FUTsquadBUILDERBy

Rohail, Charlie, Jake, Nathan, Deborah

Who- the app is designed for gamers who play Fifa

14 Ultimate Team

What- the app is designed to help Fifa 14 gamers by

giving users advice on what teams to build, how to

become better at it, trading tactics and also key

skilful players.

When- this can be used at any time; whenever the

gamer decides to play Fifa 14

Where- In the games room, the living room;

wherever the gaming console or PC is

Why- Because people need advice on how to get

better at certain aspects of Fifa Ultimate Team (FUT)

or want ideas on what team to make

Problem

People are struggling to build teams, trade properly and are

not very good at playing FUT.

Question

How can I build teams on FUT and actually be good at the

game?

[Key insight statement(s)

You go on FUT to become the best of the best, by good advice this is accessible

[Mini Elevator Pitch]

My team, John’s angels, is developing FUTsquadBUILDER

to help FIFA gamers to get better at the game by giving great

advice and tactics.

[User profiles]

1: I need help and advice with knowing which skills to use2: I would like to know how to defend better because I keep conceding

goals from crosses3: I’m too bad at the game and don’t know any of the players.

We have few competitors on the internet; the biggest two are Futwiz and FUThead.

We have recently found out we have just one competitor on the market; it is Futwiz.

Our apps core feature gives advice to the user in varietiesMatthew: I am a good player but I’m really bad at buying teams, I’m

not sure what to do.Joe: I am a very good Fifa player but I don’t have the access to many

coins on FUT, I hope that this app will give me ideas for cheap and over-powered squads for me to demolish opponents with.

We could add more cheap squads to build

[Key wireframes 1/3]

[Key wireframes 2/3]

[Key wireframes 3/3]

For our app we have the knowledge but we also need some content.

We don’t have any business models or customer pledges

Our app is aimed at Fifa players all ages and will be free until if sales rise then will be raised to a cheap cost.