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Nadia will share some tips and tricks to target your business demographic and get valuable users in your communities using specific tools. Nadia Aly is armed with a Masters of Digital Media. She is a social media guru who is constantly thinking of news ways to reach audiences, generate demand and create buzz using social media tools. She has been using social media as a marketing tool for years and loves creating all sorts of social media campaigns.
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GROWIN
G YOUR
COMMUNITIE
S
US
I NG
SO
CI A
L ME
DI A
!
WHAT IS A SOCIAL TOOL?
- Hootsuite
- TweetDeck
- Co-Tweet
- These are all management tools
- These tools won’t really help you grow your community
- They help you manage your content and online relationships
TWEET ADDER
What is Tweet Adder?
- Allows you to search users profile data on Twitter
- Search a users location
- Follow a users followers
- Follow users followed by a user
- Export your results
- Automate your follows (debatable)
- Content Automation (not a fan)
BUILDING FROM SCRATCH
ScubaDiverLife.com & Community.ScubaDiverLife.com
- Base community built through targeted Facebook Ads
- Targeting users of other scuba fan pages (Padi, Scuba Diver Girls et..)
- High conversion, users already expressing interest in Scuba Diving
MMMMM FACEBOOK ADSAlmost 10k in under two months for under $700Bid of 0.05 – slow steady CHEAP growth
COMMUNITY
- Blog
- Upload Photos
- Upload Videos
- Forums
- Groups
- Chat
- Friendship
- Applications
- 3rd Party Integration
PORTING FACEBOOK USERS
- Tell users about the community
- Easy sign up (Facebook connect – easy barriers)
- When doing updates (share the link to the forum section on your site)
- Ask them to hold the discussion on the forum (Archived)
- Create more engagement on the forum/community (questions, groups)
- Create content geared to users
- Users asks question on Facebook? Create forum/group – send users there
- As users become more familiar with your forum/community (due to messaging) you will see a slow steady growth in your community & forums.
- Showing users where the real resource is … THEY WILL COME BACK FOR MORE
