Digital Strategy by Lauren McGrier

About  The  Company      •  Forever 21 is such a classic brand. No matter the

age of the woman or the man they will forever be 21.

KPI  

•  Survey in which we ask our costumers to participate.

•  Discount after doing the survey.

• Social Media – Facebook – Twitter –  Instagram – Vine

•  Internet – Google AdWords

•  Mobile App – Keeping consumers updated on new products

Big  Idea    

 

#21in2k13

Tools  and  Tac:cs  

•  Social media will be our main source of promotion.

•  Michael Stelzner study

 

•  Instagram and vine – Using these mediums to create 15 and six second

commercials

Budget  

•  We are looking at about $1,500,000 solely in digital promotion.

•  A large portion of our budget will be used on Google Adwords.

•  Building a mobile application

Summary  

•  e basic principle of this campaign is to get people aged 12 to 25 to become more aware of our client, Forever 21, on all forms of popular social media. We will have a strong budget to support this maximum exposure.