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Keywords English is a female-led, EdTech startup at the intersection of technology and education. We harness mobile technology to deliver a personalised learning experience for each student, irrespective of their socio-economic background, learning ability, or location of the school. Such innovation is conducted in partnership with proven research-based practices in order to deliver core deliverables for the student, teacher, school and parent. Since 2000, research carried out by the OECD highlight the challenge young populations in industrialised economics face in the area of literacy, maths and science. Demands on individual teachers to meet the learning need of each child, is immense. The textbook model of education is no longer fit for purpose. There is also a shortage of research based mobile learning solutions to support the growing number of mobile devices entering the education space. The Keywords English app is the result of a 3-year research study carried out by Professor David Little and his team of language and literacy specialists at Trinity College, Dublin. They identified the exact language young people need to know for each subject in each school. Validated by 200 teachers in 85 Irish schools, their materials were subsequently used by teachers in 110 countries, demonstrating potential scale. The Keywords English app takes this methodology as the starting point. Additional research from Harvard University, which demonstrates that reading on a mobile device supports struggling readers, particularly those with dyslexia, has been added. Incorporating all this data into a mobile app, with functionality for students who speak English as a second language, along with gaming and collaborative learning features, makes the Keywords English app the first inclusive 21st century learning tool and ideally placed to take advantage of the 8% growth in mobile education in 2015 alone. Founder & CEO: Joanna Norton Email: [email protected] Website: www.keywordsenglish.com Twitter: @keywordsenglish
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Keywords English
Your LogoHere
Future of Technology in Education 2014
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01. Problem
pageFuture of Technology in Education 2014
02. The Solution
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The banks of the Tiber (geography)
A blood bank (biology)
A bank of clouds (English)
Future of Technology in Education 2014
03. Product Demo
Clear visuals
Mobile Version
5
Researched content
with a literacy focus
Bilingual text with
audio
4Future of Technology in Education 2014
03. Product Demo
Keyword & definition
Mobile Version
5
Audio support
Meaning and form
5Future of Technology in Education 2014
03. Product Demo
Keyword in syllables
Mobile Version
5
Listen for the stress
Record and play
6Future of Technology in Education 2014
03. Product Demo
Mobile Version
5
Spell the keyword
Record and play
7Future of Technology in Education 2014
03. Product Demo
Mobile Version
5
Multi-choice to
test learning
Record and play
8Future of Technology in Education 2014
03. Product Demo
5
Backward & forward reading
Record and play
9Future of Technology in Education 2014
Consett Academy, Co. Durham
Durham Johnston Academy, Co. Durham
London International Study Centre
Queensbury Academy, Dunstable
Putteridge High School, Luton Family learning,
Luton
Teacher training, University of Hertfordshire
Teacher training, University of Edinburgh
Informal learning, Luton
16-19s CoHNEL FE College, London
Sherborne School
EAL St. Mary’s Cambridge
Dean Close School
Latymer-Upper
04. Testing UK
Colaiste DeHide, Dublin
Gairmscoil Mhic Diarmada, Arranmore Island,
Co.Donegal
St. Mary’s School, Edenderry, Co. Offaly
Enniscorthy Vocational College, Co. Wexford
Informal/family learning, Derrinturn,
Co. Kildare
Castleknock Community College
Firhouse Community College, Dublin
Old Bawn Community School, Dublin
Colmcilles Community School, Dublin
Tallaght Community School, Dublin
St. Mary’s Killester, Dublin
04. Testing Ireland
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05. Results from after school club in Luton
12Future of Technology in Education 2014
Student 1 Student 1 Student 2 Student 2 Student 3 Student 30
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20
30
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50
60
70
80
90
Pre-app
Post-app
06. International Validation
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07. Competitive Landscape
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$1.8Btotal market
spend
100%Moving to
mainstream adoption
8%Growth of
mEducation
08. Market Opportunity
15Future of Technology in Education 2014
Gap for
instructional apps
inclusive
collaborative
research-based
scale
The ask
• Build a complete biology app
• Gaming platform
• Collaborative learning
• Learner generated content
• Localisation/personalisation
£
The ask£150,000
Goal£2M
09. Funding Needs
16Future of Technology in Education 2014
Seed roundQ4 2014 raise £150K and complete a biology app for global release.
Seed round & development
Scale with partners
Additional revenue models
Testing, validation, monetisation Q1 2015 testing and validation. Data will be published in academic journals and will inform teacher training. Q2 monetisation with in-app purchasing. Seed A to digitise the entire curriculum. Identify partners.
Scale with partnersRoll out products with partners
Additional revenue modelsWith user adoption additional charge for premium content offerings, ad space, in-app purchases, etc.
2017
2014
2015
2016
10. Business Model
page 617Future of Technology in Education 2014
Testing, validation, monetisation & Seed A
Joanna NortonCEO
11. Team
18Future of Technology in Education 2014
AJ JoshiCEO Sivvr
Tasmin KhanMD Sivvvr
Step 1Marketing Analysis
Step 2Prototype Development
Step 3Approach Partners
Step 4Series A
We are here
Seed
12. Timeline
19Future of Technology in Education 2014
13. Contact Information
facebook.com/keywordsenglish
@keywordsenglish
Thank You
078 6339 7082
20Future of Technology in Education 2014
14. Revenue Model
page 621Future of Technology in Education 2014
Country Market Share
Downloads Revenue
Ireland 5% 15,000 $149,850
UK 2% 60,000 $599,400
US (1 district) <1% 12,000 $119,880
Total - - $869,130
2015
Marketing Programs
Parents – radio & social mediaYoung people – social media
15. Marketing Strategy
Educational Market
Events
Bundles
Partnerships
Mobile operatorsTech sector
Mobile operators
Teacher training colleges
ConferencesSpeaking engagementsSponsorship
22Future of Technology in Education 2014