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Fuller a réalisé une infographie intitulée « App analytics report for MWC » qui représente les différentes profils de mobinautes japonais dans une segmentation en 3 catégories : Gamer, Sociale et Geek. Retrouvez cette infographie sur mon blog : http://marketing-webmobile.fr/2013/02/au-coeur-de-levenement-de-lannee-mobile-mobile-world-congress-2013/
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TOOLS
App App
TOOLS GAMES
App App
GAMES SOCIAL
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SOCIALPHOTOGRAPHY
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PHOTOGRAPHY LIFESTYLE
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LIFESTYLE
24
COMMUNICATION
App
COMMUNICATION
2009
3% 68%
JAPANESE SMARTPHONE TREND
2017
The expected smartphone users by 2017 is 70% of population.
①
JAPAN OVERTAKES U.S.A
Japan surpassed USA revenue on googleplay market in Oct. 2012
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Revenues
No,1
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
In Japan,people install 36 apps on average.
HOW MANY APPS DO YOU HAVE?③
Average Apps36
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In terms of categories, the apps users have the most are tools.
EVERYONE HAS MANY TOOLS & GAMES
TOOLS
GAMES
COMMUNICATION
LIFESTYLE
PHOTOGRAPHY
SOCIAL
No.1
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MONTHLY INSTALL & INSTALL⑤
1 31
Apps
Install Uninstall
3.5App App App
Apps3.0App App App
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People install and uninstall 3 apps each during one month.
DAILY USE APPS⑥
Apps6App App App
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People have 36 apps on average but they just use 6 apps in a day.
APP PEAK TIME⑦
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10p.m.
6:00 9:00 12:00 15:00 18:00 21:00 24:00
Lunch
People use apps more as the night leads on. Especially around 10 p.m.
Apps
Average
36Apps
Average
39Apps
Average
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Small Display
4.7 inch and more3.7inch and under
Large Display
DIFFERENCE IN DEVICE SIZE⑧
The bigger device people have, the more apps they have.
37.3%11.7 %
DIFFERENCE IN DEVICE SIZE
Small Display
Large Display
⑨
COMICCOMIC
Comic apps and travel ones which use a map are used on big device.
34.3% 22.9%
DIFFERENCE IN DEVICE SIZE
Small Display
Large Display
⑩
FITNESSFITNESS
Game apps and fitness ones are used on small device.
MAKE USERS DEVIDED INTO 4 TYPES⑪
PHONE USERS
SOCIABLECASUAL GAMER GEEK
Twitter or Facebook⑫
GAMER GEEK
HOW MANY TIMESDO YOU USE A DAY?
or
TIMES/DAY 7
1 TIMES/DAY
2
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TIMES/DAY
TIMES/DAY
Gamers check Facebook more than Twitter as opposed to geeks.
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GAMER SOCIABLEPHOTOGRAPHY
14.0% %34.2
WHO LIKES PHOTOGRAPHY?
Sociable users check Photography apps more than other users
SOCIABLEGAMER GEEK
HOW MANY APPS DO YOU HAVE? GAMERS AND GEEKS HAVE MANY APPS THAN SOCIABLE PEOPLE.
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WHAT TIME DO YOUUSE APPS? THERE IS A BIG DIFFERENCE IN TIME SPENT ON APPS.
19:00-21:00
23:00-24:00
6:00-7:00
21:00-23:00 8:00-23:00
HOW MANY TIMESDO YOU USE A DAY? GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS.
TIMES/DAY 2
TIMES/DAY 5
TIMES/DAY 14
TIMES/DAY
TIMES/DAY
TIMES/DAY 1
PHOTOGRAPHY
14.0% 34.2% 26.7%
HOW MANY TIMESDO YOU USE A DAY? GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS.
