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Games Roadmap This publication reflects the views only of the author/project consortium, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Games Industry Adaptive Roadmap CGAT 2017

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Page 1: Games Industry Adaptive Roadmap CGAT 2017

Games Roadmap

This publication reflects the views only of the author/project consortium, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Page 2: Games Industry Adaptive Roadmap CGAT 2017

Structure

Background to Games Industry Cre-AM Project Objectives Timeline of Activities The Questionnaire Choice of Meta-Categories Roadmap Visualisation Conclusions Drawn Implications for Sustainability and Exploitation

Page 3: Games Industry Adaptive Roadmap CGAT 2017

Video Games Industry

Page 4: Games Industry Adaptive Roadmap CGAT 2017

From Space Invaders to Assassins Creed

The quality and functionality and immersiveness of video games has been transformed by technology

Page 5: Games Industry Adaptive Roadmap CGAT 2017

Project Objectives

Page 6: Games Industry Adaptive Roadmap CGAT 2017

D5.8 Objectives

To acquire relevant views, visions and aspirations To test the validity of the roadmap methodology To establish a cross-sector roadmap methodology format To generate roadmap visualisations To interpret roadmaps and draw conclusions To contribute to exploitation and sustainability

Page 7: Games Industry Adaptive Roadmap CGAT 2017

Timeline of Activities

Page 8: Games Industry Adaptive Roadmap CGAT 2017

Sept to Dec 2015 Interviews

EGX 2015 Birmingham Swiss Embassy Future Video UKTI Video Games Expo

ICT 2015 Lisbon DMLL Innovation Workshop Jam Today Barcelona

Forty Face to Face Interviews mostly on location – some Skype

Page 9: Games Industry Adaptive Roadmap CGAT 2017

Jan 2016 Roadmap Collaboration

Meeting at Ravensbourne to develop common meta-categories & processes

Page 10: Games Industry Adaptive Roadmap CGAT 2017

The Questionnaire

Page 11: Games Industry Adaptive Roadmap CGAT 2017

Questionnaire

Page 12: Games Industry Adaptive Roadmap CGAT 2017

Video Games Wall of Fame

Page 13: Games Industry Adaptive Roadmap CGAT 2017

Choice of Meta-Categories

Page 14: Games Industry Adaptive Roadmap CGAT 2017

Meta-CategoriesNormalised Current Scenario

Consumption 65 60 80 45 48 45 63 53 52 74

Distribution 45 40 60 25 28 25 43 34 32 48

Marketing 39 34 54 20 22 20 37 28 27 41

Replication 53 48 68 33 36 33 50 41 40 58

Production 58 53 73 38 41 38 56 46 45 65

Design 85 80 100 65 68 65 83 73 72 100

Ideation 39 34 54 19 22 19 36 27 26 40

Processes ↑

Technologies →

78 71 100 50 54 50 75 62 60

OutS Comms HostedSHardware O/S Application InputP InputS OutP

Aim to identify common meta-categories applicable to all creative sectors

Page 15: Games Industry Adaptive Roadmap CGAT 2017

Roadmap Visualisation

Page 16: Games Industry Adaptive Roadmap CGAT 2017

Roadmap VisualisationNormalised Current Scenario

Consumption 65 60 80 45 48 45 63 53 52 74

Distribution 45 40 60 25 28 25 43 34 32 48

Marketing 39 34 54 20 22 20 37 28 27 41

Replication 53 48 68 33 36 33 50 41 40 58

Production 58 53 73 38 41 38 56 46 45 65

Design 85 80 100 65 68 65 83 73 72 100

Ideation 39 34 54 19 22 19 36 27 26 40

Processes ↑

Technologies →

78 71 100 50 54 50 75 62 60

OutS Comms HostedSHardware O/S Application InputP InputS OutP

Visual illustration of technology/process focus of attention

Page 17: Games Industry Adaptive Roadmap CGAT 2017

Roadmap Visualisation

1 Personalised Games / Experiences App 2862 User Tracking App 2243 Immersive Experiences Output Sensory 2164 Multiplayer 3D Environments / Games Output Sensory 1805 Co-working /Collaboration Tools App 1756 Interface Devices Input Physical 1727 Mood and Emotion Detection Input Sensory 1688 Mixed Reality Output Sensory 1609 Motion Detection Hardware Input Sensory 16010 Artificial Intelligence AI O/S 15611 Intelligent interface devices Input Sensory 15012 Sensors Input Sensory 15013 Augmented Reality (AR) Output Sensory 14514 Motion Detection Software App 12815 Touch Output Sensory 11216 VR Form Factors (add to barriers) Output Sensory 10517 VR Visors (add to virtual reality) Output Sensory 10518 Connected Devices Comms 10419 Smell Output Sensory 10420 Virtual Reality Output Sensory 10421 Adaptive (Aware) Games App 10022 VR Headsets (add to virtual reality) Output Sensory 9923 Haptic Devices Input Sensory 9024 High Fidelity Output Sensory 8825 Multiple Physical Locations Comms 84

Ideal Scenario, Key areas of Focus

Rank Keyword or Phrase Category Total

Page 18: Games Industry Adaptive Roadmap CGAT 2017

Conclusions Drawn

Page 19: Games Industry Adaptive Roadmap CGAT 2017

Conclusions Drawn

Current focus of attention

Page 20: Games Industry Adaptive Roadmap CGAT 2017

Conclusions Drawn

Envisaged Developments

Page 21: Games Industry Adaptive Roadmap CGAT 2017

Conclusions Drawn

Desired Futures

Page 22: Games Industry Adaptive Roadmap CGAT 2017

Conclusions Drawn

Roadmaps identify technology trends Shift in focus from developer tools to consumer tools Potential to explore characteristics of future artefacts

(intelligence, adaptability, personalisation, ambience) “Democratisation of creativity” and effect on business models Skills and resources needed for desired futures

Page 23: Games Industry Adaptive Roadmap CGAT 2017

Implications for Exploitation

Page 24: Games Industry Adaptive Roadmap CGAT 2017

Implications for Exploitation

Roadmap methodology could provide platform for sustainable exploitation

Multiple stakeholder benefits-Policy Makers-Games Developers-Education Sector-Researchers