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There are more than 10 million FourSquare players checking into shops, restaurants, events and other place (some not even place based) through the smartphones and mobile devices every day. They are earning badges, becoming mayors, accessing specials and building brand loyalty with the businesses that are in on the network. Learn more about what FourSquare is and how your business can get in on it in this one-hour seminar. (Lesson One: FourSquare is free!)
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©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
FourSquare for Businesses
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
The Intro• What is FourSquare?• What can a business do?• What can a brand do?• What are the stats?• What else is out there?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Like Yellow Pages1. Need a cell phone2. Need a FourSquare
Account3. See places when
you are out
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Build Loyalty1. Check into places2. Check for specials3. Check friends
location
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Interact1. Earn badges2. Get Mayorships3. Write reviews4. Post on social
media sites
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
People can Create Your Space
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What can a business do?• Claim your space– Using phone or address– https://foursquare.com/business/merchants/claiming
• Create a special– Encourage new customers– Reward loyalty
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Start a Campaign
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Type of Special
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Create Deal
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What can a brand do?• Create a Page– Like Twitter
• Sponsor a Badge• Add to FourSquare– Connects your site to
FourSquare
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Stats You Can Get• Check-ins• Time/Day• New Visitors• Social Media Interaction• Gender• Age
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
FourSquare Stats• 10 million people currently use Foursquare • 3 million check-ins occur each day • 400,000 businesses use Foursquare as a marketing
tool • 78,387 venue mayors are ousted each day • 358 million check-ins have occurred outside the
United Stateshttp://tinyurl.com/cyw4cgj
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Other Location-Based Services• Facebook Places
https://www.facebook.com/facebookplaces• SCVNGR http://scvngr.com/• Gowalla http://gowalla.com/
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Tips• Have a goal• Plan for success• Be creative• Learn from the experience & stats
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/
