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M E D I A K I T

© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

FLIGHT JOURNAL is like no other aviation magazinein the world. Gripping accounts of flights and combatmissions put the reader in the cockpit with allinvolved: pilots, engineers, gunners and eye-witness-es. Flight Journal covers the world of aviation fromits simple beginnings to its high-tech, no-holds-barredfuture. We see aviation history through the eyes ofthose who made it. The leader in the field of aviationphotojournalism, Flight Journal captures what it’s liketo pilot aircrafts that inspire fear and awe, from thehistoric B-17 Flying Fortress to today’s F-16 fighters.

ContentsOverviewCirculation/ReadershipWho Should AdvertiseDemographicsAd SpecsOnline AdvertisingPodcast SponsorshipRate ScheduleClosing ScheduleContact Us

The Aviation Magazine thatResonates with Readers

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OVERVIEW

Soaring action and heart-pounding drama While the hard-hitting editorial digs into technical details, performance notes anddesign issues, human experience is at the heart of the magazine. Flight Journal fea-tures profiles of legendary aviators as well as flight achievements, unexpectedevents and even disasters. All are expertly written by authoritative historians andjournalists and by the pilots themselves. Editor-in-chief Budd Davisson, a legendarypilot, instructor and author, ensures that Flight Journal readers savor every issue.Budd and his team deliver stories that connect deeply with readers, keeping them onthe edge of their seats.

Stunning photography captivatesLarge, high-quality photos—from daredevil aerial shots toarchive picture—make the reading experience even morevivid. Flight Journal carries photos by John Dibbs, PaulBowen and Katsu Tokunaga, among other renowned pho-tographers. Historical photos prompt readers to sharewhen they recognize relatives and squadron buddies.With these connections, readers turn the Letters to theEditor pages into a community with poignant reunionsand memories.

Extremely involved readership Flight Journal readers are no dilettantes. They are passionately involved enthusiasts, with one in three beingpilots, and they have the means to pursue their avoca-tions. Flight Journal enjoys an exceptional subscriber retention rate, attesting to its importance inreaders’ lives. They are known to drop everything andread the new issue from cover to cover as soon as itarrives. When you advertise in Flight Journal, be ready foryour sales to take off.

“Flight Journal hasrestored Americanaviation journalismto the front rank inthe world. No pre-vious American aviation magazineapproaches it inaccuracy, informa-tion and photos.”

Col. Walter J. Boyne (USAF-Ret.), author, aviation historian, and chairman of the Wingspan Channel andformer director of the NationalAir & Space Museum

CIRCULATION/READERSHIP

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Flight Journal subscribers are serious readers who eagerly await thearrival of each issue and spend more than two hours reading each one.With a retention rate of more than 70%, Flight Journal subscribers have arare passion for the magazine, and they know Flight Journal, like no otherpublication, delivers action, drama, and history about the machines andthe pilots who fly them like no other publication.

Highly Dedicated Subscribers and the Broadest Distribution

Paid circulation: 50,471

Readership*: 176,648*based on circulation of 50,471 and average pass-along rate

While many other magazines are challenged in today’s economicenvironment, Flight Journal is a consistent strong performer onnewsstands and at national chain stores and bookstores. It sellsout regularly at many magazine outlets.

Flight Journal is:

#1 in Specialty DistributionSource Interlink and Kalmbach Distribution bring Flight Journal toleading bookstores and hobby shops.

#1 in Newsstand PenetrationKable News Co., the industry leader, distributes Flight Journal tonewsstands in the U.S. and around the world.

#1 in Circulation and DistributionFlight Journal is authorized in leading national chain retailers andtop-quality independent stores. Air Age Media’s powerful leveragein the newsstand market assures the broadest distribution. Your adsin Flight Journal will gain unparalleled mileage.

“I truly appreciatethe articles inFlight Journal.Keep up the goodwork!”

Scott D. SommerSM/Sgt. USAF

WHO SHOULD ADVERTISE IN FLIGHT JOURNAL?

Flight Journal’s readers and its strong core of licensed pilot, have multiple interestsbesides aviation. They are receptive to a broad range of products. They enjoy andown all kinds of vehicles: sports cars, motorcycles, boats and antique automobiles.Our readers pursue travel, history, sports and collectibles. Their affluence allowsthem access not only to flying but also to luxury and high-end items. In the uniqueeditorial environment of Flight Journal, your ads will be seen by thousands of high-income, active consumers.

Your advertisements belong in Flight Journal if your company manufactures, distributes or represents:

M E D I A K I T


■ Financial Services

■ Insurance

■ Collectibles

■ Electronics

■ Watches and Jewelry

■ Binoculars and Telescopes

■ Men’s Eyewear

■ Luggage

■ Travel and AdventureExpeditions

■ Resorts and Spas

■ Golf Destinations

■ Retirement Communities

■ Pharmaceuticals and Medical Products

■ Men’s Apparel and Footwear

■ Automobiles and Motorcycles

■ Garage and Shop Accessories

■ Power Tools

■ Boats, Kayaks and Canoes

■ Camping and Sporting Goods

■ Gourmet Foods and Beverages

■ History DVDs and Books

■ All Things Related to Aviation: Aircraft, Equipment, Books, DVDs, Web Sites, Maps, Decals, Models, Kits, etc.

DEMOGRAPHICS

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SERIOUS ABOUT FLYING■ 35% have a pilot’s license

■ 13% are learning how to fly or plan to learn within the next year

■ 12% own a plane or plan to buy one within the next year

KEEPING FLIGHT JOURNAL AS A REFERENCEWhat readers do with Flight Journal after reading it:

HIGHLY ENGAGED■ Average time spent reading an issue:

2 hours and 14 minutes

■ Average number of times readers refer to an issue: 4

FIERCELY LOYAL■ 94% have read 3 or 4 out of the last 4 issues

■ 70% renew their subscription

INSPIRED BY ADVERTISERSActions taken in the past 12 months as a resultof reading Flight Journal:

“I love your magazine. I read itcover to cover and then pass it onto other airmen to enjoy.”Barrie Davis, Zebulon, NC

19%

13% 9%5%

11%

25%18%

$100,000-$149,000

$150,000 or moreLess than $25,000

$25,000-$34,000

$36,000-$49,000

$50,000-$74,999

$75,000-$99,000

68%Save it for reference

24%

6%

Pass it alongto someoneelse

Recycle/Discard Clip/Copy articles &ads of interest

2%

66%

24%

15%

Visited an advertiser’swebsite

Purchased a productor service

Contacted an advertiserfor more information

The typical Flight Journal reader is:

Flight Journal’s Readership is Unparalleled.With each issue, your ads can be read by 176,648 passionate aviation enthusiasts.Readers have the income to support their serious interest in aircraft and much more.Flight Journal readers enjoy diverse hobbies and interests, and they pursuethem with vigor.

» 99% male

» Average age: 51

» Average household income: $81,973


AD SPECS

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Trim Size: 8" x 10 7⁄8"

Printing process: Web Offset

Binding: Perfect Bound

Required ad material: Digital filesonly—or high-resolution PDF/X-1a, flat-tened EPS, or TIFF. Please outline,embed, or include all fonts used in application files.

Line screen: 133-line/266 ppi is accept-able. Maximum combined density, notto exceed 300 percent. No more thanone solid should be used. A minimum of5 percent highlight dot is required in anyimage intended to print. All materialmust be prepared to meet SWOP(Specifications for Web OffsetPublications) standards.

Proofs: For accurate color reproduction,please supply digital proofs (KodakApproval preferred). These should meetSWOP standards. Laser printouts willnot be accepted as proofs for color.Laser printouts will be used to confirmcontent integrity only.

SHIPPING INFORMATIONSend printing materials to:

AIR AGE MEDIA Traffic Coordinator

20 Westport Road

Wilton, CT 06897

Phone: (203) 431-9000

Fax: (203) 761-8744

EMAILFiles up to 10MB (use StuffIt or WinZipto compress larger files) to [email protected]

FOR FTP INFORMATION CONTACT [email protected]

UNIT SIZES AVAILABLE:

SIZES WIDTH DEPTH

Spread—With 1⁄8" bleed on all sides 161⁄4" 111⁄8"

Spread—Non Bleed 141⁄4" 10"

Full Page—Non Bleed 7" 10"

Full Page—With 1⁄8" bleed on all sides 81⁄4" 111⁄8"

2⁄3 Page 43⁄4" 10"

1⁄2 Page (V) 43⁄4" 73⁄8"

1⁄2 Page (H) 7" 47⁄8"

1⁄3 Page (V) 21⁄4" 10"

1⁄3 Page (S) 43⁄4" 47⁄8"

1⁄4 Page (H) 7" 23⁄8"

1⁄4 Page (V) 21⁄4" 73⁄8"

1⁄4 Page (S) 43⁄4" 35⁄8"

1⁄6 Page (H) 43⁄4" 23⁄8"

1⁄6 Page (V) 21⁄4" 47⁄8"

1⁄12 Page (S) 21⁄4" 23⁄8"

H = Horizontal, V = Vertical, S = Square

TWO PAGESPREAD BLEED

TWO PAGE SPREADNON-BLEED

FULLPAGEBLEED

FULLPAGENON-BLEED

2/3PAGE

1/2PAGE

1/3PAGE 1/4

PAGE1/6 PAGE 1/12 PAGE

On all ads with bleeds, keep live material 3/8” from trim and gutter

ONLINE ADVERTISING

Extend Your Reach with FlightJournal.comFlight Journal’s sterling content carries over to FlightJournal.com. Visitors enjoy

news, podcasts, blogs, video and photos they won’t find anywhere else on the Web.

FlightJournal.com is a regular destination for the magazine’s readers and other avia-

tion enthusiasts for information, commentary and ideas, and to participate in a thriv-

ing online aviation community.

Features such as Pilot Reports and Hangar Tales inform and entertain. Visitors con-tribute their own material to the Great Planes and Photo Galleries sections with extraor-dinary enthusiasm. And they purchase back issues, giving still more reach to print ads.

Your online ads can accumulate tens of thousands of impressions monthly, valuableexposure that’s extremely cost effective. Highly visible banner positions will displayyour ad on every page on FlightJournal.com.

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WHY ADVERTISE ON FLIGHTJOURNAL.COM:■ Get your message to Web traffic that relies on

quality news from a trusted source

■ Combined with print advertising, you reach the broad spectrum of aviation enthusiasts

■ Online extension of the highly popular Great Planes Gallery bring your customers from the magazine to its Web site

■ The Editors’ pages and blogs are not only one-of-a-kind, they also provide a valued sense of connections for our readers and your customers

■ Readers’ blogs cultivate involvement and a sense of ownership. It’s here that your customer can share great word-of-mouth reviews of your products and showcase them with their photos.

AD SPECIFICATIONSDIMENSION GIF/JPEG FLASH ANIMATION BORDER

Leader Board 728x90 20k 30k 15 sec limit None

Square 250x250 20k 30k 15 sec limit None

Forums 468x60 20k 30k 15 sec limit None

ONLINE ADVERTISING

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Podcast sponsorships are available for Flight Journal’s Podcast/Radio show commentary,narrated by editor-in-chief, Budd Davisson. Listen inas Budd tells us what it's like to fly some of avia-tion's legendary airplanes. Sponsorship includesaudio commercial, link and logo onFlightJournal.com, and sponsorship notice and linkin our bi-weekly Podcast alert.

Podcast/Radio Show

Listener response takes off!

“That was a wonderful narration. It was like I was sitting there with him.”

“The future of flight comes alive – Excellent!”

“Budd, thanks for letting me fly a Lockheed 12.”

“As always, a great account of this aircraft.”

CLOSING SCHEDULE

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Issue Space Closing Materials Due On SaleFebruary 10/20/08 10/24/08 12/9/08April 12/15/08 12/19/08 2/3/09June 2/17/09 2/20/09 4/7/09August 4/20/09 4/24/09 6/9/09October 6/15/09 6/19/08 8/4/09December 8/17/09 8/21/08 10/6/09

CONTACT US

M E D I A K I T


Air Age Media20 Westport RoadWestport, CT 06897Phone (203) 431-9000Fax (203) 761-8779

MarketingKaren Louie-Joyce

Marketing Director

Email: [email protected]

AdvertisingKathy Gross

Advertising Director


EditorialRoger Post

Editor


ProductionFor ad materials or questionsEmail: [email protected]

Technology

Fj2009 Mk