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Funding and Financing world class programming for kids and Young Adults –
Interrogating current Models
Macenje “Che Che” Mazoka Content Funding Specialist
Broadcasting Content for Children and Young Adults Lagos, Nigeria 10 Nov 2015
Setting the Stage
Content: Public vs Commercial
Case Studies/Models
Considerations
Funding/Revenue Sources
Useful tools
Agenda
DTT/new platforms continues to raise the value of content
Compelling content can be expensive (dramas, animation)
Africa’s budgets are limited
Creation of Innovative & relevant content is key
Share the “cost”
Sweat the asset
Setting the Stage
Public Service Broadcasting
Mission Driven
Developmental/SED focus
Partnerships are key
o Like minded partners
o Government, NGO’s, etc
Alignment with regional/international allies
Soft funds
Commercial Broadcasters
Create high entertainment value to attract viewers & increase ad spend
Collaborate with commercial entities
AFP’s
Creative sponsorships (storyline integration, product placement)
Free content – embedded ads Free but at a cost?
CASE
STUDIES
• Launched in 2008 • 100% locally produced & funded • No government involvement • 7 episodes completed @11mins each • Revenue – licensing on various platforms, merchandising • Diaspora focused • Gaining traction takes time – timeous incubation period to build brand
• Launched in 2013
• Fully funded by production company
• Seeking broadcast sponsors/NGO alignment
• Expensive genre
• Strong educational messages
• Success: 1 year sponsorship from local bank
Teen drama – SABC 2 Madibas rainbow nation Commissioned, funded by Dept. of Social Development Issues based: relationships between fathers and sons drugs, runaways, child headed households, teenage pregnancy, abuse, STD and HIV, bullying etc Costly genre
• British-Kenyan series
• Based on African folk tales
• Commissioned by BBC
• Distribution/exploitation DreamWorks Animation
• App launched
• Licensing revenue from Africa is low
• African stories can travel
Animation studio
Self funded
English/French
Several properties in development
Revenue: licensing
Award-winning multi-media initiative which, in addition to its broad based educational messages on literacy, numeracy and life skills, maintains a special orientation on providing age-appropriate information about HIV/AIDS.
Components: Television, Radio, Digital media, Outreach, research
South Africa, Namibia, Lesotho, Swaziland, Botswana, Tanzania (dubbed)
Seed funding USAID, DBE ; Current Sanlam & SABC
Exploitation rights underutilised
Co-pro model IP owned by Sesame Workshop Nigeria (Sesame Square), Zambia (pilot phase), Kenya , Ghana
OUTSIDE AFRICA Revenue drivers - merchandising/licensing, apparel and home (AZ and
Europe) Middle East 100% self funded ( license deal) Japan – successful – no broadcast component Commercial and non-commercial funding (Beaches family resort, theme
parks, project based funding) Israel, Palestine closed – USAID’s priorities changed (RISK)
Funders: General Rules
Commercial
Visibility
ROI
Increased sales
Brand extension Non-commercial
Target innovation, not operations
ROI
Behavioral change/development
Key considerations
Clear scope/scale of funding needs
Purpose of your content
Editorial control/slant
What do you want to hold onto
Rights and exploitation – the golden ticket!!!
Monetizing takes time
Sustainability plan up front
Create extensions – multiple purpose content Try a project approach Radio? Language?
Funding/”Revenue” Sources
• Host institution support • Revenue Generation
(sponsorships/Corp ads) • Philanthropy – individuals • Licensing/exploitation - strategic use of your IP! • Partnerships • Trade Exchange/Barter deals • Content sharing/exchange • Gov’t Subsidies + (Rebates, film Commissions,
Local lottery funds)
Useful Tools
Guide to AFP’s http://www.thinkbox.tv/server/show/nav.957
Funding sources (http://www.filmcontact.com/funding/film-resources)
Local: Film Commissions , Lotteries & cultural funds
Value Assessment Framework (JISC) http://www.jisc.ac.uk/reports/the-best-revenue-models-and-funding-sources-for-your-digital-resources
Int’l Foundation web-sites Government departments
Development Banks
United Nations and affiliates web-sites
Thank you
Macenje “Che Che” Mazoka [email protected]
[email protected] WhatsApp/cell: + 27 76 893 1909
