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What’s standing in the way of the best ideas for your company? Fear. Maybe you’re afraid of being wrong, of causing dissension, of wasting money; maybe you put yourself out there before and don’t want to spin your wheels again; maybe your marketing strategy is full of false starts. Don’t let your fear keep you from your best insights! Using principles of better decision making and data analysis, we can create new ways to let ideas prove their own worth through honesty and experimentation—and we’ll discuss how to do just that. Learn how to identify and counteract your own biases, establish more useful research, parse through data effectively, and mitigate your risks without sacrificing potential successes. You’ll be able to apply these principles to many aspects of your business (marketing, product creation, UX improvements, and more), so that you can be brave enough to leap. Let’s learn how to be fearless together; because we deserve it.
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FEARLESSAdopting Brave
Experimentation
DEFINE YOURSUCCESS
WIDEN YOUROPTIONS
FEARLESSAdopting Brave
ExperimentationIn any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.
[THEODORE ROOSEVELT]
WIDEN YOUR OPTIONSReframe Possibilities
Find incremental options
Instead of this or that, try this and that
Talk to people who solved your problem
REALITYTEST YOUR
ASSUMPTIONS
To live a creative life, we must lose our
fear of being wrong.
[JOSEPH CHILTON PEARCE]
REALITY TEST YOUR ASSUMPTIONSAvoid Confirmation Bias
Seek out contradictory data
Try to disprove your own theories
Allow ideas to prove themselves
Conduct small, less invasive tests
ATTAINDISTANCE
It does feel like something to be wrong; it feels like being right.
[KATHRYN SCHULZ]
ATTAIN DISTANCENeuter Your Emotions
“Sleep on it”
What would I say if...?
Pursue your core objectives
Argue
PREPARETO BE WRONG
[WordPress 3.8] will either be amazing or a huge mistake.
[MATT MULLENWEG]
PREPARE TO BE WRONGWe are Overconfident
Statistically, our instincts are usually wrong
Decisions should be commas, not periods
Know what to do when things go wrong or well
KNOW WHENYOU’RE WRONG
KNOW WHEN YOU’RE WRONGRun True Experiments
Have a hypothesis, a control, and variables
Tripwires (true deadlines)
Correlation != Causation
Use tools properly
GREAT SUCCESS
#FAIL
BEING WRONGIS AWESOME
The neurotic who learns to laugh at himself may be on the way to self-management, perhaps to cure.
[GORDON ALLPORT]
COMMON OPPORTUNITIESShould we post new content to the blog every day?
Should I use Pinterest for my business?
Should we build a mobile application?
Should I start a new business?
The crucial variable in the process of turning
knowledge into value is creativity.
[JOHN KAO]
