0 to 40M Downloads, & Profitable from Day 1Benny Shaviv CEO Fitness22

This Presentation

How We Get Customers To Download

How We Make it Profitable

Build and sell fitness apps

40 million downloads

Profitable & growing

Never took an investment

Compete with Nike, Under Armour, etc.

PressSocial

User Acquisition Brand

Awareness

App Store Optimization (ASO)

App Marketing

Long term effects

Cost effective

Real users

ASO is Good Because

What is Good ASO?Getting your app in front of potential customers, when they are searching for something which your app provides

4.5 or 5 Stars

Awesome Icon

Awesome Screenshots

Make it clearwhat it does

And Your App Must

All ASO Algorithms rely on

Search Terms

Downloads

Usage

The Key To Success

Understand that its a process. It will take time

Only optimize for search terms that you can rank well for

Example: • Recipe: 8,082• Chinese Recipe: 141 • Japanese Recipe: 86

As your app visibility improves over time, target harder search terms

The Key To Success

Relevant + Popular, but Not Too Popular…

Competitor Names

Search Ads Keyword Popularity

Use ASO tools

Finding Good Search Terms

Prioritize your terms

Try to fit the “must”s into the app name

The rest everywhere else

Search Term Placement

Search terms in app title… elegantly

Keyword order matters: “chinese,japanese,food” vs“japanese,food,chinese”

Experiment: different apps, different countries

Price drops can be very effective, if done right

Read. Read. Read.

A Few Tips

Free download, pay to get the full content

Expensive, but very worth it.

Less features that competition but much higher quality

Relatively few app updates

Targeted apps with common code base

Profitability

Thank YouBenny Shaviv CEO Fitness22