FROM 2D TO 3D: How Enterprises Can Bring the Virtual World to Life

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From advertising to collaboration to education and beyond, “xR” technologies, like virtual and augmented reality, will change how consumers interact with products, and how workers collaborate both inside and outside corporate boundaries.

A SHIFT FROM2D TO 3D


Investor interest in xR technologies and their 3D solutions is growing at a record pace.

• xR funding increased 140% from 2015 to 2016• Deals volume grew 14% over the same period

THE BUSINESS OPPORTUNITY IS HUGE


Accenture estimates that the xR market for software, hardware and services that will be affected by the broader shift from 2D to 3D is $895 billion.

THE MARKET FOR 3D IS HEATING UP


Gaming is part of the story. But the move from 2D to 3D will initiate a fundamental shift in how people expect to interact with real and digital objects across all digital devices, and that has significant enterprise implications.

WHY SUCH BULLISH NUMBERS?


The shift will dramatically change the way we collaborate and learn — whether in the same room or across the world.

• xD technologies may soon enable embedding 3D objects in communication channels. It could also allow for real-time editing and creation of 3D objects by virtual teams.

REVOLUTIONIZING HOW WE INTERACT


1. The industry has no standards and no leading platforms on which to develop. There are more than 8 different VR/AR platforms with no clear leader in sight.

2. Content is limited because content production is expensive and complex.

3. Hardware is bulky and expensive.

THE IMPACTS ARE FAR-REACHING, BUT THERE ARE SEVERAL BARRIERS TO OVERCOME.


Here are a few things to keep in mind:

HOW CAN YOUR ORGANIZATION TAKE ADVANTAGE OF THE MOVE FROM 2D TO 3D?

1.Get ready for the shift to 3DCompanies on the lagging and leading edge should prepare for 3D to touch all corners of their business. CTOs need to prepare for enterprise technology spending that will increasingly be touched by 3D technology and a workforce that will demand the ability to communicate and create in 3D.




2.Attract content creators and consumersxR market leaders need to create a unified design language and invest in platforms.




3.Adapt engagement and business modelsCompanies not at the forefront of xR still need to evaluate how consumer and employee behaviors will shift with 3D developments. Partnering with large xRecosystems and platforms will likely yield the best results for most companies not on the bleeding edge of technology.


Learn more about readying your organization to take advantage of xD technologies with our full report:

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FROM 2D TO 3D: How Enterprises Can Bring the Virtual World to Life