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From Big Data to Big Value presented by Nicolas Kruchten, Head of Product Engineering at Datacratic. Presented at the Montreal kickoff of Big Data Week 2014 #bdw14. The Machine Learning Value Chain is a simple framework that shows how to build products that make real-time automated decisions to take you from Big Data to Big Value.
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REAL TIME MACHINE LEARNING DECISIONS As a Service
From Big Data to Big Value The Machine Learning Value Chain
Nicolas Kruchten Head of Engineering
Datacratic
1. Big Data
2. ???
3. Profit!
Data Driven Decisions: The Enlightenment
Humans use
small data
to make
few big decisions
Decisions, Decisions
Humans use
small data
to make
few big decisions
Computers use
big data
to make
many small decisions
Decisions, Decisions
Decisions, Decisions
The Machine Learning Value Chain
Delivery Decision Prediction Modeling
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!
Data
The Machine Learning Value Chain
• Each step adds value
• A chain is as strong as its weakest link
• Each step requires a different skill-set
Delivery Decision Prediction Modeling Data
Every time you load a web page, an auction happens in the background to determine whose ad you get to see.
Real-Time Bidding
• Data: ads we’ve shown and outcomes
• Modeling: what factors matter?
• Prediction: probability of outcome?
• Decision: how much to bid?
• Delivery: RTBkit
Real-Time Bidding
Real-Time Bidding
Big Value:
50% reduction in cost-per-action
Over a non-optimized campaign
1. Big Data
2. ???
3. Profit!
Decision Prediction Modeling
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DATACRATIC Real Time Machine Learning Platform
Delivery Data Decision Prediction Modeling
The Machine Learning Value Chain
REAL TIME MACHINE LEARNING DECISIONS As a Service
Thank you! Nicolas Kruchten
[email protected] @nicolaskruchten
@Datacratic
