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Reaching $100M without any salespeople requires a unique approach to selling software. Learn how Atlassian uses a combination of collaboration tools – including Confluence and HipChat, to enable effective communication and collaboration between geographic locations and teams, providing awesome service to customers and feeding their input back into Atlassian's various marketing, support and development initiatives.
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Monday, June 18, 12
Product Advocate, AtlassianKelvin Yap
From 0 - 100 Million with No Salespeople Takes Awesome Collaboration Tools
Monday, June 18, 12
TechCrunch
Atlassian’s 2011 Revenues Were $102 Million With No
Sales People
Erick Schonfeld
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Monday, June 18, 12
FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY20120M
50M
100M
150M
Financial Year Revenue
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How?
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Why?
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Create useful products people lust after
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Engineering > Sales
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Customers
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Customers
Advocates
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Customers
Advocates Stakeholders
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Customers
Advocates Stakeholders
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0
10000
20000
30000
40000
2009 Q2 2009 Q4 2010 Q2 2010 Q4 2011 Q2 2011 Q4 2012 Q2
Inbound Email Volume
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Team NewsfeedHipChat Rooms
Procedural Documentation
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Procedural Documentation
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Procedural Documentation
HipChat Rooms
Team Newsfeed
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Team Newsfeed
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Procedural DocumentationTeam NewsfeedHipChat Rooms
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HipChat Rooms
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How are you going to change the way you
work?Monday, June 18, 12
Thank you!
Monday, June 18, 12
