Flexible Data Management with ETERNUS Disk Systems

Transforming the Transforming the Data CenterData Center

Room 13a

Transforming the Data Center – Room 13a

Reshaping IT Flexible Data Management with ETERNUS Disk Systems

Frank ReichartFrank ReichartSen. Dir. Product Marketing StorageFujitsu

09:00 h

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09:00 h

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Flexible Data Management with ETERNUS Disk Systems Frank ReichartSen Dir Product Marketing StorageSen. Dir. Product Marketing Storage

Copyright 2011 FUJITSU

Considerations when investinggin new online storage systems

4 Copyright 2011 FUJITSU

Server virtualizationheavily impacts storage

Much, much, much moredata per system heavily impacts storagedata per system

Dynamic IT and cloud createfuture requirements

Disaster recovery concepts have become a must future requirementshave become a must


Data growth & storage consolidation





What does th t

Amount of data keeps on growing faster and fasterthat mean IT wants to reduce system count → storage consolidation

Amount of data per system is exploding

What to consider

How does the architecture scale – too big and too small is too expensiveHow to improve utilization of existing capacityApplications with different requirements – automate service levelsApplications with different requirements automate service levels regarding capacity, cost and speedPerformance architecture for guaranteed response times at high workloadsThe more data the more data loss and corruption – check data safety

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The more data the more data loss and corruption check data safetySecurity is important – think about encryption


Server virtualization





What does th t

Virtual servers are files on a storage systems. Servers become datathat mean Storage is crucial for an efficient and reliable operation of virtual servers

What to consider

Look for performance headroomNo running storage system – no virtual servers. High availability is keyIntegration of the storage into virtualization managementIntegration of the storage into virtualization managementServer virtualization comprises servers, storage and network.Look for an end-to-end management


Disaster recovery





What does th t

Natural and men made disasters are increasingthat mean Keep data available and IT running by having data copies

on more than one site

What to consider

Functionality for data replication, remote copiesFlexibility to do copies between different system sizesFlexibility to do copies between multiple sitesFlexibility to do copies between multiple sitesLevel of automationSupport of long distances


Dynamic & cloud-like infrastructures





What does th t

Provisioning of IT configurations (server & storage & network) take too long, t i fl ibl d d t h l di tithat mean are to inflexible and need too much manual coordination

Dynamic, cloud-like infrastructures deliver complete configurations automaticallyCli k i f t tClick your infrastructure

What to Infrastructure resource management to provision servers, storage capacity consider

g p g p yand network connections in an integrated wayDefinition of configurations on a logical levelAutomated provisioning of defined configurations

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Fujitsu's contribution to current storage requirements

With ETERNUS DX Fujitsu has developed leading online storage technologies to serve current requirements

Server virtualizationData growth andstorage consolidation

Dynamic IT and cloudDisaster recovery


Server virtualizationData growth andstorage consolidation



Seamless product family manages any data growth

A real family of products, not a patchwork familySeamless product line-up with compatible components and functions b t th d lbetween the modelsSame management software for all models

Why is this important for data growth / consolidationWhy is this important for data growth / consolidationSystem upgrades from entry-level to high-end allowsa flexible growth without wasting previous investmentsSupports storage consolidation projectsSupports storage consolidation projectsOne storage management for all models makes administration and maintenance efficient Train one - know allAllows to operate several systems in a uniform wayand minimizes migration costs to larger systemsg g y

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A seamless product family is key to manage data growth


ETERNUS DX product family

Enterprise Series

Midrange Series

ETERNUS

rfor

man

ce

Entry Series

DX8700 S2

Per

ETERNUSDX410 S2

ETERNUSDX440 S2

ETERNUSDX60 S2

ETERNUS DX80 S2/DX90 S2

Capacity

Seamless consistent product family

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Seamless, consistent product familyCompatible building blocks, one unified management


Seamless product family, seamless growth

A seamless family design allows to grow with the businessETERNUS DX offers extensive scalability within a modelETERNUS DX allows to scale by upgrading to bigger model within the rangey g g gg g

Maximum investment protection

DX400 S2DX400 S2

h

DX8000 S2 Enterprise

city

gro

wth

DX90 S2

DX400 S2

Midsize

Cap

ac

DX60 S2

DX80 S2

Entry

Small

Functionality, Scalability, Performance

Entry

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A seamless product family reduces the costs of growth


ETERNUS DX8700 S2 – The three Key Characteristics

Pay as you grow with aPay as you grow with a modular architecture

Simple and transparent license model

Lower operational costs trough more automation

M fl ibilit t t l t f th


More flexibility to grow at less cost of growth

Modular Architecture reduces Costs of Growth

Pay as you grow with a modular architecturemodular architecture

Pain point Typically high end storage have a monolithic architecture. IT must decide for a specific model with a specific capacity rangeThis leads to high upfront investments (pay now – use later)Bigger models are purchased than necessary to avoid migration costsToo big and too small is too costly

What we deliver

The “Flexible Data Safe” concept extended to the high endUnique modular and flexible architecture in the high-end segmentFlexible growth with business needsFlexible growth with business needsNo upfront decision for a specific model needed, pay as you growNo unplanned migration cost due to capacity limits


Too small and too big is too costly

Too big ?Pay more than needed

Too big ?

Pay more than double plus

Too small ?

y pmigration costs

P h t d

DX8700 S2 ?

Pay what you need


ETERNUS DX8700 S2 – Modular Building Block System

ETERNUS DX 8700 is based on the same modular system architecture as the entire product

DX8700 S2

familyHigh-end functionality is in the DX8700 controllerDX8700 controllerAll other components are the same as in other ETERNUS DX models

Standard 19” rackSame disksSame disk shelvesSame management software


No hidden Costs – no bad Surprises

Simple and transparent license modellicense model

Pain point Bad surprises through complex licensing schemes Costs the future storage demand is not transparentCosts the future storage demand is not transparentHidden costs come on the table during data growth forcing unplanned, short term spending (pay now or stop growing)

What we deliver

A completely transparent software license modelNot linked to capacity utilizationSimply based on the amount of controllersSimply based on the amount of controllersCustomers can start small and grow with capacity without hidden costsBudget security for future growth according customer needs


Automated balancing of speed, capacity and costs

ETERNUS DXThe challengeIn consolidated storage systemsth diff t li tithere are different applications having different requirements

SSD SAS NL-SAS

P f

The solution: Automatic tieringETERNUS DX allows to mixdifferent disk types in one system Perfor-

mance

C it

different disk types in one systemWith policy based, automatedtiering the assignment of disk typescan be changed during operation Capacity

Cost

can be changed during operationAllows to provide alwaysthe right service level in termsof speed capacity and costsof speed, capacity and costs


Thin provision for better capacity usage

Virtual volumes Physical drive

The challengeMore storage capacity is reserved for

li ti th i iti ll d dapplications than initially neededConsequences: more and more buffer for data growthIn consolidated environments this leads to big upfront investments in capacity

Ph i lL i l iThe solution: Thin provisioning

Physical capacitymatches current

Logical capacitymatches future requirement

ETERNUS DX assigns virtual storage capacityThe "real" storage current

requirementsis pooled for actual usage

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Invest in additional when you really need it


Data growth requires more system performance

ETERNUS DX is based on a performance architectureLean, real-time operating system with performance -tuned algorithmsDelivers a stable response time under full workloadLeads in benchmarks and our customers consistently report performance advantagesconsistently report performance advantagesvs. comparable systems

Why is this important for data growth / consolidation?All t lid t I/O h li tiAllows to consolidate more I/O-hungry applications on one system without compromising service qualitySupports big database systems and OLTP li ti h fOLTP applications where performance relies on storage response timesNeed of less buffer capacity reduces investments

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A consequent performance architecture assures high quality of service


ETERNUS DX: Leading performance

Fastest mid-range diskstorage system worldwide

97 498 IO/sec97100

SPC-1 IOPS x 1000

97,498 IO/secwith 100% load More than 30% faster than 4 competitors61 58

89

6270

97

80

100

pAverage response time of 5ms

61 58 62

40

60

0

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NetApp FAS3170

SUN 6780 HDS AMS 2500

IBM DS5300 Pillar Axiom 600

Fujitsu ETERNUS

DX440

SPC-1 Benchmark, April 2010 (industry standard benchmark from the Storage Performance Council)

See complete SPC-1 results details via the following links to the SPC web site:NetApp FAS3170: http://www.storageperformance.org/results/benchmark_results_spc1/#a00066Oracle/Sun 6780: http://www.storageperformance.org/results/benchmark_results_spc1/#a00094HDS AMS 2500: http://www.storageperformance.org/results/benchmark results spc1/#a00078

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HDS AMS 2500: http://www.storageperformance.org/results/benchmark_results_spc1/#a00078IBM DS5300: http://www.storageperformance.org/results/benchmark_results_spc1/#a00070PillarAxiom 600: http://www.storageperformance.org/results/benchmark_results_spc1/#a00104Fujitsu DX440: http://www.storageperformance.org/results/benchmark_results_spc1/#a00089


Data security for customer Olympus in Germany

"F jit ' ETERNUS DX

Situation at OlympusSystem performance and scalability

i d t f t t "Fujitsu's ETERNUS DX was a convincing solution for our high demands in terms of reliability, performance and efficiency for

were inadequate for a storage systemin a virtualized server environmentNumerous hard disk defects resulted in p y

storage management"

Hartmut Hahn, General Manager Information Systems, Corporate Division, Olympus

frequent service and maintenance downtimesProduction shutdowns occurred due to serious hardware problemsp

Decision to replace existing systemswith ETERNUS DX8000 because ofwith ETERNUS DX8000 because of

High reliabilityHigh performance

Picture: iglo GmbH

Efficient operation an implementation

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g


ETERNUS DX delivers data security on all levels

Problem Protection measuresApplication, server, network

d t d tiHigh availability clusterSt i t li tiand storage downtime Storage virtualizationData always-onFast restart

Destruction of Remote Equivalent Copy (REC)Destruction of storage device

Remote Equivalent Copy (REC) (replication by storage device)Replication controlled by serverDisaster recoverySnapshotsev

el

SnapshotsClones

Data theft Data encryption

Serv

ice

Le

Defect on disk drive RAID levelRAID migrationData block guard

S

Data block guard

Failure of physical components(C t ll di HBA

No single point of failureNon-disruptive firmware upgradesC h P t t

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(Controller, disc, HBA, network, fan, power supply)

Cache ProtectorHot spareMultipathing


Example: ETERNUS DX prevents data corruption

ReadWriteThe challenge: Data corruptionThe bigger the amount of data the hi h th b bilit f d t ti Add D l thigher the probability of data corruptionMore failures in write ore read operations can happen

CCAddCheck Code

CCDeleteCheck Code

How ETERNUS DX prevents data corruption

Storage Controller

Cache ECC Protected

Before data is written to caches or disks a check code is addedWith this the system constantly verifies CC

VerifyCheck Code

CCVerifyCheck Code

that data are unchanged (Data Block Guard)The check code is removed before data leaves the system in read operations Disk Drive

Code Code

y p Disk Drive

Stored Data

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CCA0 A1 A2CC CC


Secure data management through encryption

Server A Server B Server CETERNUS DX can encrypt data to prevent unauthorized access to data

E ti b d LUN l lEncryption can be managed on a LUN levelSupports 128-bitAES encryption based on Fujitsu's technology

Encryption Encryption Encryption Encryption Encryption

Fujitsu encryption technology requires less performance

Encryption

Encryption Encryption Encryption Encryption Encryption

ETERNUS DX

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AES (Advanced Encryption Standard) is an encryption standard of the Federal Information Processing Standards

ETERNUS DX


Data growth and storage consolidation Server virtualization



Flexibility in realizing disaster recovery concepts

The challengeThe consequences of complete system or site failures can lead to fatal damages to the businessRemote copies of enterprise data are key to business continuity

The solutionETERNUS DX delivers comprehensive local and remote replication functionalityETERNUS DX delivers comprehensive local and remote replication functionality

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Compatibility of all models increase flexibility for disaster recovery


Seamless family increases flexibility in data replication

ETERNUS allows to replicate data between different models Enables consolidated backup from several smaller systems to one large one

Main site Remote site

SANSAN

ETERNUS DX90 S2

WAN

ETERNUS DX90 S2

ETERNUS DX440 S2

ETERNUS DX410 S2 ETERNUS DX8700 S2

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A seamless product family is key for flexibility


High flexibility for disaster recovery

ETERNUS allows backup and data replication to multiple sites and different modelsUtilizes all system resources globally in a very flexible way

Main site Remote siteServer ETERNUS DX ETERNUS DX Server

WAN

Replication for standby

SANSAN

ETERNUS DX

Server

SAN

Backup Site

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Data growth andstorage consolidation Server virtualization



Server virtualization changes the way we use storage

ESX serverNew requirements for storagethrough server virtualization

Hi h f VM VM VMHigher performanceHigher availabilityIntegration into server

VM VM VM

The solution

gvirtualization management tools

The solutionETERNUS DX performance architecture delivers stable response times even under a high workloadC h i hi h il bili f i liComprehensive high-availability functionalityensures reliable operationETERNUS SF storage managementis integrated in VMware management tools


High storage performance for customer DLRG

"Th k t i t li ti d

The customerThe German Life-Saving Association

V (DLRG) i th ld' l t l t "Thanks to virtualization and Fujitsu's stable storage systems, our IT runs securely and smoothly– and the performance is excep-

e.V. (DLRG) is the world's largest voluntary lifeguards and coastguard organization with more than a million members and sponsors

p ptional. We felt that we were ingood hands during the consulting process."

The ProjectCreation of a reliable IT environment with

Frank Rabe, Acting NationalChief Executive, DLRG

Creation of a reliable IT environment with central data storage and server virtualization

Sol tionSolutionETERNUS DX90 disk storage systemproviding the high performance neededf

Picture: iglo GmbH

for server virtualizationServing as a stable platformfor the SAN environment

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g


Integration into virtualized server environments

As virtual servers are just files, effective management of virtualized servers needstorage integration

VMware vSphere

App App App App Appstorage integration.

ETERNUS DX is integrated into VMware

App

OS

App

OS

App

OS

App

OS

App

OS

ETERNUS DX is integrated into VMware supporting the VAAI plug-in(vStorage APIs for Array Integration)

ETERNUS plug-in

Allows to offload storage operationsto ETERNUS DX and increases overallto ETERNUS DX and increases overallperformance of VMware environments

e.g. provisioning of virtual machinese.g. cloning of virtual machines


Disaster recovery in virtualized environments

The combination of virtual machineswith the remote copy functionalityof ETERNUS DX simplifies the imple

ETERNUS DX supportsVMware Site Recovery Manager

of ETERNUS DX simplifies the imple-mentation of disaster recovery concepts

Production site Recovery site

ESX server

VM VM VM

ESX server

VM VM VM

ETERNUS DX ETERNUS DX

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ETERNUS DX ETERNUS DX


High flexibility in replication and disaster recovery of VM

ETERNUS DX enables very flexible backup and disaster recovery conceptsof virtual servers between different sites utilizing one infrastructure

Main site Recovery SiteMain site Recovery Site

Server ETERNUS DX ETERNUS DX Server

WANWAN

Replication for standby

SANSAN

VM VM VMVM VM VM

ETERNUS DX

VM VM VM

B k Sit

Server

SANVM VM VM

Backup Site

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Data growth andstorage consolidation Server virtualization



The delivery of IT infrastructures takes too long

The challengeThe delivery of an IT infrastructure takes too long

Build process

Enormous coordination efforts to bring servers, storage and networks togetherLow flexibility and speed reg. changes

The solution: Dynamic

y p g g

Server Admin

Storage Admin

The solution: Dynamic,cloud-like infrastructures

Configuration on a logicallevel click your infrastructurelevel – click your infrastructureAutomated provisioning of pooledand shared system resourcesUnified management of server,storage and networks

Network Admin


Fujitsu delivers more than storage

Based on ETERNUS DX storage, PRIMERGY servers, and Fujitsu middleware, Fujitsu provides dynamic cloud like infrastructures

Cloud Infrastructure

dynamic, cloud-like infrastructures.

Enables the instant delivery of server capacity,

Cloud Management

Dynamic Infrastructurey p ycompute power and network connections.

Dynamic Infrastructure

Resource Management& Orchestration

Fujitsu is using the same technology for it'sown platform to provide external cloud services. Server Network Storage


ETERNUS DXSummary


What ETERNUS DX delivers

Data SafetyRich data safety functionality

FlexibilitySeamless product family

Data growthStorage consolidationServer virtualization Rich data safety functionality

Mainframe class qualityLong-term product strategy

Seamless product familyFlexible architecturePerformance architecture

Server virtualizationDisaster recovery

Dynamic and cloudinfrastructure

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ETERNUS DX – The flexible Data Safe


ETERNUS DX

Comprehensive family of disk storage systems

Ranging from affordable entry level

Now available globally – serving local, regional and global companies as core

storage systemsRanging from affordable entry-levelup to large data center models

g y

Mature in development40 years history in t d l tstorage development

No 1 in the Japanese market(Q1/11, IDC)

( )

1,000 developers provide state-of-the art functionality making ETERNUS a competitive

S C ONo 1 in quality (Nikkei Magazine survey) alternative to HDS, EMC, HP, Oracle, IBM …

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ETERNUS DX – the challenger in leading disk systems


ETERNUS DX in EMEA

Available in Europe, Middle East and Africa (EMEA) since 2009with already 10,000 installations at 4,000 customers

"F jit i i i i d t ti ith it"Fujitsu is gaining increased traction with itsETERNUS disk storage systems, particularlyin EMEA and Japan"Gartner Press Release June 8th 2011Gartner Press Release June 8th, 2011

160 trained sales specialists consult existingand new customers to find the right solutionfor their storage needs

A central competence center in Germany,150 local field engineers from Fujitsu plus150 local field engineers from Fujitsu plus450 from our partners provide technical support

Fujitsu is ready to serve companies of all sizeswith state of the art products at an excellentwith state-of-the-art products at an excellentprice / functionality ratio

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Fujitsu is ready to serve companies of all sizes


Key strength: long-term product strategy

Fujitsu’s storage development follows a long-term strategy since decadesa long term strategy since decades

The complete hard and software is developed in the Fujitsu laboratoriesNo sudden stops of in house developmentsNo sudden stops of in-house developments

Why is this important?No bad surprises for customers No need for unplanned investmentsdue to strategy changes of the vendor

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Core systems for enterprise data need reliable partners


Comprehensive Services for ETERNUS DX

Maintenance and Support servicesfrom 5x9 to 7x24, customer individual servicesInstallation ServicesInstallation ServicesOptional HDD Retention: Replaced disk remains at customer to meet special security requirements Managed Maintenance Services for heterogeneous environments

Comprehensive Financial Services

Non-Lease Transactions

Finance Lease

O ti

Budget Optimization

Cloud Financing

Non-Lease Transactions0-36 Months

Standard Leasing12-60 Months

Financial Solutions12-60 Months

Embedded Lease12-60 Months

Transactions

Hire Purchase

Deferred Payments

Operating Lease

International Master Lease

Optimization

Dynamic Capacity

Price Per Seat

Financing

Managed Services

as a Service

Sale & Lease Back

Tech Refresh

Migration / Consolidation

Datacenter / Hosting

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Fujitsu Financial Services

ETERNUS DX summary

ETERNUS DX is a proven and mature online disk system familyAvailable globally with a fast growing customer baseA long-term product strategy based on a high-quality cultureof 1,000 developers results in a seamless family concept,leading performance, robust operation and flexible scalability -

Smaking ETERNUS DX a competitive alternativeComprehensive global, regional and local technical supportTest us!

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ETERNUS DX – The flexible Data Safe


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Technology

Flexible Data Management with ETERNUS Disk Systems