+Background

Founded in October 2006 by Rashmi Sinha, CEO & Co-

Founder Jonathan Boutelle, CTO & Co-F

ounder

Acquired by LinkedIn in May 2012

Monthly visitors: 51.6 mil

+What exactly is SlideShare?

“SlideShare is the world's largest community for sharing presentations”

+Continued..

Users create a unique profile where they can customize and share different kinds of content Compatible with PDFs, Microsoft Office, Open

Office, KeyNote, and iWorks docs

Functions include following, commenting, favoring, uploading, and downloading content from other members

Users can search for presentations & documents on specific topics using the categories provided or by key words

+Example: HubSpot

+Privacy

SlideShare provides users with many privacy options Content can be made public or private Restrictions can be set to prevent selected viewers from

seeing certain content of your presentations

+Integration with Other Social Media Platforms

Live Twitter feeds and YouTube channels can be displayed on a profile Example: Pfizer’s page

Ability to auto-share content to Facebook and LinkedIn

+2 Types of Embedding

Embedding to outside sources: Content from SlideShare can be placed

onto “blogs, website, and company intranets”

Embedding within a presentation: YouTube videos within in presentations The ability to sync Mp3s with slides

It helps generate webinars, recorded lectures, and musical slideshows.

+Stand out Features/ Benefits

Can be used for networking!

Very simplistic!

It’s Free!

Serves as a online USB!

It is a source of referral traffic!

Content can go viral and be spread on its own! “People tend to trust content they discover organically more

than they do content hosted on a corporate homepage.” -Todd Wheatland, head of global marketing at Kelly Services

+Conclusion

Catalyst can use SlideShare as a portfolio of its work, whether to display our creative ability, previous case studies, white papers, or complex data in a more comprehensible, sharable format

It may even be a better way to display Catalyst’s visual portfolio then Pinterest due to its more formal/ business oriented style

+Work Cited

http://www.slideshare.net/about

http://assettstaging.colorado.edu/post/1325