Working Title: Coca-Cola Advert GameWhat is it called? This can change if you think of something better laterIt is called Mario and the quest for the Coke can.

Target Platform:What media platform/platforms would you release the product on?I would release it on Facebook, Twitter, Instagram and all the media software

Genre:What sort of a media product is it?It is a Game for young adults

Language / TerritoriesWhat countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs?I would release It in all Countries and have in all Languages.

Synopsis / Treatment / Story / How the game plays:What is your product about? Discuss how it works to communicate a message to the audience? What is the main message?It is about you jumping and running over enemies to try and get a cola-cola can.The main message is to get people to buy Coca-Cola more often.It communicates to the audience by letting them play a game from their childhood

One Line Sales Pitch:Sum up your product in one sentenceIt is a fun and quick game for a quest to save a Coca-Cola can from a ghost.

Style (similar products and graphical style):What product is yours similar to? Why have you used it for inspiration?Discuss this in relation to conventions and art styleThis product is similar to N64 Mario, because it has Mario and a Boo in the Game. The colours are bright like any other Super Mario game and at the end there is a bonus of 1000 points or so that you can win once you have won the game and collected the Coca-Cola can.

Audience:Who is your audience? Be very detailed; age, gender, social status, psychographic etcWhy would your product appeal to this person?My audience is 16-19 year olds, both genders, It is a Social Game, because it a colourful and bright and people around that age are 90’s babies and they would like to see Mario 64 back. It will be on Facebook, Twitter and all the main social media sites and it would work for them because it will make them remember about when they played Super Mario when they were kids.

Legal & Ethical Considerations:Think about any offensive material you will include?Will you restrict younger audiences engaging with it?Will it offend any social groups/religions/ethnicities?How will you ensure you do not offend anyone?Is your product using characters/names/logos of existing ones?Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you achieved this?There will be no offensive material