Lead Generation:

The fastest growing segment in Online Advertising

14th October 2008

• A GP Bullhound Research report states that from 2006- 2007, the online lead generation market grew at 71% YTY - more than twice as fast as the online advertising market. Today, the online lead generation segment is valued at $1.3 billion, and is expected to cross $2 billion by 2008.

• According to the PwC online advertising report 2008, the rapid growth in online advertising is primarily driven by the advertiser demand for ROI focused marketing.

Introduction

Alain Desmier

Head of Corporate Development

LeadPoint UK

LeadPoint

• Formed in 2004 in Santa Monica, Los Angeles• Founded by Marc Diana (co-founder of lowermybills.com)

and Per Pettersen (founder of Commission Junction)• Over 100 professionals in 3 offices worldwide• Backed by leading Venture Capitalist Redpoint Ventures

• UK operation opened in July 2006

• Based in Soho, Central London

• Launched by Nick Chapman (former Business Development

Director, advertising.com)

• 12-man team in UK

• Over 2,000 clients across mortgages, loans, insurance,

investments, automotive

• New verticals planned including: telecoms, business services,

health, utilities, education

LeadPoint

How does Lead Generation work?• We believe there is no single best source of prospective

customers which is why we work with a number of different partners using a whole range of digital marketing methods:

• Search engine optimisation• Paid search advertising• Media buying: banners, skyscrapers, mpus• Email marketing

How does Lead Generation work?

• Marketing drives traffic to our partners’ websites• Websites focus on consumer experience : content-rich, clear, informative• Consumers actively request to be contacted about product/service

How does Lead Generation work?

• Data capture form - posts data into the LeadPoint proprietary online system in real-time

• Lead matched with buyer and consumer information delivered to buyer in real-time

• Consumer directed to “Thank You” page informing them who will be contacting them

• Consumer also receives information via email• Consumer facing SecureRights brand enables consumers to opt out of

marketplace post submission

How it works

• LeadPoint technology provides real-time validation, filtering and lead delivery

• Only receive leads which meet pre-defined profiling

• Custom delivery of leads direct into CRM, dialler, lead management software

• Real-time reporting suite• Monitor spend against

budget• Buyers can review

performance right down to CPA and ROI

• Nick Chapman Managing Director, LeadPoint UK

• Guy Morris Head of Business Development, Totally Money• Matt Edwards• Commercial Director, Fair Investment• John Dixon

Business Development Manager, Leadbay

The Panel

QUESTIONS?