FOMO UX: What you need to know about today’s UX trends

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    19-Feb-2017

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  • Photo credit: lonelysandwich, CC BY-NC-SA 2.0

  • Count how many times you check your email or smartphone for messages, texts, status updates, etc. in a day. 10? 100? 1,000 or more? Things like checking email or twitter feeds or FB updates arent interruption,

    They are connections.

    And there are two components of connection:

    1. Its thepotentialfor simply adifferent connection. It may be better, it may be worse we just dont know until we check.

  • 2. We cant be alone. We are so connected with one another through our Twitter streams and Foursquare check-ins, through our Facebook and LinkedIn updates. The fear of missing out (FOMO) on something more fun and so intense, that even when weve decided to disconnect, we still connect just once more, yearning for that connection to another.FOMO:The fear of missing out on something or someone more interesting, exciting or better than what were currently doing.

  • But this talk isnt about FOMO. Its about FOMO ux.What are other companies doing that you should be checking out? Checking out like a disease checking out so much that they make you feel just an itty bit insecure?

    And for those of you newer to UXthis is essentially the UX101 course of things that matter this year, so youll be all caught up in the next 20 min.

  • Less clicking, more swiping and exploring. move away from a Web 2.0 model (simplifying tasks and getting users from point A to B as quickly as possible), to a model of serendipitous experiences based on location, context, and intent.

    Smart homes, smart wrists, smart cars (tesla)

    If simplicity is king, delighfulness is queen

  • INTERACTIONS ARE FAST, EASY, IN CONTEXT AND DELIGHTFUL

    Less clicking, more swiping and exploring. move away from a Web 2.0 model (simplifying tasks and getting users from point A to B as quickly as possible), to a model of serendipitous experiences based on location, context, and intent.

  • Flat design is more than a trendits a sign that users want authentic, content-focused design without distracting frills.

    Beautiful design + beautiful interactions in apps is crucial for users (Jaiden with ugly app story).

    (The Pintrest-ization of web design).

    Beautiful is not easy. All about the microinteractions, page transitions, typography, iconography.

  • APPEARANCES ARE MINIMAL, POWERFUL AND LEAVE AN IMPRINT.

    Flat design is more than a trendits a sign that users want authentic, content-focused design without distracting frills.

    Beautiful design + beautiful interactions in apps is crucial for users (Jaiden with ugly app story).

    (The Pintrest-ization of web design).

    Beautiful is not easy. All about the microinteractions, page transitions, typography, iconography.

  • Always onAlways connected

    GoogleNow that the promise of delivering the right information at the right time began to take shape.

    Fasterusers will not wait anymore. Current research shows users want what they want in 24 seconds: 64% of smartphone users are willing to wait only 4 seconds while PC web users expect download speeds quicker than 2 seconds.

    Saves me time= does something fast, (routehappy) but also means gives me complex answers in less steps (WebMD) and/or helps me spend the time I want to spend on digital media in a delightful waydiscover, laugh, smile, feel engaged, feel connectedillustrated by examples from

    I. me. personalizedusers expect curated content if it is at all possible. One of the most exciting aspects of all this might be indoor navigation, which brings the capacity to totally change how we interact with things around us by adding a new dimension of contextual and personalized information to everything from car settings to gaming to shopping experiences. Appleknown for making advanced technology accessible for consumerssilently announced iBeacon, which is already functional on millions of mobile devices and can recognize other iOS devices and bluetooth signals. Others innovations likeBytelightare jockeying for their share of the market and weve hardly even seen the beginning of indoor navigation and where it will lead.

    Get a little crazy and stupid ($200 CHI touch screen hairdryer that sets ions, heat and temperature and saves the settings). Focus on knowing what drives the person--Curated content.

  • ITS ALL ABOUT ME.

    Context-aware computing (been around for 20 years that Ive worked but now starting to seem like a trend)

    While these products helped to introduce the concept of context-awareness, it wasnt until the release ofGoogleNow that the promise of delivering the right information at the right time began to take shape.

    Fasterusers will not wait anymore. Current research shows users want what they want in 24 seconds: 64% of smartphone users are willing to wait only 4 seconds while PC web users expect download speeds quicker than 2 seconds.

    Saves me time= does something fast, (routehappy) but also means gives me complex answers in less steps (WebMD) and/or helps me spend the time I want to spend on digital media in a delightful waydiscover, laugh, smile, feel engaged, feel connectedillustrated by examples from

    I. me. personalizedusers expect curated content if it is at all possible. One of the most exciting aspects of all this might be indoor navigation, which brings the capacity to totally change how we interact with things around us by adding a new dimension of contextual and personalized information to everything from car settings to gaming to shopping experiences. Appleknown for making advanced technology accessible for consumerssilently announced iBeacon, which is already functional on millions of mobile devices and can recognize other iOS devices and bluetooth signals. Others innovations likeBytelightare jockeying for their share of the market and weve hardly even seen the beginning of indoor navigation and where it will lead.

    Get a little crazy and stupid ($200 CHI touch screen hairdryer that sets ions, heat and temperature and saves the settings). Focus on knowing what drives the person--Curated content.

  • That last statement indicates its not about me. Its about being connected. Being social. Social should be fun as well as addictive and habitual.

  • SOCIAL BALANCE AND HARMONY.

    That last statement indicates its not about me. Its about being connected. Being social. Social should be fun as well as addictive and habitual.

  • In 2013 the proliferation of the quantified self led to self-tracking devices and apps reaching a mainstream level, like Fitbit, Fuelband, and the newly revealed Samsung Galaxy Gear. After people flocked to purchase their life monitor they then went on to share their daily activity in social feeds. The personal data reminded and encouraged users to engage further in their fitness endeavors.Going to get meta herenot just about designing so that people feel that they are missing out, its designing so that they dont feel left out and have a community that they can feel a part of. That makes them feel safe and accepted. What is the community that you are helping people be a part of? What is your role is shaping the values for that community? - connects me to my community and environment (e.g., Zipcar provides a beautiful experience for each user; yet, going beyond that, Zipcar has done so much for the environment, building a community and movement around the concept of mine versus ours. So, rather than focusing on that U in user, the focus shifts to serving a bigger cause, across all users, and for a larger community.)Pushes the content that you need. You dont check zipcars appit comes to you. Technology that were at one with and that promotes social balance and harmony doesnt require obsessive checking behavior.Humans need strong social connections. Does technology help these connections? Does the project you are working on help foster social balance and harmony?

  • ARE YOU DESIGNING FOR ENVY OR ACCEPTANCE?

    In 2013 the proliferation of the quantified self led to self-tracking devices and apps reaching a mainstream level, like Fitbit, Fuelband, and the newly revealed Samsung Galaxy Gear. After people flocked to purchase their life monitor they then went on to share their daily activity in social feeds. The personal data reminded and encouraged users to engage further in their fitness endeavors.Going to get meta herenot just about designing so that people feel that they are missing out, its designing so that they dont feel left out and have a community that they can feel a part of. That makes them feel safe and accepted. What is the community that you are helping people be a part of? What is your role is shaping the values for that community? - connects me to my community and environment (e.g., Zipcar provides a beautiful experience for each user; yet, going beyond that, Zipcar has done so much for the environment, building a community and movement around the concept of mine versus ours. So, rather than focusing on that U in user, the focus shifts to serving a bigger cause, across all users, and for a larger community.)Pushes the content that you need. You dont check zipcars appit comes to you. Technology that were at one with and that promotes social balance and harmony doesnt require obsessive checking behavior.Humans need strong social connections. Does technology help these connections? Does the project you are working on help foster social balance and harmony?

  • Photo credit: lonelysandwich, CC BY-NC-SA 2.0Count how many times you check your email or smartphone for messages, texts, status updates, etc. in a day. 10? 100? 1,000 or more? Things like checking email or twitter feeds or FB updates arent interruption,

    They are connections.

    And there are two components of connection:

    1. Its thepotentialfor simply adifferent connection. It may be better, it may be worse we just dont know until we check.2. We cant be alone. We are so connected with one another through our Twitter streams and Foursquare check-ins, through our Facebook and LinkedIn updates. The fear of missing out (FOMO) on something more fun and so intense, that even when weve decided to disconnect, we still connect just once more, yearning for that connection to another.FOMO:The fear of missing out on something or someone more interesting, exciting or better than what were currently doing.But this talk isnt about FOMO. Its about FOMO ux.What are other companies doing that you should be checking out? Checking out like a disease checking out so much that they make you feel just an itty bit insecure?

    And for those of you newer to UXthis is essentially the UX101 course of things that matter this year, so youll be all caught up in the next 20 min.Less clicking, more swiping and exploring. move away from a Web 2.0 model (simplifying tasks and getting users from point A to B as quickly as possible), to a model of serendipitous experiences based on location, context, and intent.

    Smart homes, smart wrists, smart cars (tesla)

    If simplicity is king, delighfulness is queenLess clicking, more swiping and exploring. move away from a Web 2.0 model (simplifying tasks and getting users from point A to B as quickly as possible), to a model of serendipitous experiences based on location, context, and intent.Flat design is more than a trendits a sign that users want authentic, content-focused design without distracting frills.

    Beautiful design + beautiful interactions in apps is crucial for users (Jaiden with ugly app story).

    (The Pintrest-ization of web design).

    Beautiful is not easy. All about the microinteractions, page transitions, typography, iconography.

    Flat design is more than a trendits a sign that users want authentic, content-focused design without distracting frills.

    Beautiful design + beautiful interactions in apps is crucial for users (Jaiden with ugly app story).

    (The Pintrest-ization of web design).

    Beautiful is not easy. All about the microinteractions, page transitions, typography, iconography.

    Always onAlways connected

    GoogleNow that the promise of delivering the right information at the right time began to take shape.

    Fasterusers will not wait anymore. Current research shows users want what they want in 24 seconds: 64% of smartphone users are willing to wait only 4 seconds while PC web users expect download speeds quicker than 2 seconds.

    Saves me time= does something fast, (routehappy) but also means gives me complex answers in less steps (WebMD) and/or helps me spend the time I want to spend on digital media in a delightful waydiscover, laugh, smile, feel engaged, feel connectedillustrated by examples from

    I. me. personalizedusers expect curated content if it is at all possible. One of the most exciting aspects of all this might be indoor navigation, which brings the capacity to totally change how we interact with things around us by adding a new dimension of contextual and personalized information to everything from car settings to gaming to shopping experiences. Appleknown for making advanced technology accessible for consumerssilently announced iBeacon, which is already functional on millions of mobile devices and can recognize other iOS devices and bluetooth signals. Others innovations likeBytelightare jockeying for their share of the market and weve hardly even seen the beginning of indoor navigation and where it will lead.

    Get a little crazy and stupid ($200 CHI touch screen hairdryer that sets ions, heat and temperature and saves the settings). Focus on knowing what drives the person--Curated content. Context-aware computing (been around for 20 years that Ive worked but now starting to seem like a trend)

    While these products helped to introduce the concept of context-awareness, it wasnt until the release ofGoogleNow that the promise of delivering the right information at the right time began to take shape.

    Fasterusers will not wait anymore. Current research shows users want what they want in 24 seconds: 64% of smartphone users are willing to wait only 4 seconds while PC web users expect download speeds quicker than 2 seconds.

    Saves me time= does something fast, (routehappy) but also means gives me complex answers in less steps (WebMD) and/or helps me spend the time I want to spend on digital media in a delightful waydiscover, laugh, smile, feel engaged, feel connectedillustrated by examples from

    I. me. personalizedusers expect curated content if it is at all possible. One of the most exciting aspects of all this might be indoor navigation, which brings the capacity to totally change how we interact with things around us by adding a new dimension of contextual and personalized information to everything from car settings to gaming to shopping experiences. Appleknown for making advanced technology accessible for consumerssilently announced iBeacon, which is already functional on millions of mobile devices and can recognize other iOS devices and bluetooth signals. Others innovations likeBytelightare jockeying for their share of the market and weve hardly even seen the beginning of indoor navigation and where it will lead.

    Get a little crazy and stupid ($200 CHI touch screen hairdryer that se...

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