Upload
icca
View
349
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Forum for Young Professionals
International Congress and Convention Association.
Twitter: #fyp13
Mental Chemistry in Meetings
Keyshop by
Eric de Groot
Mental Chemistry?
Rationale:
Adapting content for use during live communication adds Business Value for
your clients/participants!
That Value is: more intense chemistry between people, richer ideas, more buy
in, higher level of learning:
Happier Client!
content development needs co-creation
between planners, suppliers, artists, caterers, DMC’s, media:
Behavior of Centipedes
( )
Behavior of Centipedes
( )
In the Northern Hemisphere
Behavior of Centipedes
( )
On Ground Zero
Medical Devices that improve the quality of life
Medical Devices that improve the quality of life
of the elderly
Medical Devices that improve the quality of life
for your parents
Fastfood,
Fastfood,
effects on health and budget
Fastfood,
Deliciously chea but at the same time far from healthy
The chemistry of hairgrowth,
The chemistry of hairgrowth,
facts and figures
The chemistry of hairgrowth,
“What NASA found out about it, and more…”
Most of you have chosen the approach that is
Hot Content:
is sticky
STICKINESS
Pain and Fear?
Attraction and Lust?
Death and Decay?
Threats to loved ones?
Hot Content:
has impact
IMPACT
Impact for a group close to you?
Issues, things that happened in the public domain?
Talk of the year/talk of the month in your life or organization?
Hot Content:
harbors a conflict
CONFLICT
Two points of view,both very true but
impossible to be both true at the same time!
Hot Content:
arouses curiosity
CURIOSITY
Which unfinished story could be finished during the meeting?
Demonstration
Please come up with a dull topic of a meeting, you would never attend,
because of the dullness of its content!
Hot content:
Is sticky
has impact
harbors a conflict
arouses curiosity
Rules of the game:
-start with a personal story of one of your group members.
-allow for nearlings in the discussion.
-do one step outside of the ordinary.
Please give a statement of 30 seconds
about which creative idea = business opportunity
you have found in your hunting group
Wrap up
Mental Chemistry is a body thingAdding value by adjusting the content
Co-creation in action
and
Always plan a session“how can we adapt the content
to live-communication?”
Q&A:
designers of successful interactive meetings for international audiences