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John Summers, Services Collaboration & Social Strategy at FireEye, Inc., @JVSummers

Make it Fun!

One thing not to forget is that this is supposed to be fun for the end users. Key word being Game. Some of the best stuff is feedback from users that had fun with the missions I had set up. With the ability to trade in your points, you can have a lot of fun.

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Alan Lepofsky, VP and Principal Analyst of Collaboration Software, Constellation Research, @AlanLepo

Measure the 4 R’s

We can improve the motivation to help people get their job done, to share knowledge, to participate in a community or to buy a product by measuring rank, recognition, reputation and role.

Watch here

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Wes Goldstein, Senior Manager of Client Engagement, JCS Consulting, @USCNavyGuy

Capture Metrics that Matter

One of the things people forget to do when they launch is take that snapshot in time of what things were like before they rolled out gamification, or any other tool for that matter.

Gamification can be used to promote things outside of the virtual community and tie in with real world events.

The point is that recognition, in a community that matters to the individual, is very important to employee morale and welfare. This may be the hardest KPI to measure, but could be one of the biggest ROI if correlated to employee retention.

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Ted Hopton, Global Community Manager, UBM, @TedHopton

Evaluate Your Strategy and Adjust

We are not measuring ROI and we don't expect that anyone from the outside could know our culture and how our employees will respond to gamification.

We are sifting and pondering the data as it accumulates, learning how people actually are responding and then evaluating how to adjust the system so it will work better for us.

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Megan Truett, Enterprise Community Administrator, Bridgepoint Education,@Megan_Truett

Measure the Gamification Impact

A good way to measure is not necessarily the gamification itself on a whole for the community, but how using gamification on a specific use case made an impact.

It all comes back to the "why". Knowing the why helps you figure out the how, and by knowing the why you have a good measure of how it worked.

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Visit the Jive Community to Share Your Gamification Best Practices