Upload
dearmedia
View
110
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Fixing the MediaThe impact of social, mobile and other new media on your business
[email protected]@jcaudron
1zaterdag 15 september 12
@jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron
• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
• We work for large European clients
2zaterdag 15 september 12
@jcaudron
New version coming in October
www.MediaMorgen.com
@jcaudron
3zaterdag 15 september 12
@jcaudron
To get this started...
• Who is using?
- Facebook, Google+, ...
- LinkedIn, Plaxo
- LBS
- Augmented Reality
• Who is using?
- an iPhone
- an Android phone
- a Blackberry
- a Microsoft Windows phone?
- a Nokia, Samsung, Sony Ericsson, ...
- a tablet (iPad, Android, ...)
- Apple TV, Boxee, ...
4zaterdag 15 september 12
@jcaudron
A short history of everything (in media)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
5zaterdag 15 september 12
@jcaudron
The Perfect StormMedia Are Changing
6zaterdag 15 september 12
@jcaudron
Content choice
advertising Clutter
poor CreativityConvenience, Richness & Control
the power of manySocial Media
Drivers of change
7zaterdag 15 september 12
@jcaudron
Content choice
Drivers of change
8zaterdag 15 september 12
@jcaudron
advertising Clutter
Drivers of change
On average we are exposed to over 3.000 brand impressions each day!
9zaterdag 15 september 12
@jcaudron
advertising Clutter
Drivers of change
On average we are exposed to over 3.000 brand impressions each day!
10zaterdag 15 september 12
@jcaudron
Drivers of change
Convenience, Richness & Control
+
11zaterdag 15 september 12
@jcaudron
Drivers of change
TIMESHIFTING
Convenience, Richness & Control
12zaterdag 15 september 12
@jcaudron
Drivers of change
PLACE SHIFTING
Convenience, Richness & Control
13zaterdag 15 september 12
@jcaudron
the power of manySocial Media
Drivers of change
AUTHORITY SHIFTING
14zaterdag 15 september 12
@jcaudron
Content choice
advertising Clutter
poor Creativity
the power of manySocial Media
Drivers of changeFragmentation
FrustrationShift of control and ownership
Convenience, Richness & Control
15zaterdag 15 september 12
@jcaudron
The perfect one-size-fits-all package for the print (quasi-monopolist) market
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
16zaterdag 15 september 12
@jcaudron
In the digital world, there already is a better alternative for each feature
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
For each part of the package there are multiple online alternatives
‣ free on the web
‣ paid-for on mobile and tablets
Can you compete with these players?
Should you build your own
- traffic app
- weather app
- job app
- food community
- ...
Discovery
culture
Trends & Lifestyle
17zaterdag 15 september 12
@jcaudron
Angry Birds
Twitter, Facebook
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties
portals
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
Yello AppBoxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
My Alternatives...
RSS
18zaterdag 15 september 12
@jcaudron 7.000.000.00019zaterdag 15 september 12
@jcaudron 7.000.000.000
2.000.000.000
20zaterdag 15 september 12
@jcaudron 7.000.000.000
2.000.000.000
1.400.000.000
21zaterdag 15 september 12
@jcaudron 7.000.000.000
2.000.000.000
1.400.000.000
6.000.000.000
22zaterdag 15 september 12
@jcaudron
Mobile as Second Screens for the World...
23zaterdag 15 september 12
24zaterdag 15 september 12
25zaterdag 15 september 12
26zaterdag 15 september 12
27zaterdag 15 september 12
28zaterdag 15 september 12
29zaterdag 15 september 12
So, Traditional Media are Dead?No, but...
30zaterdag 15 september 12
@jcaudron
The end of traditional media?
?31zaterdag 15 september 12
Source: eMarketer, Dec, 2011, via Econopolis
It looks bad ...
32zaterdag 15 september 12
@jcaudron
Angry Birds
Twitter, Facebook
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties
portals
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
Yello AppBoxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
The package is broken
RSS
33zaterdag 15 september 12
@jcaudron
Will new technology help?
34zaterdag 15 september 12
@jcaudron
What might impact TV? Non-linear viewing!
2000-2010
35zaterdag 15 september 12
@jcaudron
Source: DearMedia and Ehsal Management School
January 2012
�4�/1�(-,%#/#,�0.-#*1�#*)#�"�%�/#!*�+#�"--/
?>75B5>�>5=5>�CD554C�=55B�3?>DB?<5�?F5B�8E>�5975>�D5<5F9C95�5BF1B9>7��F??B1<�4??B�D9=5�C896D9>7��=5D�14�C;9@@9>7�1<C�75F?<7���5�25<1>7B9:;CD5�B545>�F??B�:?>75B5>�?=�E9D75CD5<4�D5�;9:;5>��9C�?=41D�J5�G9<<5>�;9:;5>�>11B�@B?7B1=�=1UC�G1>>55B�85D�F??B�85>�@1CD��&B?7B1==1UC�@1EJ5B5>�5>�B53<1=5�4??BC@?5<5>�;?=5>�?@�45�DG5545�@<11DC�9>�?B45�F1>�25<1>7��
�',"#/�"�,����)'()1�,-%�0501#+�1'0!&�/#!*�+#
�5�D5<5F9C95�C53D?B�CD5<D�41D�=9>45B�41>����F1>�1<<5�D5<5F9C95;9:;5BC�11>�D9=5�C896D9>7�4?5D�5>�411B4??B�=9>45B�B53<1=5�;9:;D���9:�?>C�25FB11745�4?5<@E2<95;�F1>����D?D����:1B975>�2<9:;D�41D�=9>45B�41>����>?7�CICD5=1D9C38�>11B�B53<1=5�;9:;D���9:�45�4979D1<5�;9:;5BC�9C�49D�11>455<�>?7�;<59>5B�
?>75B5>�?>DG9:;5>�=1CC11<�B53<1=5��4979D1<5�;9:;5B�?6 �>95D���5�=1>95B�G11B?@�J5�85D�4?5>�9C�538D5B�G5<�F5BC389<�<5>4��.1@@5>�>11B�55>�1>45B�;1>11<�9C�95DC�G1D�G5�1<�<1>7�;5>>5>���5D�7B?D5�F5BC389<�<97D�9>�85D�;E>>5>�4??BC@?5<5>�F1>�B53<1=5��G1D�=?75<9:;�G5B4�4??B�4979D1<5�D5<5F9C95��%>75F55B�55>�;G1BD�F1>�45�:?>75B5>�=5D�4979D1<5�D5<5F9C95�C@?5<D�5<;5�417�45�B53<1=52<?;;5>�4??B��(<538DC�LL>�F9:645�F1>�45�4979D1<5�;9:;5BC�C@?5<D�B53<1=5�>??9D�4??B�=11B�F5B=9:4D�B53<1=5�?@�55>�1>45B5�=1>95B�4??B�5F5>�G57�D5�<?@5>�?6 �4??B�?>45BDECC5>�D5�CEB65>�?@�85D�9>D5B>5D���
�
Daily
Multiple times a week
Never
Age 18-25, asked for Ad Skipping...
36zaterdag 15 september 12
@jcaudron
May 2012
37zaterdag 15 september 12
@jcaudron
What might impact TV? Direct OTT Distribution!
38zaterdag 15 september 12
@jcaudron
39zaterdag 15 september 12
@jcaudron
Who’s jumping over who?
40zaterdag 15 september 12
@jcaudron
Who’s jumping over who?
41zaterdag 15 september 12
@jcaudron
Censorship
Economic abuse of power
Privacy issues
+
42zaterdag 15 september 12
IF THIS HAPPENSTHERE WILL BE NO MORE MONEY
IN OUR LOCAL MEDIA AND ENTERTAINMENT
ECOSYSTEMS
43zaterdag 15 september 12
BTW, where is the money?44zaterdag 15 september 12
Content King?Don’t think so!*
* just provoking you a bit
45zaterdag 15 september 12
@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
46zaterdag 15 september 12
@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
47zaterdag 15 september 12
@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
• We never paid for TV, we pay for Catch-Up TV
48zaterdag 15 september 12
@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
• We never paid for TV, we pay for Catch-Up TV
• We never paid for football, we paid for being in the arena
49zaterdag 15 september 12
@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
• We never paid for TV, we pay for Catch-Up TV
• We never paid for football, we paid for being in the arena
• We never paid for music, we paid for a CD, or instant availability of ALL music
50zaterdag 15 september 12
@jcaudron
We will pay for experiences
Create great experiences, convenience of delivery and people will pay (even for stuff that is also available for free)
51zaterdag 15 september 12
What about the movie business?
52zaterdag 15 september 12
@jcaudron
The Package is still the Package, the experience around it is evolving
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
53zaterdag 15 september 12
4K
Convenience
Quality
54zaterdag 15 september 12
Availability
Catalogue
Release Windows
55zaterdag 15 september 12
Entertainment
Social
Belonging
56zaterdag 15 september 12
Convenience
QualityAvailability
CatalogueRelease Windows Entertainment
Social
Belonging=
57zaterdag 15 september 12
Things to take away ...58zaterdag 15 september 12
@jcaudron
Want to be ready?
Start using social networks
Get on Twitter Get a decent smartphone
Be in the cloud
Get a tabletGo over the top
59zaterdag 15 september 12
@jcaudron
Beware of Macro-Myopia*
*the trend to overestimate the impact of change on the short termand to underestimate the impact of change on the long term.
Don’t say I didn’t warn you ;-)
60zaterdag 15 september 12
@jcaudron
twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem
facebook.com/DearMedia
youtube.com/DearMedia
slideshare.com/DearMedia
linkedin.com/in/JoCaudron // linkedin.com/in/DadoVanPeteghem // linkedin.com/in/FlorencePeres
DearMedia,
61zaterdag 15 september 12
Fixing the MediaThe impact of social, mobile and other new media on your business
[email protected]@jcaudron
62zaterdag 15 september 12