Foundations for measuring your presence and visibility online

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We are brands

•Yup. As soon you start a blog or open Twitter a account

•If you do good things people will interact with what you produce, publish, create and share

• People will talk to you and about you

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Measurement becomes important because?

• We want to know we’re doing the right thing: our efforts are contributing towards something that is growing

• No hits, clicks, friends or conversations? It’s time to change the format!

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But lets be honest.

Measurement is not quite the Scarlett Johansson of advertising.

Where to start?

• So many tools

• Soo much data

• Sooo many numbers

GAHH!• What’s important?

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Lets start with the tools

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“The best things in life are free”0

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Janet was right

Google Analytics

• Getting started is easy

• If you don’t want to mess with your footer you can use widgets supplied by Wordpress or Blogger

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• Up and ready in minutes

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FeedBurner0

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0

BackTweets0

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Dashboard of your blog0

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2

Twitter tools0

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3

Now let’s talk numbers

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4

Things should be on the up

• Traffic

• Especially referrals and search engine traffic

• Look out for traffic from other blogs and social networks

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5

Interactivity

• Comments and pingbacks

• Retweets and @replys

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6

Number of friends

• RSS subscriptions

• Twitter followers

• Google connect

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7

Homework

• Keep spreadsheet and monitor your growth

• If you’re a massive geek set up a Daytum account

• Seeing all the information in one place paints a nice picture of how well you’re doing

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8

More swotting

• Free Google Analytics training online

• Measurement books – hundreds on Amazon

• Things written by Avinash Kaushik

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9

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0

You can wake up now

Dhiren Shingadia // @numetrick83 //

uba-kontrovasie.com

Thanks

Photos that I stole borrowed

http://www.onlinemathlearning.com/image-files/measuring-angles4.jpg

http://www-dse.ec.unipi.it/persone/ricercatori/Guerrazzi/Pictures/Data.jpg

http://www.sas.com/resources/screenshot/data-quality-1-full.jpg

http://blog.syracuse.com/news/2008/10/Janet_Jackson_NY131.JPG

http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600-R/i+heart.jpg

http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600-R/i+heart.jpg

http://blog.makezine.com/ddimg/tools.jpg

http://burbanklibrary.files.wordpress.com/2009/06/be-creative.jpg

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