FeedBlitz Usage& FeedBurner Migration

Phil HollowsFounder and CEO

FeedBlitzwww.feedblitz.com

@phollows

About Phil Hollows

• Founder and CEO of FeedBlitz, the all-in-one solution for email and social media marketing automation.– Sending over 1,000,000,000 updates per year.– Clients include: Seth Godin, Fred Wilson,

the Savvy Blogging Founders, Danny Brown, Cecily Kellogg, Debba Haupert.

– Speaker at BlogWorld and other social media industry events.

• Author of “List Building for Bloggers”– ListBuildingForBloggers.com

On the Agenda Tonight

• FeedBurner – the Facts• FeedBurner Migration – How• FeedBlitz – Reviewing The Basics• RSS Tips and Tricks• Basic List Management• Email Design • Multiple Lists – Scheduling• Multiple Lists – Content Filters• Revenue Opportunities• Automation: Parsers and Triggers

FeedBurner – The Facts

• Google have NOT said that FeedBurner is shutting down.– (They haven’t said anything)

• BUT:– The FeedBurner API is scheduled to close October

2012.– The @FeedBurner Twitter account was closed July 26th

– The FeedBurner Blog (known as the “AdSense for Feeds” blog”) was closed the same day.

What Google Has Said

http://adsenseforfeeds.blogspot.com/

https://twitter.com/FeedBurner/status/228554988127911936

Further Reading

• Will Google Shut Down FeedBurner?– http://www.blogaid.net/will-google-shut-down-feedburner

• Is FeedBurner about to be closed by Google?– http://thewayoftheweb.net/2012/08/is-feedburner-about-to-be-closed-by-

google/

• We’re Leaving FeedBurner and Why You Should Consider Moving Your Blog Too– http://bestbloggingtipsonline.com/were-leaving-feedburner-and-why-

you-should-consider-moving-your-blog-too/

• FeedBurner Officially Not Listening Any More– http://www.feedblitz.com/feedburner-officially-not-listening-any-more/

RSS Feature Comparison

FeedBlitz FeedBurner RSS serving Yes Yes RSS stats Yes Yes Tag filtering Yes SSL support Yes Reliable Stats Yes Relates Posts Yes Inline Comments Yes Mobile Friendly Yes Images in Partial Feeds Yes Customer Support Yes

Email Capabilities

FeedBlitz FeedBurner RSS to Email Multiple Schedules Daily Non-Blog Mailings Yes Tag filtering Yes Social Sharing Yes Limited Email Metrics Yes Autoresponders Yes Subscriber Reports Yes Unsubscribe Surveys Yes Custom Lading Pages Yes Powerful Branding Yes Many lists from one feed Yes Custom Fields Yes Personalization Yes Subscriber Import Yes Customer Support Yes Add your own Sponsors Yes Shopping Cart Integration Yes List Automation Triggers Yes Handles Embedded Video Yes

How to Switch

• FeedBurner has BOTH email and RSS services– You need a replacement

which does both

• Free e-Book on migrating– 30+ pages– Screenshots– Step by step

http://www.feedblitz.com/the-feedburner-migration-guide/

FeedBurner Q&A

Questions?

FeedBlitz – The Basics

• Multi-Level Dashboards– Account

• Sites– Feeds, Lists and Social Media

Account Dashboard

Sites Dashboard

Site Dashboard

Managing Site ElemenTS - Feed

Managing Site Elements - Lists

RSS Tips and Tricks

• Tag filters– Include with /tag/– Exclude with /not/

• feeds.feedblitz.com/feedblitz• feeds.feedblitz.com/feedblitz/tag/features• feeds.feedblitz.com/feedblitz/not/feedburner

RSS Metrics

• Circulation: Max Number of Eyeballs– Subscribers in Readers– Visitors via the Web– (email equivalent: List Size)

• Reach: Unique Number of Actual Eyeballs– Tracked by opens– Clicks to title AND internal links– (email equivalent: Open Rate)

RSS Feed Main Page

Report DEtail

Basic List Management

• List Settings

• Sending A Mailing

• Promoting Your List

• Design

• Metrics

EmaiL List Dashboard

Subscriber Management

• Viewing Subscribers

• Random Drawing

• Transferring Between Lists

• The Subscriber Portal

• Import

Multiple Lists

• For Different Schedules• For Different Content

• Do you have a “newsletter” separate from your blog subscribers?– Replace the content with a weekly wrap up post on

our blog– SEO benefits– Tie to Weekly RSS mailing– Tie to “Newsletter” tag

Making Money

• The Ad Program

• The Affiliate Program

List Management Automation

• Triggers– Take action when an event occurs

• Parsers– Process email notifications from 3rd party

systems– E.g. shopping carts, PayPal, e-Junkie

Thank You!

Questions? Comments?

• Talk to me!– phil@feedblitz.com– @phollows

• Resources– Check out: http://ListBuildingForBloggers.com– Subscribe: http://feedblitz.com/f?Sub=84 – Start a Trial: https://FeedBlitz.com/f?NewAccount