From TV to Games(and back again)

#GITC2011@jeroen020

TV

Games SocialMedia

ParticipationTV

PlayToTV

SocialGames

Social TV

How much media does a 25 year old consume

per day?

9 hours

How much time does this take?

6 hours

Second Screen

• In US, 75% use TV & internet simultaneously

• 50% do so every day (Clustalabs)

• 86% of US mobile internet users use their phone while watching TV (Yahoo!Nielsen)

• 30% of total iPad usage is while watching TV

• 72% of under 25’s in the UK comment on programs via social networks (Digital Clarity)

TV vs SocialBrits spend 35x more time watching television than on social networks

Media Multitaskers

Gamification

TVification

Some Stats

• RTL4, weekdays, live, 26 Sep - 8 Oct

• Show duration ~45 minutes

• Average participation 5.7%, peak 9.5%

• Noon: 4.9%

• 1PM: 8.8%

• E-mail sign-ups increased from 5% to 30%

ProductionS01E06

User Statistics131973336

ShowEpisode

Total amount of user accounts in system at end of showTotal amount that participated this episode

0

500

1000

1500

2000

2500

3000

Mon Oct 03 12:51:00 CEST 2011 Mon Oct 03 13:01:00 CEST 2011 Mon Oct 03 13:11:00 CEST 2011 Mon Oct 03 13:21:00 CEST 2011 To

tal P

laye

rs

Total Live Players Over Time Total Players Joined

0

100

200

300

400

500

600

700

Mon Oct 03 12:51:00 CEST 2011 Mon Oct 03 13:01:00 CEST 2011 Mon Oct 03 13:11:00 CEST 2011 Mon Oct 03 13:21:00 CEST 2011

Play

ers J

oine

d Pe

r Min

ute

Player Uptake During Show Players Joined Per Minute

Question Statistics

1160422

In welk werelddeel is dit?Uit welk decennium is deze foto?In welke maand is deze foto gemaakt?Uit welk decennium komt deze auto?In welk werelddeel is dit?

19651996204220292047

Wat is hun favoriete vakantieland?Wat drinkt hij het liefst?Waar staat dit gebouw?

17681797179817721859187318971876

Wat heeft hij gestudeerd?

85913571414

84112801458

4441298650

11461528

Wat is zijn favoriete filmgenre?

Week Game

Wat is haar sterrenbeeld?765551

Welke hond is van haar?Wat vind zij het mooiste aan zichzelf?

Correct

1745

200855961

14821613

17011717

180

1663Wat is haar favoriete eten?Welke schoenen horen bij haar?Op wat voor sport heeft zij gezeten?

1130

Wat doet zij graag in haar vrije tijd? Aan welke sport doet hij?Wat zijn zij van elkaar?Welke brug zie je hier?

Total1192

0

500

1000

1500

2000

2500

Tota

l Pla

yers

Question Statistics Total

Correct

Estimate Statistics

HOEVEEL KNOPEN ZIE JE HIER? 1966 0 451 206Hoe oud is deze meneer? 1864 92 69 49Welke schoenmaat is dit? 1796 150 50 44Hoe lang is dit meisje in cm? 1730 238 177 168Hoe hoog is dit ijsje in cm? 1564 143 179 180Week Game Total Answers Exactly Correct Average Answer Correct Answer Average Error

196

20245

0

500

1000

1500

2000

2500

Hoe hoog is dit ijsje in cm?

Hoe lang is dit meisje in cm?

Welke schoenmaat is dit?

Hoe oud is deze meneer?

HOEVEEL KNOPEN ZIE JE HIER?

Tota

l Pla

yers

Estimate Statistics

Total Answers

Exactly Correct

Totals691713132384294

3971

792174

4649

242875

38692514

3415

382Safari Compatible (Browser)

Microsoft Internet Explorer 9.0OperaOther

Browser Type

Google Android (Browser)Google ChromeMicrosoft Internet Explorer 10.0Microsoft Internet Explorer 7.0Microsoft Internet Explorer 8.0

Firefox 4.xFirefox 5.xFirefox 6.xFirefox 7.xFirefox 8.x

Apple iPad (Browser)Apple iPhone (Browser)Apple iPod (Browser)BlackBerry (Browser)Firefox 3.x

Browser Statistics

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Tota

l Pla

yers

Browser Statistics Browser Used

MomentMeaningMassive

MultiplatformMonetize

Merci@jeroen020