From Idea to Successful App

Join the conversation #QBConnect

From Idea to Successful App Where do I go from here? Gretchen Salyer Director, Partnerships

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Small Business Owners ProAdvisors Developers/Partners

•  3rd party developers/partners who find innovative ways to use the QuickBooks platform to deliver for small businesses and accountants

•  Power users with deep product knowledge

•  Key influencers who recommend QuickBooks to others

18,000 209,000 5 Million •  Small businesses of 1-50

employees (1-20 is QuickBooks’ “sweet spot”)

•  Self employed individuals

We Serve Three Types of Customers, and the Ecosystem Around Them:


QuickBooks Online Growth…

How the times have changed… •  It took us 7 years to get our first

100,000 customers

•  By Q4 of FY15, we added 110,000 new subscribers

•  Today, more than 59% of new users now choose QBO

•  20%+ of new users through global and self employed

51 Subs Q3 2001

100K Subs Q4 2007

150K Subs Q1 2010

500K Subs Q1 2014

8 quarters in a row with accelerating growth rate

1,075,000


Intuit’s Partnership Strategy Focuses on:

Fueling small business success

Growing Business

Awesome Experiences

Making developers successful


“We’ve seen a 51% increase in the number of QBO users connected to our solution”

“We’ve seen a 35% increase in trials since joining Apps.com”

"Integrating with QuickBooks meant reaching 95% of the small-business community and solving a problem 80% of them face"

Making Developers Successful


Introducing… Our new Partner Program

Reach targeted customers Grow your revenue Preferential support

Investing More than Ever Before


Grow Your Business with Intuit Product & Technical Support

Access to ~1.2M QBO

Users

Access to our Partner Portal

& Forums

Featured in Intuit

Marketing Co-Marketing

Investment In Product Placement

VIP Placement @ Events

Dedicated Intuit SPOC

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Visit developer.intuit.com/partnerprogram


Our Time Together Today

Introductions Panel Discussion Audience Q&A Closing Remarks


Meet the Panelists

Fathom

Daniel Walls Director and Co-Founder

@fathomhq

Shopify

Niko Downie Business Development

Manager @Shopify

LivePlan

Sabrina Parsons CEO

@mommyceo

Stitch Labs

Jake Gasaway Co-Founder, VP of

Platform @JakeGasaway

Join the conversation #QBConnect Join the conversation #QBConnect

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From Idea to Successful App Where do I go from here?

Technology

From Idea to Successful App