Embed Size (px)
DESCRIPTION
This was presented at the Canberra Girl Geek Dinners #2 on 4th of April, 2009.
Citation preview
From Apples to eye surgery:
designing useful user experiences
By Ruth Ellison
Twitter: @RuthEllison
For Canberra Girl Geek Dinners #2
On 4th April 2009
Let me tell you a story about
laser eye surgery...
What is user experience (UX)?
"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
- Nielsen Norman Group
What is user experience?
“The sum of a series of interactions between people, devices and events – or any combination thereof”
- Eric Reiss
UX is the user interface
UX is just about usability
UX is just about the user
Want more info? Check out this excellent article by Whitney Hess about 10 Most Common Misconceptions About User Experience Design, located at http://mashable.com/2009/01/09/user-experience-design/?cp=2
Why is good UX important?
Helps to build trust
Create good will
Encourage loyalty** Perhaps not always applicable to Government
Empowering your users
It’s good business sense
Impacts of bad UX
Frustrated people
Negative perception
Multiple contact points with organisation = increased costs
Increased errors = increased costs
Angry! By danorbithttp://www.flickr.com/photos/danorbit/2278238975/ Available under Attribution-Noncommercial-No Derivative Works 2.0 Generic license
Who’s responsible for UX?Is it the...
User interface designers?
Usability folks?
Business analysts?
Developers?
Marketing & communications people?
Others?
It’s everyone’s business
User experience needs to be...
Valuable
Usable
Engaging
Credible
Pleasurable
Valuable
Usable
More Bars in more places By DeaPeaJayfrom http://www.flickr.com/photos/deapeajay/2456458827/Available under a Creative Commons Attribution-Share Alike 2.0 Generic license
Source: http://i.gizmodo.com/5162715/cheap-user-interface-hack-finally-solves-tv-remotes-stupidity
Engaging
Playing four way pong By Ruth Ellison http://www.flickr.com/photos/laruth/2898887818/in/set-72157607568443264/Available under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 Generic license
Source: http://reviews.cnet.com/i/bto/20080227/Wii.jpg
Credible
Which one instils more confidence?
Pleasurable
Photo sources:http://daddytypes.com/archive/apple-iphone-in-hand.jpg
http://www.textonphone.com/img/iphone.png
How do we go about creating great experiences?
Think outside the screen
Think about...
The organisation
What are you trying to achieve?
Legislative requirements?
Timelines, budget & resourcing – what can be realistically achieved?
Business processes?
Language & definitions?
Think about...
The people
Who are your users?
What are their goals?
Environment in which they will use your system?
Level of knowledge & experience of organisation & system?
Prior experiences & perceptions
Think about...
The system
How offline and online materials complement each other
Physical layout of office/workplace/shop
Interactions between channels
phone, internet, in person
Do...
User research to understand the people, what they do, how they think, and why they do things a certain way
Share the findings in interesting ways (e.g. telling stories)
Visualise the solution so it’s easily communicable
Get...
Users involved in the design process
Stakeholders & project team involved
Do...
Use user experience for good rather than evil
UX is the sum of all the interactions with the organisation/product/service
It’s more than the user interface
Develop a deep understanding of your users and what you’re trying to achieve
When Signage Goes Wrong By rdolishnyhttp://www.flickr.com/photos/rdolishny/2760207306/Available under a Creative Commons Attribution-Noncommercial 2.0 Generic license
Thanks!
Ruth EllisonEmail: [email protected]
Web: www.ruthellison.com
@RuthEllison
Find this presentation at www.slideshare.net/ruthellison
