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From the workshop at Northeast PHP. How to use Gamestorming techniques to look holistically at your users experience to create a journey map.
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#gamestorming@iamctodd
ARE YOUR MEETINGS LIKE THIS?
Smart people in a room
WTF?
BORING
HYPERDRIVE
CHAOS OF CREATIVITY!
It STARTS with ENERGY
Camp fire
FOREST fire
SPARK FUEL
STRUCTURE
DIFFERENT STRUCTURE
DIFFERENT RESULT
BEGIN WITH THE END IN MIND
GAMES
GAMES
GAMES
GAMES
GAMES
GAMES
Meetings
Meetings
Meetings
Meetings
Meetings
Meetings
Have a goal
Have a goal
DESIGN THE MEETING
Have a goal
POWER of GROUPS
DESIGN THE MEETING
SERVICE DESIGN?
h"p://www.uxma"ers.com/mt/archives/2011/09/the-‐value-‐of-‐customer-‐journey-‐maps-‐a-‐ux-‐designers-‐personal-‐journey.php
h"p://servicedesigntools.org/sites/default/files/imagecache/images/res_images/CJM.png
Texto
h"p://delightability.files.wordpress.com/2010/01/thejourneysGckynotes.jpg
CX ≠ UX
BEFORE
AFTER
DURING
Components
Stages
Journey
Qualitative Info
Quantitative info
Insights
h"p://www.adapGvepath.com/ideas/the-‐anatomy-‐of-‐an-‐experience-‐map
h"p://www.uxma"ers.com/mt/archives/2011/09/the-‐value-‐of-‐customer-‐journey-‐maps-‐a-‐ux-‐designers-‐personal-‐journey.php
h"p://www.bnj.com/buyercentric-‐markeGng-‐roadmap-‐2012/
h"p://experiencema"ers.wordpress.com/2009/03/03/legos-‐building-‐block-‐for-‐good-‐experiences/
TOUCHPOINT
≠ CHANNEL
READY?
TRaveling to NEPHP
TRACK TIME & INVOICE
TRaveling to NEPHP
PAINT ABEDROOM
TRACK TIME & INVOICE
TRaveling to NEPHP
PAINT ABEDROOM
EMAIL TOA NEW LIST
TRACK TIME & INVOICE
TRaveling to NEPHP
EMPATHYMAP
Fishbowl
Fishbowl
PLUS // DELTA How DID I do?
