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Function with style - what wearables are called at. In this overview of May 2014, I present the technogical side of the move to a 'screenless' world, and provide cases and videolinks to practicasl cases of wearables like jewelry, fitness trackers,... This presentaiton was made in French for an audience of Marketeers during the Sanoma Media Days. Que ferons-nous quand bientôt, la technologie intelligente sera portable ? La technologie mobile est devenue intelligente parce qu’avec notre téléphone mobile, nous avons accès à toutes sortes d’applis. Maintenant, elle devient également « portable ». Lunettes, bracelets et montres ouvrent pour celui qui les portent un nouveau monde de possibilités tout en le maintenant connecté via son smartphone à l’internet. Qu’apporte cette technologie portable et adaptée au contexte ? Comment la manie-t-on ? Et pourquoi devrait-on porter ces lunettes, montres ou bracelets fitness ? Tanguy observe la hype de plus près. De mobiele technologie werd slim, omdat je met je mobiele telefoon toegang kreeg tot een waaier van applicaties. Nu wordt ze ook 'draagbaar'. Brillen, fitnessmeters en uurwerken openen voor de drager een nieuwe wereld vol mogelijkheden, en houden hem via zijn smartphone nog altijd verbonden met het internet. Wat biedt die draagbare en contextrelevante technologie? Hoe wordt ermee omgegaan? En waarom zou je die brillen, uurwerken en fitness trackers willen dragen? Tanguy houdt de hype tegen het licht
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Mediaparade:
when mobile technology becomes wearable
1
Let meintroduceyou to…
Y a des gens qui n'ont pas réussi parce qu'ils ne sont
pas aware, ils ne sont pas "au courant". ...
J.C. VanDamme
5
Step 1 Standalone info apps: no use
Step 2 Second generation apps: use of the
phone sensors
Step 3 Third generation apps: context driven
external profile…
Timeline wearables
http://www.details.com/style-
advice/tech-and-
design/201403/wearable-tech-
history-smart-watch-google-
glasses?mbid=facebook#/intro
1266 Eyeglasses:
Corrective lenses
Associated to
reading and monks:
prestige
1946 Dick Tracy
Two way wrist
chat radio
1975: calculator watch
Watch and stylus nerd
calculator watch
1992: L.A. Gear light up
shoes: walking and lights
First tech driven clothing
2000: Mobile
Bluetooth Earpiece
People talking to
themselves
Crazy look
2001: Timex Internet
Messenger Watch
Check mail, take notes,
receive stock quotes,…
2004: Oakley MP3
Sunglass and built in MP3
player
2009: Fitbit and fitness
trackers
Starting of the “quantified
self”movement
2013: Pebble smartwatch
Pairs with phone + apps
2013:
Google glass explorer
+ companion to Android
smartphone
2014 : LG lifeband
Fitness tracker
Altitude
Steps
Calories
Link to smartphone
Mid 2014
META Pro Holographic
3D Interface Glasses
Bye bye phone
Wearablecategory?
GlassesClothingSmart bandsJewelrySmart headgearWatches
1. Glasses
1. Glasses (Video)https://www.youtube.com/watch?v=vArQptpq
1Oc
http://www.flickr.com/photos/sensoree/
2. Clothing –
Sensoree
mood
Clothing Smart PJ (video)
https://www.youtube.com/watch?v=Dn7IhFswv90
3. Smart bands – Nike fuelband
3. Smart
bands –
Jawbone
(video)https://www.youtube.com/watch?v=bs9TK3-
KA-A&feature=youtu.be
4. Jewelry :Sense 6 emergency jewelry
4. Jewelry :Zazzi (video)
https://www.youtube.com/watch?v=Xamh99iKEoI
5. Smart
headgear
Oculus rift
5. Smart headgearSkully helmet
(video)http://youtu.be/jpeGOqFIcOc
6. Watches
6. Watch: samsung gear (video)
https://www.youtube.com/watch?v=RW1H66aZ7eA
6. Watches: eating all previous
categories?
To finish…
Amazon launches wearable store
Wearable: SXSW 2014
moving the screen as a destraction
http://youtu.be/CtFSAqUzpvg
https://www.youtube.com/watch?v=CtFSAqUz
pvg&feature=youtu.be
Thank you!
ContactTanguy
Tanguy De Lestré
Business Development Manager
AGORIA
Diamant Building
Bd A. Reyers Ln 80
B-1030 Brussel / Bruxelles
T: +32 2 7067992 (coordinator 8126)
M: +32 486384618
BE 0406.605.390
Backup slides
Wearable complex Ecosystem
