SPEEDING THE ENTERPRISE READY CLOUDMario MuellerVP IT Infrastructure, BMWChair, Open Data Center Alliance

“If you always do what you always

did, you will always get what you

always got”~Albert Einstein

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THE OPEN DATA CENTER ALLIANCE

Drive new levels of IT agility through delivery of unified

enterprise requirements for cloud computing

CreateUnified Enterprise

Requirements Through ODCA Publications

AccelerateThrough SDO and Industry

Collaboration

AdoptPlan, Purchase and Deploy

based on ODCA Requirements

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LEADERSHIP ACTION

Delivering cloud and big data services based on ODCA

requirements

Strategy and procurement decisions anchored on ODCA

requirements.Building cloud based on ODCA requirements

Leveraging ODCA as a pragmatic guild for internal & client cloud-implementations

UMs used for current clouds & future planning

of new cloud services

Driving RFPs based on ODCA requirements

Broad scale integration of UMs into public, private and hybrid

cloud offerings

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Leveraging ODCA for full scale private cloud build out, big

data and networking strategy

Broad integration of ODCA UMs to global cloud strategy

and procurements

SUSTAINABLE GROWTH THRU ATTRACTIVE PRODUCTS.

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BMW GROUP IN FIGURES.

BMW Financial Services

MINI Financial Services

Deliveries

2011 Change in %

Automobiles units 1,668,982 +14.2 %

Motorcycles units 113,572 + 3.1 %

Financing contracts 3,592,093 + 5.1 %

Revenue euro million 68,821 +13.8 %

EBIT euro million 8,018 + 56,9%

2012 Change in %

1,845,186 +10.6 %

117,109 + 3,1 %

3,846,364 + 7,1 %

76,848 +11.7 %

8,300 + 3,5%

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BMW CONNECTEDDRIVE.

http://www.bmw.com/com/en/insights/technology/connecteddrive

TeleServices

Remote Services

Intelligent Emergency Call

Real Time Traffic Information

ConnectedDrive Services

Internet

Concierge Services

Online Entertainment

FUTURE IT INFRASTRUCTURE.

First BMW MovieMax. 1-2 Min.

BMW CONNECTED DRIVE – IN-VEHICLE CONNECTIVITY.INCREASED SIGNIFICANCE OF EVERYDAY CONNECTIVITY.

On the move

At home / In the office In the car

Health/Sports

Mobility

Entertainment

Information

Personal data

Social networks

Work

Time to Market

Changing lifestyle New customer requirements

...

- High degree of personalization options.- More and more localization of services.- High volatility of customer needs.

- Features available everywhere and fast.- Seamless integration into the car, simple UI,

simple updating.

BMW CONNECTED DRIVE SERVICES FOR BMW i.NEW MOBILITY SERVICES.

Range assistant

ECO PRO +mode

Park Info Intermodalrouting

Traffic InfoRange map Mobility Efficiency Status and control

Dynamic charging station display

PLATFORM FOR APPS.

InternetMobile Network

Vehicle Partner

3rd Party Service

HeadunitControl units

Customer PhoneC-SIM

BMW Connected

3rd Party App

- The smartphone app integration “BMW Apps” is technically compatible with Apple iOS (Google Android compatibility will start this summer).

- Supplying Software-Development-Kit (SDK) containing framework, guidelines, tools and simulation capabilities.

- Support and expertise in vehicle HMI development.

- Browser Apps are based on online API provided by the partner which are integrated by BMW in the vehicle infotainment systems.

- Browser apps are being developed upon partner service interfaces API (Application Programming Interface).

Integrated Connectivity

P-SIMInternetMobile Network

Vehicle BMW Group Backend Partner

3rd Party Service

HeadunitControl units

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WORLDWIDE BACKBONE.

BMW DC Americas

Spartanburg, USA

BMW DC EMEAMunich, DE

BMW NSC DC China

Beijing, CN

BMW ConnectedDrive will be available in more than 40 markets and will thus cover more than 90% of total volume (> 2015).

2012 ~ 1M vehicles

connected ~ 1M requests/day

~ 600 MB data-volume/day

2018

> 10M vehicles connected > 100M

requests/day > 1TB data-volume/day

Current (6/13) ~ 2,5M vehicles

connected ~ 12M

requests/day ~ 40 GB data-

volume/dayPeak 6,5 MB/s

FUTURE IT INFRASTRUCTURE – TECHNOLOGICAL CHANGE TO REMAIN FUTURE PROOF.

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99 ,9... %(resilience)

Cost Quality

Zero DowntimeAutomated

Self ServiceElastic

„hybrid cloud“

+

Page 14

Network

Storage

Servers

Hypervisor

Data

Application

Runtime

Middleware

O/S

•Provisioning/Deprovisioning through one customer oriented service portal.

•PaaS Service Pattern: SAP, WEB, Database.

•IaaS Service Pattern: Windows and Linux/Suse VM’s.

•Orchestration 100 % automated / Zero Downtime solutions.

•Separation of business and technical automation layer (structured architecture).

•Defined service operations also through service portal.

•Elasticity are implemented (Capacity Upgrades/Downgrades).

•Highly standardized resource pool (only VM’s).

•Guidelines for application cloud readiness.

Private Cloud

FUTURE IT INFRASTRUCTURE – CLOUD JOURNEY. IT - i

IaaS

PaaS SAP

PaaS DB

PaaS Web

Create VM

Delete VMChange state of

VM

Change parameters of VM

Install software package

Create DB on new instance

Create DB on existing instance

Delete database

Delete complete instance

Automated provisioning

Automated Decommissioning

Admin Self Services

Provisioning SAP systems

Internal Services for PaaS Projects

Application Deployment

Decommissioning SAP systems

IT - i

FUTURE IT INFRASTRUCTURE - CLOUD SERVICE PORTFOLIO.

Private Cloud Release 1 (2013)

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FUTURE IT INFRASTRUCTURE - SOLUTION ARCHITECTURE.

IDMA

<<System>>

IdaS

Change 1

Ta s k 1

Change Management - ITSM Suite

A <<System>>

Infrastructure

A<<System>>

IWAN

Self Service Portal

ChangeTemplate

ChangeTemplate

ChangeTemplate

SAPA

<<System>>

LVM

DBA

<<System>>

PWAN

RAI prelimina

ry solution

CMDB

A <<System>>

CMDB

WebA <<System>>

WEB TA

WPAMS

Self Service Portal

A <<System>>

status infoExecution progress

Service1

Service2

IT-i Service1

ChangeTemplate

ChangeTemplate

TaskTemplate

Target SystemOS + basic SW

MW

Application

BSM Framework

A <<System>>

BSM Framework

Business Automation

A <<System>>

L4

L3

L2

L1

…

…

Technical AutomationTA

Business AutomationBA

Solution architecture

structured in layers replaceable components Vendor agnostic

Today’s implementation

Self Service Portal Business Automation Technical Automation with

- different vendor products- open source components

Fully useable Linux, Windows VM’swith Databases, Middleware,User, Certificates, etc.

IT - i

Thema, Abteilung, Datum Seite 17

• BMW is 100% committed to the goals of ODCA.

• Usage Models are the foundation of BMW’s datacenter/cloud strategy and design.

• UM’s are also referenced in the procurement process to ensure continued alignment.

• The models stretch internal perspective to industry thought leadership.

• As an active participant in developing the Usage models, the BMW cloud journey is driven through the ODCA.

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FUTURE IT INFRASTRUCTURE – ODCA.

ODCA Acceleration at Forecast

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Accelerate Leadership

Accelerate Requirements

Accelerate Adoption

HUNDREDS OF GLOBAL IT LEADERS

CONTRIBUTING MEMBERS

SOLUTION PROVIDERS

ADOPTER MEMBERS

Intel Corp Serves at the Technical Advisor to the Alliance

THE LEADERS ARE HERE

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Leaders in last 6 months

Global leaders, from the industry to the enterprise

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Vishnu BhatVice President Global Head Cloud & Big Data

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Dietmar ReineltVice PresidentGlobal IT - Infrastructure Management

Scaling Cloud Adoption withODCA Accelerate

Visit: www.opendatacenteralliance.org/PEAT24

Leverage Best Practices inYour Cloud Adoption

Integrate Usage Models into Corporate RFPs

Up to 50% discount on 2014 membership

Target

Goal

Reward

ODCA COMPLETES DATA CENTERIaaS REQUIREMENTS

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Establishes requirement for open/interoperable infrastructure

Prioritizes capabilities for new SDN & scale out storage solutions

Complements Existing Compute IaaS Publication

1st Customer Requirements for $20B+ IaaS Market

SW Defined Networks

ScaleOut Storage

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WORLD’S FIRST REQUIREMENTS FOR INFORMATION AS A SERVICE

Outlines orchestration of data delivery & analysis across sources

Covers infrastructure, data management, security & service

Enhances big data, mobile & cloud information architecture.

1st Customer Requirements for $23B+ Data Analytics Market

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NEW USAGE MODEL ENHANCEMENTS

Increases Technical Detail

Enables easier path to deployment

Integrates key industry, SDO and POC input

Largest Usage Model Enhancements

Since ODCA’s Formation

ODCA IS ABOUT ENGAGEMENT

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Engage in Forecast Presentations & Panels

Accelerate Your Business with MEET-Ups

Meet IT Leaders at the ODCA Reception

Deepen ODCA Engagement with Continued Action

© 2013 Open Data Center Alliance, Inc. ALL RIGHTS RESERVED.