Framework for Growth - Lessons (and mistakes) learned along the way (originally presentated at LAUNCH Incubator and on TWIST)

A Framework for Growth:Lessons (and mistakes) learned along the way

Jared Fliesler | @JaredSF

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners


Build Message Market GROW

Many teams drive growth

X X


Do nothing

Sign-up

Tell a friend / share

Another transactionTransaction Signature Receipt

The core product loop


Simplify

Optimize

Differentiate

≠Growth = Fuel Fire


The elusive growth hacker


Team: Hiring for growth

Creative CollaborativeQuantitative


Team: Structuring your growth team

Centralized

Product Marketing

Design

Decentralized


The Work: Capture value, build community

+


Early: move the needle or cutMid/Late: layer effective channels

Marketing: Paid media and channel expansion

Paid media is not evil


Early Mid/Late

Channels: Find what fits


Product: Learn from the world around you (on & offline)


Community

Ingenuity

Design

Speed & ServiceQuality








Product: Surprise and delight (then share)









Technology

Framework for Growth - Lessons (and mistakes) learned along the way (originally presentated at LAUNCH Incubator and on TWIST)