Gamification - BarCamp Jonesboro

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Gamificationfor Barcamp Jonesboro

Dave Barger


NeuroMarketing

I'm Moody: :-) :-| >:-( 8-)



4/3/10

Nothing New

Sales Quota. Employee motivation.Scout Badges, Medals, A fundamental in early education.

until now with the current rate of data assimilation


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Ever heard of FOMO?

Fear Of Missing Out

http://social.taylorstrategy.com/anastasiawylie/fomo-the-pandemic-thats-sweeping-the-nation/


Sally Hogshead:7 Triggers of Fascination


Sally Hogshead – TriggersLust – desireMystique – lure of an unanswered questionAlarm – threat of immediate consequencesPrestige – earns respect via achievement symbolsPower – command over othersVice – tempts with “forbidden fruit”Trust – comforts with certainty and reliability

http://sallyhogshead.com/f-score-personality-test/


Lust – desire

One of the deadly sins, Lust appeals to our lack of reason, and strong attraction. Irrational desire.

Corvettes, powerful computers.


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Mystique – lure of unansweredquestions.

Geocaching, scratch off (and see what you won),CrackerJacks,


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Alarm – threat of immediate consequences.

Early Bird Specials, limited time offers, games whereyou lose points if you don’t update with x frequency.


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Prestige – earns respect via achievement symbols.

Mayorships, medals, badges, kills on old fighter planes


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Power – command over others

Social influence, “be the leader, in-charge”


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Vice – tempts with forbidden fruit

Online Gambling,


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Trust – comforts with certainty and reliability

Your hometown bank, your “always”


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MindTime - Future – Pursuit of Possibility:Future thinking patterns generate awareness of things as they could be.

Present – Pursuit of Continuity:Present thinking patterns generate awareness of things as they as they are currently unfolding.

Past – Pursuit of Certainty:Past thinking patterns generate awareness of

things as they can be proven. http://www.mindtimemaps.com/



SCVNGRCEO: Seth Priebatsch @ SxSW

Secret Game Mechanics Playdeckhttp://techcrunch.com/2010/08/25/scvngr-

game-mechanics/



What is Gamification?Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.

Typically gamification applies to non-game applications.


Beware the HYPE Curve!

Unrealistic Expectations

OR

Incorrect Application


• 17 years old – hundreds of clients• Average 9 year engagement• Can we Identify successful client type

triggers?• Then modify messaging to attract more like

them?


There are questions:

• Is this an ethical practice?• Should business be able to speak to your

subconscious without you knowing?• What do these companies need to know

about you to market to you? Is that “private”?

Recognize it


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Rapleaf.com

Ever heard of it?


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Applications -

Native AppsWebsitesWorkplacesRetail Messaging & Functionality & Processes


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Beware the Buck.

Watch the video.Dan Pink:The Surprising Science ofWhat Motivates UsMastery, Purpose, Autonomyhttp://www.youtube.com/watch?v=u6XAPnuFjJc


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How Would You Implement it?


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Dave Bargergplus.to/davebarger

Will post on blog.lunaweb.com(embeddings from slideshare)

PSA: Password protect your mobile devices

Technology

Gamification - BarCamp Jonesboro