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#FHSDpd
Social Media: Session 1 Introduction to Social Media
Beth PhillipsFrancis Howell
North@bramach
Agenda for the session
• Why it is important to have a social media presence.
• Social media misconceptions. • Overview of social media sites
and how to use them. • Start to build a presence.• Time to set up accounts and
work. #FHSDp
d@brama
ch
Why is it good to be on social media?
• Integral part of current media landscape. – #Election2012, #Olympics, #Sandy
• It is good to try new things out before making a judgment.
• We need to be on social media to set a good example for our students.
• It is a good place to learn and stay current.
• It is a chance to connect with peers and other people all over the country and world.
#FHSDpd
@bramach
Gotta Share! The Musical
#FHSDpd
@bramach
• TED Talk: Gotta Share
Misconceptions about social media
• “I don’t want people to find out bad things about me.”– You control your own message, so don’t put bad things out
there.
• “If I am not on there, people won’t talk about me.” – You can’t control what others do whether you are on it or not.
• “It is just all about that Bob ate Taco Bell for lunch.”– Most of it is not that. Plus, you don’t have to follow the “Bobs”
of social media.
• “Social media only brings trouble.” – It is just like anything else, there is good and bad. You can
choose to focus on the good.
#FHSDpd
@bramach
Power of Social Media
• Cory Booker and Sandy
• When news broke that the Del Taco in midtown St. Louis, known for its saucer shape, was to be demolished, a social media storm broke out in St. Louis. Even Mayor Slay got on the Twitter bandwagon with it.– River Front Times Article– June 22, 2011 is when the FB group started by June
24 they had 10,000 signatures on a petition to keep it open. #FHSDp
d@brama
ch
• The Voice of the Active Learner
Why we need to be there for students
• People I have not met
My PLN• People I have met
Teachers
Professionals
• #runningondeadline
• Have connected with journalism teachers all over country. • Yes we run in real
life too.
My personal examples
Sharing is key
More Sharing
More sharing
5 tips I follow
• Be Nice.• Listen. • Be social. • Have a voice. • Think before posting.These are guidelines I like to follow, but there is not exact one way to do social
media successfully.
#FHSDpd
@bramach
Your message
• People are going to take away a message from you no matter what. Social media gives you the power to give them the message you want them to take away.
#FHSDpd
@bramach
Popular social media sites
• Twitter• Facebook• Pinterest• Tumblr/blogs• Google +
#FHSDpd
@bramach
• Twitter:
Social media and #Election2012
Social media and #Election2012
Social media and #Election2012
• SNL social media clip
• Twitter Gov
• Twitter Political index
• More simple and streamlined then Facebook.
• More freedom of who you can follow.
• The ultimate network. • Less is more.
#FHSDpd
@bramach
Twitter• Main Idea
– Every tweet is a max of 140 characters– Interaction is important (@replies and RT – retweets)– Use link shorteners like bit.ly or goo.gl– # hastags make it easy to follow specific people or events,
like #Election2012.
• When you sign up for a username, you want to keep it as short and simple as possible, so when people @ reply you or RT you, the name doesn’t take up too many characters.
• Start by following people who are interested in some of the same things you are.– For example: education, football, cooking, photography…
#FHSDpd
@bramach
There are a lot of people to follow
#FHSDpd
@bramach
@barackobama21,717,187 followers
@MLB2,501,713 followers
@NYtimes6,632,190 followers
@Ladygaga30,925,201 followers
@breakingnewsIf it is news, it is here.
@mashableBest place for tech news.
@weatherbirdPost-Dispatch Ambassador
@darthvader421,037 followers
Twitter.com – Your home feed
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@bramach
Twitter.com – Your profile
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@bramach
Hootsuite
• More in depth than Twitter. • Can create events and groups.• Photo albums• Longer Posts
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@bramach
Profile vs Page
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@bramach
• Main Idea:– Visually organize your ideas– Create boards to organize your interest– Pin pictures, videos or URLs on your
boards– Visual way to organize your bookmarks
• Very sharing community
#FHSDpd
@bramach
Pinterest – Your Feed
Pinterest – Your Profile
• Wefollow.com• Google it• Follow people your friends follow• What are you interested in?
Find people to follow
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@bramach
• In the next two weeks, login to your social media site of choice consistently. (this is going to vary depending on your time constraints) Become familiar with the site. Start posting a little, and try to find interesting people to follow.
• Next time we will talk more about developing a Professional Learning Network.
For Session 2