Cloud Storm Track Keynote

Andrew Stokes

Chief Scientist

Deutsche Bank Global Technology

June 12, 2012

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Cloud Storm Track

10:15-11:00

Deutsche Bank Keynote

11:05-11:50

Cloud Security Panel

1:00-1:45

Cloud Transparency Panel

1:50-2:35

Cloud Management Panel

2:25-3:20

Cloud Regulation Panel

The top challenges to be solved in delivery of cloud solutions:

SECURITY

MANAGEMENT

TRANSPARENCY

REGULATION

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Establishing a Vision for Cloud Computing

Drive new levels of IT agility through fulfilment of unified customer requirements for cloud computing, enabling secure federation of cloud services, common management and policy for service assurance, transparency in cloud service capability and metrics, and continual compliance to all applicable laws and regulations. ODCA Vision Statement

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Hundreds of Global IT Leaders

Intel Serves as Technical Advisor to the Alliance

Supermicro Computer Inc.

AIMS Data Centre SDN BHD

Getronics NL BV

Biznet Networks

JARING Communications

Sdn Bhd

RampRate

Scope Infotech, Inc.

Temperature Control

Aavex Technology Corporation

Apollo Group Applied Business Systems Sdn Bhd Aquantia

Axess Communications

CHRISTUS Health ClearCenter

Clouds Sky GmbH

Connectria Hosting CoreSistem CSC

Cypress Management

Group Corporation Daimler AG

Droisys, Inc. ECLIPSE ASSESSORIA

EM REDES E COMPUTADORES

LTDA

Enomaly Forum Systems Inc. Grainger

Hughes IT Security

Consulting

Integrated Device Technology Intellebyte Internet2 Intuit

Joynet Inc Lewis & Co Manhattan Associates

Memorial Hermann

Healthcare System

MOLABTVX HD-MDN

New York Internet

NovaTech Services

Orange Mobile Inc

Ortman Consulting LLC Perfect World PROTEGRITY

Risc-Group IT Solutions, STS

Group R-Systems SaaS ID SFDATAID

Talisman Energy Inc

The Data Center Marketplace Total S.A.

Vertotech do Brasil ltd Voltage Security Virtacore

Systems Yokogawa Corporation

Viridity Software

Supply Chain Management, LLC

Contributing Members

Solution Providers

Steering Committee

Adopter Members

JUNE, 2011 Usage model release

TODAY ODCA members leading the way with initial proof of concept

Focus on Tangible Solutions

2012 GOAL Broad scale solutions delivery, member adoption

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Alliance and Industry Lifecycle

ODCA Defines

Usage Models

SP’s Deliver

Solutions

that Meet

UM’s

ODCA

Members /

Industry Adopt

Solutions

ODCA Shares

Results

Opportunities

& Challenges

Emerge

Collaborations

Requirements Define Demand

Alliance Facilitates

Deployment at Scale

Enterprises Consume (Vote with Wallet)

Providers Invest to Meet Demand

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Cloud Adoption: Biggest Challenges

Migrating applications is top of mind. Security, implementation strategy, and operational efficiency are also priorities.

What is your organization’s biggest cloud challenge?

If your cloud budget increased by 20 percent, what single challenge would you address?

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2

3

7

0

1

1

3

3

3

1

4

0

0

0

1

Security

Operationalefficiency

Simplifiedmanagement

Implementationstrategy

development

APAC/PRC

North Am

EMEA

Lat Am

40%

31%

11% 8% 7%

2%

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Alliance Unique Approach: Focus on Service Assurance

Transparency

Management

Security

Regulation

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Security Remains Our #1 Concern

Challenges

• Protect intellectual property (e.g., algorithms, documents)

• Protect sensitive client data

• Protect transaction data across geographic boundaries

Requirements

• Ensure cloud providers can deliver at least equivalent security to enterprise IT

• Agree and deliver standard security levels across all providers

• Focus on security by design plus security assurance by active monitoring

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Transparency Delivers Greater Choice, Liquidity, and Price Transparency

Challenges

• Growing volume of services makes it challenging to compare options, measure services and align their attributes

• Service catalogs are helpful but lack standards and consistency

• Need to understand service assurance levels in tangible detail

Requirements

• Create consistent definitions to describe standard services to encourage the evolution of a dynamic global marketplace

• Encourage cloud providers to add value by offering extensions on top of standard services

• Be explicit with commercial terms and contractual language

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Management Strong Integration and Partnership is Key

Challenges

• Diverse cloud solutions (both internal and external) each have their own management challenges

• The accountability for service delivery still rests with enterprise IT teams

Requirements

• Need to be able to connect to our internal management processes (e.g. incident, problem, change, capacity, configuration, …)

• Need to integrate service selection, orchestration and billing through to our business clients

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Regulation Global Multi-Business-Sector Compliance is Extremely Complex

Challenges

• Every business sector and location has specific regulations and laws that have to be fully respected

• Requires interaction with hundreds of regulatory bodies

• Ignorance is no defense

Requirements

• Service providers must be able to meet regulatory obligations specific to their our various business sectors, in an auditable manner

• Enterprise customers must be able to assess and monitor regulatory obligations when acquiring and using cloud services

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Deutsche Bank’s Cloud Story

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Deutsche Bank’s Cloud Computing Evolution

2002-2008

Evolution of shared hosting services

2008-2009

Prototype first generation “cloud”: 3CV technology demonstrator

2010-2012

Internal private “DB Cloud” transition journey

Our “4G” concept

Defining cloud attributes

Increasing adoption of standard services

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2010-2012

Exploring opportunities…

Exploring public and community cloud offerings

Working with cloud startups & cloud alliances

Launching our own external cloud research environment

Our DB Cloud Key Concepts

Complete Full operating model, including lifecycle management

Virtualized Enabling utilization, flexibility, and technology compliance

Automated Accelerating repeatable processing at industrial scale

Policy Driven Straight-Through (No-Touch) Processing for standard requests

Tiered-Service Model Providing a choice of capabilities & SLA’s at different price-points

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Our DB Cloud Longer-Term Vision: Private Cloud Transitioning to Enterprise Hybrid

Ubiquitous virtualized x86 architecture Elastic cloud services using massively pooled resources Seamless alignment & integration of internal and external

highly optimized

internal cloud services

Enterprise Hybrid Cloud

Security

App A

Internal Cloud

Federation

Policy automation

Information

enterprise-grade regulator-approved

external cloud

App B

External Cloud

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Use Cases for the DB Cloud: Internal and External

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Future hybrid cloud extension

Internal private cloud evolution

Multi-tier Apps

Grid computing

Development/ Test

External PPU & speed of delivery opportunities

Dynamic Cloud-Burst App Capacity

Evolution of future Data Centers

DB Cloud Conceptual Future State (Sample vendor names for illustration purposes only)

Network

Platform

OS

Hypervisor

Server

Storage

Interconnect

Data Synapse MSFT Oracle Apache, IIS WL, JBOSS,

Tomcat

Cisco Arista HP Cisco Juniper Juniper

Cisco IBM Dell HP Cisco HP

EMC HDS IBM NetApp Dell HP

HP Cisco Dell SuperMicro Oracle, IBM IBM

VMware RHEV OVM Xen Zones, LPARs HyperV

MSFT SLES RHEL SLES MSFT OEL RHEL SLES Solaris, AIX

Compute (VHS)

Calc (GHS)

Database (DHS)

Web (WebHS)

Java (JavaHS)

Older Compute

(SHS, AHS)

Infrastructure Service Abstraction

Self Service Resource Config & Delivery

Service Assurance Parameters

Dynamic Resource Management

Resource Chargeback and Reporting

Compute Network Storage Identity

Single pane of glass: Optimized command

and control Integrated Virtual resource management Integrated Physical resource management

IaaS

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Platform Data Synapse,

Platform MSFT Oracle Apache, IIS

WL, JBOSS, Tomcat

Platform Service Abstraction

PaaS

Grid PaaS

Database PaaS

Web Hosting PaaS

App Hosting PaaS

Ap

ps

Business App1 Business App2 Business App3 Business App4 Etc… Application Decoupled from Platform

Hosting options internally or onto the hybrid cloud environment Lifecycle of the technology stack independent of the application stack

Platform Decoupled from Infrastructure

Ap

ps

IaaS

P

aaS

• Self Service Resource Configuration

• Self Service Resource Provisioning • Dynamic Resource Mgmt • Resource Chargeback & Reporting

Network

Compute

Storage

Interconnect

Infrastructure Able To Be Optimized Independent of the App

e.g. P+L Risk Application

Grid PaaS

Calc (GHS)

Enterprise Cloud Maturity Model (CMM) 2010-2012

1.0 2011-2013

1.5 2012-2014

2.0 2013-2015

2.5 2014-2016

3.0

End User

App Dev

App Owner

IT Ops

Federated and Open

Cloud

Simple SaaS

Enterprise Legacy Apps

Compute, Storage, and

Network

Simple Compute IaaS

Simple SaaS

Enterprise Legacy Apps

Cloud Aware Apps

Complex Compute IaaS

Simple Compute IaaS

Compute, Storage, and

Network

Complex SaaS Hybrid SaaS

Full Private IaaS

Hybrid IaaS

Cloud Aware Apps

Legacy Apps

Private PaaS Hybrid PaaS

Cloud Aware Apps

Legacy Apps

Consumers

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Where are We Heading?

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Impact of Solutions Delivery

1: Source: Projections based on IDC Cloud Services Forecast, May 2010. Assumes a 25% acceleration in cloud services from IDC estimate between 2010 and 2015

2: Source: Estimated 15% reduction in operational costs based on Bain’s $142B annual spending estimates.

$50B of cloud services1

Accelerate

$25B in TOTAL annual IT

spend within 5 years2

Saving

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Open Interoperable Competitive Solutions

Cloud Service Providers

Delivering Rich, Elastic, Flexible, Global Solutions

at Scale.

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Global Enterprises

Growing consumers of cloud. Potential sellers of excess capacity as

well.

Technology Solution Providers

Technology, Brokerage and Management

Services.

Emerging Dynamic

Cloud Market Place

Moderator Panelists

Christofer Hoff Juniper Networks

Chris Swan UBS

Dov Yoran ThreatGRID

Up Next: Cloud Storm Track Panels

Rapid Fire Panel: Cloud Security (11:05-11:50)

Rapid Fire Panel: Cloud Transparency

(1:00-1:45)

Rapid Fire Panel: Cloud Management

(1:50-2:35)

Rapid Fire Panel: Cloud Regulation

(2:25-3:20)

Moderator Panelists

Krishnan Subramanian Rishidot Research

Eric J. Kristoff UBS

Moderator Panelists

George Reese enStratus

Kevin Reid Virtustream, Inc.

Moderator Panelists

Deborah Salons

Brett Smith Deutsche Bank

Joe Houle AT&T

Ray Solnik Appnomic Systems

José E. González Trapezoid Digital Security Services, LLC

Ian Lamont BMW

Matt Lowth National Australia Bank

Greg Brown McAfee

Mark Wood Dell

Matt Estes Disney

Gordon Haff Red Hat

Marvin Wheeler ODCA

Rens Troost Virtual Clarity

Peder Ulander Citrix

Wayne Adams DMTF

Marvin Wheeler ODCA

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Aron Dutta Cisco

Forecast Reception. Build relationships with other IT experts

while sipping cocktails and filling up on food from the roof of Sky Room,

which offers stunning views of the New York City skyline.

WHEN 5:30 – 8:30 p.m. ET

WHERE Sky Room Times Square

(330 West 40th Street)

HOW Buses will begin running

at 4:45pm from the Javits

Resources

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Q&A

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