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Meeting with the Fort Smith AAF chapter to discuss branding, social media, and the wild world of the Internet.
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Your Brand is Out of Control
http://www.flickr.com/photos/rickels/2439906704/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Facebook200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/
So What? 21,411 http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780
http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Audience
2. Participation
3. Brand Control http://www.flickr.com/photos/eschipul/1610807670/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Audiencehttp://www.flickr.com/photos/raspberreh/1619205675/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Past Internet Experiences
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet Pre 2001: Crazy Stuff
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2001-2003: Information Architecture
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2003-2006:Search
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2006-2008:Social Web
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Law of Commonalityhttp://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet ?:All Your Base Are Belong to
Us
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Connectors, Mavens, Salesmen
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Six Degrees
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Size Matters
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusitionhttp://www.emarketer.com/Article.aspx?id=1006354
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition Influencehttp://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Social Media MarketingIs Going Away? http://www.flickr.com/photos/niznoz/1438572588/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Participation
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Google Alerts / Blogs
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Arkansas Mommy Blog
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
RSS Aggregators
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter: Tyson Foods
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
TweetDeck
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
It’s The Phone!
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Saved Our Asshttps://www.yammer.com/home
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
YouTube
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
YouTube http://www.youtube.com/user/Flemingsclassics
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Trends = Facebook
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Listings Post to Profile
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Listings Post to Profile
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Your Brandhttp://www.flickr.com/photos/missmareck/522291624/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
“In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.”
Roger Adams, ANA Brand Management Committee Findingsphoto:http://www.flickr.com/photos/jypsyq/448033892/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
“The Loss of Control You Fear is Already in the Past” Clay Shirky
http://www.flickr.com/photos/morgantj/2944831006/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Civic Action and Your Brand
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Crap, High School Kids Have My Brand
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Organic and Social Referrals vs Paid Search Referrals
http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Web Users are Cats not Dogs
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Meet Them Where They Want to Be
http://www.rhinos-irf.org/stayinformed/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Where’d the Money Go?http://www.flickr.com/photos/rhinosirf/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Audience Engagement… Is Not a Flash Web Site.
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Audience - Visualization
2. Participation – High Ground
3. Branding – Prepare for Cats