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I used this deck at the end of 2011 in a workshop to illustrate how you can use social media to find work.
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Finding a job using social media
Tuesday 20 December 2011
Today’s workshop
WiFi: BTBusinessHub-573: 8267301519
IFNET: socialmedia Break: 10.45 End: 12.30 Link to slide deck will be emailed Facilities Fire exit Name plates Feedback form
Getting jobs via social media (US)
18,500,000
10,200,000
8,000,000
“Search and be found.”
Benefits of using social media to find a job
• Reach large numbers of people• Get others to market you and your skills• Remove the gatekeeper• Find jobs that aren’t advertised• Quick and efficient communication• Your content is always up to date• Demonstrate as well as display your skills• You can make yourself stand out from the crowd• Create your own personal brand
How to use Facebook?
1. Add professional info into About Me2. List current and past employers3. Link to all your other profiles/blogs/websites4. Check your privacy settings5. Set your vanity URL6. Build your professional network7. Use Lists to separate friends/family/business8. Ask your friends and family to spread word9. Post Notes – Profile/Notes/Write a note10.Like Pages of companies you want to work for
What is LinkedIn?
+¿
Why use LinkedIn?• Online CV• Helps you build your network• Raise your profile and develop personal brand
How to use LinkedIn• Optimise your profile• Obtain recommendations• Use Find a job• Use Advanced Search• Join LinkedIn Groups• Use LinkedIn Answers
Sign up at www.linkedin.com Complete your profile:
• Profile pic, title, summary, experience, education, recommendations, URL, skills
Import existing connections Check Colleagues, Classmates and People You
May Know
Setting up
Optimise profile with keyword/s:
1. Headline2. Current work experience3. Past work experience4. Websites5. Summary6. Specialities7. Skills8. Unique personal URL
“Be found”
Focus on Groups related to your sector
See Groups You May Like
Get noticed by adding value to discussions
Set the frequency of Group digest emails
Using Groups
Using Answers
Identify categories of expertise
Ask and answer at least one question a week
Connect with experts and those whose questions you answer
Answer in depth questions via email/blog
140
Understand
Tweets Followers Following/Friends Retweets (RT) Mentions/@ Messages Direct Messages (DMs) Hashtags # Lists Favorites Trending
See Glossary for more info
Optimal setup
Add name Add location URL…that works Twitter name State your skills/looking for work in Bio Professional human photo Customised background Make yourself memorable!
How to use Twitter to find work
1. Follow companies you want to work for2. Engage with social influencers3. Use Advanced Search to find vacancies4. Download Tweet Deck and setup columns5. Network with industry professionals6. Follow local lists:
• Cheltenham tweeters (from @intranetfuture) and 2• Glosbiz (from @glosjobs) and 2, 3, 4
Recruitment agencies/sites
@randstadchelt@glosjobs@jobscheltenham@gbsolutions@cheltenhamJCP@enjoy_your_job
Accounts to follow
Why use Google+?• Target your jobs search using Circles• Video interviews using Hangouts• Add Google+ Pages to your Circles
Why use YouTube?• Make yourself stand out• Easily shared• Employees get to see the real ‘you’
Example of video CV
Tools
• TweetDeck• Tweet Spinner• Bitly• Buffer• Facebook Search• LinkedIn Search• Twitter Search• Social Mention• Google Alerts
HomeworkGeneral• Check out Can Facebook get you a job?• Download Tweet Deck and setup columns• Optimise profiles and check privacy settingsFacebook• Set up Lists• Post notesTwitter• Follow companies you’d like to work for• NetworkLinkedIn• Search jobs regularly• Get involved in Groups/Answers
Questions?
Connect
01242 332016intranetfuture.comfacebook.com/intranetfuture@intranetfuture on Twitteruk.linkedin.com/in/[email protected]/archive/intranetfutureGoogle+ Profile and Page