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Friday, February 11, 2011

Forget Fans, Get Partners

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My presentation for today's "Forget Fans, Get Partners" Social Media Week panel at BBH New York. Notable perhaps for the inclusion of both Dr. Claw and Hipster Ariel. Notes are not included but livestream (uncut) video of the panel is here: http://www.livestream.com/smw_newyork/video?clipId=pla_593f5c9b-1c79-4491-b128-cbe4d8ebabf6And you can find me @kthread for questions/clarifications

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Page 1: Forget Fans, Get Partners

Friday, February 11, 2011

Page 2: Forget Fans, Get Partners

Kristen Taylor

@kthread

[email protected]

Founder of Galvanize.us and Culinaesthete, ITP Adjunct Professor

Friday, February 11, 2011

Page 3: Forget Fans, Get Partners

Joshua Porter’s Usage Lifecycle

Friday, February 11, 2011

Page 4: Forget Fans, Get Partners

Tap into universal desires.

Friday, February 11, 2011

Page 5: Forget Fans, Get Partners

#huffpuff venting tweets February 10, 2011 6:32pm

Friday, February 11, 2011

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Spot.us:

a microfunding model

Friday, February 11, 2011

Page 7: Forget Fans, Get Partners

Don’t do this. Clone Wars are boring.

Friday, February 11, 2011

Page 8: Forget Fans, Get Partners

Dr. Claw drops

knowledge.

And lobster rolls.*

*Well, he did until he was arrested. is creates a community of mourning.

Friday, February 11, 2011

Page 9: Forget Fans, Get Partners

Reddit Snackit -

e.g. community trait: curiosity

Friday, February 11, 2011

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Communities take action together, in a direction they de"ne.

Friday, February 11, 2011

Page 11: Forget Fans, Get Partners

#WhyMubarakIsLate

to be clever, you must understand community conventions.

Friday, February 11, 2011

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Global Voices offersinternational context(curation of local reaction)

Friday, February 11, 2011

Page 13: Forget Fans, Get Partners

Pages curated by community experts free up staff

Friday, February 11, 2011

Page 14: Forget Fans, Get Partners

Repurposing Global Voices content for Tumblr

Friday, February 11, 2011

Page 15: Forget Fans, Get Partners

KickstarterCurated Pages

Friday, February 11, 2011

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“I just use Facebook mail on my phone to check for numbers.”

- my sister Kassandra, age 25, December 2009

Friday, February 11, 2011

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Communities are not campaigns.

Communities do enjoy ephemera.

Friday, February 11, 2011

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“A social network is crucially different from a social circle,

since the function of a social circle is to curb our appetites

and of a network to extend them.”Adam Gopnik, “How The Internet Gets Inside Us,” The New Yorker, February 14, 2011.

When your community isn’t a circle, kumbaya again.

Friday, February 11, 2011

Page 19: Forget Fans, Get Partners

Kristen Taylor

@kthread

[email protected]

Founder of Galvanize.us and Culinaesthete, ITP Adjunct Professor

my class syllabus in e Atlantic: http://is.gd/communitp

Friday, February 11, 2011