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From the Unknown to the Known: Knowledge management for the digital age Pharma Bio Med 2010 8 th 10 th November Ben Gardner

From the Unknown to the Known

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This presentation was given at PharmaBio Med 2010. It explores the challenges associated with being a knowledge worker in the digital age.

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Page 1: From the Unknown to the Known

From the Unknown to the Known:Knowledge management for the digital age

Pharma Bio Med 20108th – 10th November Ben Gardner

Page 2: From the Unknown to the Known

DISCLAIMER

The opinions expressed in this talk are all my own and in no way can be considered to represent those of Pfizer

Ben Gardner

Page 3: From the Unknown to the Known
Page 4: From the Unknown to the Known

Information R/evolution

http://www.youtube.com/watch?v=-4CV05HyAbM Ben Gardner

Page 5: From the Unknown to the Known

The format of content is changing

Ben Gardner

Page 6: From the Unknown to the Known

We live in exponential times

Ben Gardner

Page 7: From the Unknown to the Known

Clay Shirky - http://www.shirky.com/writings/ontology_overrated.html

Network information is very different

Ben Gardner

Page 8: From the Unknown to the Known

Democratisation of Technology

Ben Gardner

Page 9: From the Unknown to the Known

New Capabilities

Ben Gardner

Page 10: From the Unknown to the Known

It’s all about conversations

“It’s not about technology its about culture”Ben Gardner

Page 11: From the Unknown to the Known

Narrative Story Telling

Ben Gardner

Page 12: From the Unknown to the Known

Cynefin frameworkU

nst

ruct

ure

d

Stru

ctu

red

Ben Gardner

Page 13: From the Unknown to the Known

Cynefin frameworkU

nst

ruct

ure

d

Stru

ctu

red

Low Abstraction

High Abstraction

Ben Gardner

Page 14: From the Unknown to the Known

Cynefin framework

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Codify learning's

Ben Gardner

Page 15: From the Unknown to the Known

Cynefin framework

Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Test and refine hypothesis

Codify learning's

Ben Gardner

Page 16: From the Unknown to the Known

Cynefin framework

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight Test and refine hypothesis

Codify learning's

Ben Gardner

Page 17: From the Unknown to the Known

Cynefin framework

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight Test and refine hypothesis

Codify learning'sImpose order on the chaos

Ben Gardner

Chaotic

Page 18: From the Unknown to the Known

Cynefin framework

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight Test and refine hypothesis

Codify learning'sImpose order on the chaos

Ben Gardner

Page 19: From the Unknown to the Known

Cynefin framework

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight Test and refine hypothesis

Codify learning'sImpose order on the chaos

Ben Gardner

Page 20: From the Unknown to the Known

Cynefin framework

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight Test and refine hypothesis

Codify learning'sImpose order on the chaos

http://www.cognitive-edge.com/articledetails.php?articleid=13Dave Snowden Ben Gardner

Page 21: From the Unknown to the Known

Cynefin: Knowledge building - Activities

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Ben Gardner

Page 22: From the Unknown to the Known

Cynefin: Knowledge building - Activities

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Impose order on the chaos• Search• Experiment• Survey

Ben Gardner

Page 23: From the Unknown to the Known

Cynefin: Knowledge building - Activities

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight• Hypothesis generation• ‘Bounce idea around’

Impose order on the chaos• Search• Experiment• Survey

Ben Gardner

Page 24: From the Unknown to the Known

Cynefin: Knowledge building - Activities

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight• Hypothesis generation• ‘Bounce idea around’

Test and refine hypothesis• ‘Put flesh on the bones’• Aggregate understanding

Impose order on the chaos• Search• Experiment• Survey

Ben Gardner

Page 25: From the Unknown to the Known

Cynefin: Knowledge building - Activities

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight• Hypothesis generation• ‘Bounce idea around’

Test and refine hypothesis• ‘Put flesh on the bones’• Aggregate understanding

Impose order on the chaos• Search• Experiment• Survey

Ben Gardner

Page 26: From the Unknown to the Known

Cynefin: Knowledge building - Activities

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight• Hypothesis generation• ‘Bounce idea around’

Test and refine hypothesis• ‘Put flesh on the bones’• Aggregate understanding

Codify learning's• Formally present learning's• Produce publication

Impose order on the chaos• Search• Experiment• Survey

Ben Gardner

Page 27: From the Unknown to the Known

Cynefin: Knowledge building – E2.0 tools

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Ben Gardner

Page 28: From the Unknown to the Known

Cynefin: Knowledge building – E2.0 tools

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Impose order on the chaos• Search

Ben Gardner

Page 29: From the Unknown to the Known

Cynefin: Knowledge building – E2.0 tools

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight• Mash-ups• Blog/Microblog• Social Networking

Impose order on the chaos• Search

Ben Gardner

Page 30: From the Unknown to the Known

Cynefin: Knowledge building – E2.0 tools

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight• Mash-ups• Blog/Microblog• Social Networking

Test and refine hypothesis• GTDware• Team Wiki• Team Blog

Impose order on the chaos• Search

Ben Gardner

Page 31: From the Unknown to the Known

Cynefin: Knowledge building – E2.0 tools

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight• Mash-ups• Blog/Microblog• Social Networking

Test and refine hypothesis• GTDware• Team Wiki• Team Blog

Codify learning's• Corporate wiki• Podcast/Vodcast/Slidecast

Impose order on the chaos• Search

Ben Gardner

Page 32: From the Unknown to the Known

Cynefin: Knowledge building – E2.0 tools

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Identify patterns/gain insight• Mash-ups• Blog/Microblog• Social Networking

Test and refine hypothesis• GTDware• Team Wiki• Team Blog

Codify learning's• Corporate wiki• Podcast/Vodcast/Slidecast

Impose order on the chaos• Search

RSS readerSocial bookmarking

RSS readerSocial bookmarking

RSS readerSocial bookmarking

Ben Gardner

Page 33: From the Unknown to the Known

Knowledge Management

= Process x Technology x Culture

Ben Gardner

Page 34: From the Unknown to the Known

Cynefin: Where are you adding value?

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Exploratory Scientist Project Leader

Knowledge ManagerInformation Scientist

Ben Gardner

Page 35: From the Unknown to the Known

Internet Search Maturity

Val

ue

Ad

de

d b

y Ex

pe

rt S

ear

chDemocratisation of Search

Ben Gardner

Page 36: From the Unknown to the Known

BW (Before the Web)

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Search

Explore

Ben Gardner

Page 37: From the Unknown to the Known

AW (After the Web)

Chaotic

Complex Knowable

Known

Un

stru

ctu

red

Stru

ctu

red

Low Abstraction

High Abstraction

Explore

Search

Ben Gardner

Page 38: From the Unknown to the Known

Requirements of the Complex Domain

AnalysisVisualisation

Connections

Exploration

NetworkingPatterns

Trends

Insights

SerendipityBrainstorming

Ben Gardner

Page 39: From the Unknown to the Known

http://www.youtube.com/watch?v=LabqeJEOQyI

Information Overload Filter Failure

Clay Shirky Ben Gardner

Page 40: From the Unknown to the Known

A list is good enough

Ben Gardner

Page 41: From the Unknown to the Known

A list is not enough

Quosa

Network Analysis

Utopia

Carrot 2

Semantics

Ben GardnerTargetpedia

Page 42: From the Unknown to the Known

Publishers

&

Vendors

Ben Gardner

“Institutions will try to preserve the problem to which they are the solution”

Clay Shirky

Page 43: From the Unknown to the Known

One Place for Everything

Ben Gardner

Page 44: From the Unknown to the Known

Many Places for Lots of Bits

Targetpedia

TOU

?

Ben Gardner

Page 45: From the Unknown to the Known

Ben Gardner

Page 46: From the Unknown to the Known

Ben Gardner

Page 47: From the Unknown to the Known

Assertion & Meta Data Mgmt

Transform / Translate

Triple store 1

Service Layer Std Public

Vocabularies

Query

templates

Broker #1 Broker #2

Assertion & Meta Data Mgmt

Transform / Translate

Triple store 2

Service Layer Std Public

Vocabularies

Query

templates

Condition:

Identical structure.

Different content

which can overlap.

User Interface

Elsevier

corpus

EBI Swissprot

database

RSC

corpus NPGcorpus

OUPcorpusEBI

Array

Express

database

Primary source

Layer at provider

org’n

Brokering service

Layer at EBI

EBIEnsembl gene

EBI Swissprot

database

Interface Layer

at consumer org’n

Semantic Enhancement of Scientific Literature

Ben Gardner

Page 48: From the Unknown to the Known

Ben Gardner

Page 49: From the Unknown to the Known

Knowledge Gardening

Ben Gardner

Page 50: From the Unknown to the Known

Ben Gardner