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Presented at the London Book Fair 2012 Subject: Benefits of Automated Content Workflow for Publishers. Background: Technology has altered how business gets done and the publishing sector is no exception. Independent book stores have given way to superstores and more recently to online and digital retailers. Merger and acquisition activity has changed the structure of the industry with smaller publishing houses disappearing and a few major publishers now dominating different industry segments. Readers are crossing the digital divide, moving from printed materials to electronic content and e-books. How content gets created, distributed and consumed is vastly different than it was even a decade ago.
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Introduction
Company Overview
Global Footprint
SourceHOV strengths include: $500 Million Revenue More Than Half of FORTUNE 100
Companies 94 Global Delivery Centers Across Six
Countries 12,500 Employees SAS70 II (SSAE 16), HIPAA, GLBA,
SOX Certification and Compliance Extensive Experiences Providing BPO &
ECM Services – 20+ Years
China
India
PhilippinesMexico
U.S. and Canada
Shivaji Sengupta
17+ Years of Global Experience 10+ Years in the ePublishing Industry Implemented Content Management
Solutions across Corporate, Government and Publishing customers.
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Things That Keep Publishers Awake
For Readers… bring broader content, additional properties, or advanced functionality & services
Manual Processes… synchronizing content across multiple properties is difficult
Editorial Teams… should work together to share information and assets, including photos, articles, audio & videos
Multiple Independent Workflows… have contributed to complexity, redundancies, legacy applications and other inefficiencies
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Current State - Publishing House
Content Management Repository / Database
Mobile DevicesOnline Databases / Portals
Hist
oric
al C
onte
nt Content Transformation
Digital Composition
Print, Web and eBook Development
Editorial Scanning Library
Indexing & Abstracting
Editor
PM
New
/ Aut
horin
g W
orkf
low
AE
Author
Freelancer
PM
Desi
gn &
Ar
t
Rights Management
Composition & Copy
Print, Web and eBook Development
Edito
rial
Proc
ess
3rd P
arty
/ Agg
rega
ted
Cont
ent
Editor
Freelancer
PM
Righ
ts M
anag
emen
tTransformation
Web and eBook Development
eFee
ds
Lega
cy C
onte
nt
Editor
Freelancer
PM
Transformation
Web and eBook Development
Lega
cy
Data
base
s
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Challenges Faced by Publishers
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Operations• Transparency of
Manufacturing• Capacity Optimization• Duplication of Effort
Maintenance• Redundant Applications• Multiple Manual Formats• Non-Structured Reporting• Stand Alone Systems
Governance• Time Tracking• Production Target
Management• Quality Governance• Supply Chain Management
Business• New Product Development• Acquisition Integration• Revenue Optimization
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Application MonitoringData Tracking
Reporting
Workflow Framework
Solution
Output Centric Production Environment
Junctions(Merge/
Hold/Route)
Zoning Pipeline
OCR Pipeline
Indexing Pipeline 2
Indexing Pipeline 1
Abstracting Pipeline 2
Abstracting Pipeline 1
New Business Feature
Vendor 2
Vendor 1
Legacy Pipeline 1
Deep Indexing Pipeline
Pipeline Connectors
ManufacturingAcquisition
Raw Text Preparation Pipeline
Formatted Text Preparation Pipeline
Film to Digital Conversion
Scan (Hard Copy to Image)
Pipeline ConnectorsIntra-system Routes
Vault Pipeline
Web Feed pipeline
Merge/Hold
Distribution
Legacy 2 Output
Print Output 1
Film Output 1
Electronic Output 1
Legacy 1 Output
Pipeline ConnectorsIntra-system Routes
New Platform Output
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High-volume ingest—millions of content objects per dayOptimize for store- and retrieval-type application
Efficient metadata storage and handlingScale horizontally and vertically
Fail over and load balancing
XML E-Feeds Scanned ImagesPDF E -
SubmissionOther FutureData Types
ApplicationsPost Processing
Transactional Content ManagementHigh-speed work processing
High-Volume Content Processing & Reporting
Acqu
isiti
on &
Che
ck In
Compliance, Reporting and Archiving
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Search/ Acquire/
Claim Work Task
Collect/ Organize
Work Material
Record Start of Work
(Reporting)
Record Completion
of Work (Reporting)
Package Work Material for Next Step
Release/Close Work Task
Perform Core Operation
QA/Verify Operation
Cost Center to Profit Center• Freedom to focus on core business processes• Elimination of 'non-value' tasks• Automated program will facilitate Publisher's ability to divert
resources from cost center to profit center functions
Publishing Activity
Search/ Acquire/
Claim Work Task
Collect/ Organize
Work Material
Record Start of Work
(Reporting)
Record Completion
of Work (Reporting)
Package Work Material for Next Step
Release/Close Work Task
Perform Core Operation
QA/Verify Operation
Activities After Workflow Implementation
Ethos Workflow
Management System
Automated
Integrated Reduce Administration Costs to Boost Overall ROI• Workflow processes are highly automated–
generating data and reports with minimal human intervention
• Provides quantifiable outsourcing capabilities to improve the efficiency and effectiveness of client operations
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Mobile Formats
Online Formats
Outputs to Keep In Mind
Editorial Workflow
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Adoption Challenges
Most organizations haven't yet embraced multi-platform publishing…….1. Content is locked in legacy systems, 2. Conversion costs are still very high. 3. Publishing the bits of content that are appropriate for each
platform are equally important.
Best practices publishers can adopt include..4. Invest in content enrichment and authoring methodologies5. Stay away from acquiring resources for new platforms /
technologies.6. Leverage SaaS and PaaS based platforms offered by specialists
in content management
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Future Content Readers
g.co/ProjectGlass
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SourceHOV Solution
Content Store
EOSConversion Workflow
Scan- Film / Paper
OCR Zoning XML
Online Platforms
ETHOS Workflow/Vendor Management System
Custom / Legacy Editorial Systems
KomodoBusiness
Rules Engine
AquilaEditorial / QC
Workflow
Other Content Delivery Tools (ePub, etc)
3rd P
arty
Con
tent
(E
lect
roni
c fe
eds)
Indexing & Abstracting Workflow
Vendor 1 Editorial Services
Vendor 2 Scanning /
Aggregation etc.
HMSTraining and Learning
Management
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Summary
1. Multi-format publishing strategy and eBook outputs is a must for publishers to retain their audience and subscribers.
2. Output Centric Production Environments are critical to success.
3. Efficient, Collaborative and Parallel Publish Editorial Workflows are the need of the hour.
4. Pressure on cost of production and faster time to market will drive change.
5. Enterprise wide governance platforms will drive efficiencies.
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Thank You for Your Time !
Pick up our white paper on this topic in our stall
Or go online to the London Book Fair site.
Contact:Shivaji Sengupta
[email protected]+1 248 837 7602
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SourceHOV Competencies
80 Strategically Located Operations Centers
Domestic, Near-Shore and Offshore
Precisely Engineered Closed Loop Solutions
Process Over 10M Transactions per Month
Digitize Over 100M Pages per Month
Transform Over 600M Characters per Month into Smart Data
Ingest over 100M Images per Month into Hosted Storage Environment
Image and Data Capture Quality SLA’s Exceed 99%
- High Speed, High Volume- IBML Technology- On Site/Offsite Solutions
- Automated Recognition Capture
- Onshore and Offshore Models
- Integration of Client Provided Data
- Paper/Digital Ingestion
- Open, Extract, Sort, Prep
- Daily Volume Reporting
- Six Sigma Methodologies- Structured Approach
- Process Analysis
- Solution Development
- Hosted Workflow Applications
- Workflow/Transaction Processing in Client Systems
- Integration with Client Systems, Platforms and Workflows
- Open APIs for Custom Integration
- Preconfigured Integration with Third Party Vendors
SourceHOV Operating Statistics
- Proven Project Management Methodology
- Experienced PMs, IMs, Executive Sponsors, SSBBs
- SaaS Model
- Secure, Redundant Storage
- Worklfow, Integration, Collaboration
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